Nigel Abramow
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Nigel Abramow Email & Phone Number

Digital Director at OTO
Location: Isleworth, England, United Kingdom 9 work roles 2 schools
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Current company
OTO
Role
Digital Director
Location
Isleworth, England, United Kingdom

Who is Nigel Abramow? Overview

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Quick answer

Nigel Abramow is listed as Digital Director at OTO, based in Isleworth, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Nigel Abramow.

Nigel Abramow previously worked as Digital Director at Esi International and Interim Digital Development and Project Manager at Caspian Media Ltd. Nigel Abramow holds Bachelor Of Arts (B.A.), Politics, Philosophy And Economics, 2:1 from Keele University.

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Email format at OTO

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OTO

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Profile bio

About Nigel Abramow

I have over 20 years’ experience successfully delivering performance marketing and customer-driven digital, ecommerce and video platforms for some of the biggest online brands as well as start-ups. Utilising data, insights and testing, I have optimised customer acquisition and user experience to maximise acquisition, engagement, conversions and revenues. Scrum certified, I am now looking to take my rare blend of ecommerce and performance management, product management, project management, technical, marketing, content, data analytics and UX experience to deliver innovation and success in a senior digital role.

Listed skills include E Commerce, Social Media, Customer Focus, Jquery, and 20 others.

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Nigel Abramow's current company

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OTO
Oto
Digital Director
AeroLeads page
9 roles

Nigel Abramow work experience

A career timeline built from the work history available for this profile.

Digital Director

Current
Oto

London, England, United Kingdom

Transformed Revenue: Elevated monthly D2C revenue to £100K by crafting innovative advertising solutions for restrictive environments on Google and Facebook, while harnessing influencer partnerships and affiliate marketing for new acquisition channels.Luxury Ecommerce Architect: Launched sophisticated international and multilingual web stacks on Shopify.

Nov 2018 - Present

Digital Director

Esi International

London, England, United Kingdom

All things Digital at CBD marketplace and consultancy

Apr 2018 - Nov 2018

Interim Digital Development And Project Manager

Caspian Media Ltd

London, United Kingdom

  • Achievements
  • Delivered company website, client magazine site and client microsites for internal publications (FIAT, Webexpenses and AXA) on time and within budget.
  • Increased Ad Revenue by improving ad visibility and resolving display issues using DoubleClick.
  • Initiated targeted email campaign in Adestra utilising customer profiles and segmented website behaviour.Role
  • Worked with business, clients and 3rd party suppliers to plan, manage, update and deliver digital projects.
  • Liaised with Ad Ops to ensure optimised implementation of advertising campaigns (banner display and email).
Jun 2017 - Sep 2017

Digital Insights Activation Specialist

London

Working with digital analytics and global functional teams I utilise digital insights to create and monitor solutions that will improve key digital KPI performance in the Retail and Wealth Management Banking sector of HSBC.

Feb 2016 - Nov 2016

Managing Director

Lightsandstuff.Com

Isleworth

  • Achievements
  • Marketed website selling lighting and accessories to both trade and customers, generating £20,000 per month revenues within 4 months.
  • Successfully managed SEO so that a third of revenue was accounted for by search leads within a year.
  • Built responsive website on Magento platform, integrating it with Amazon and eBay platforms.Role
  • Set up and launched online retail website lightsandstuff.com on the Magento ecommerce platform, enhancing design and user journey with modules and in-house modifications using HTML5, PHP, CSS and JavaScript.
  • Use customer insights derived from google analytics and online surveys to maximise effectiveness of keywords for both CPC (AdWords) and SEO campaigns.
Aug 2013 - Feb 2016

Head Of Content And Digital Product

Health-Smart
  • Successfully delivered content-driven interactive medical applications developed for web and touchscreen modules using both waterfall and agile. These behaviour change products demonstrated greater usability and better.
  • Created applications with engaging, personalised journeys that appealed to a diverse and multicultural demographic.
  • Delivered and managed Joomla-driven corporate website on time and under budget, with high ranking SEO on critical keywords.
  • Commissioned, edited and produced engaging interactive multimedia content (written, video, animation, audio) for corporate website, online products, user guides, digital communications, white papers and tenders..
  • Gathered requirements and managed workflow processes of content and in-house development teams to deliver applications and features.
  • Created house style and tone of voice and ensured that the content produced was engaging and accurate. Ran the production and workflow of Health-Smart’s content using JIRA.
Feb 2009 - Apr 2012

Channel Manager

London, United Kingdom

  • Successfully managed the Money, Jobs, and Shopping and Video web channels, increasing overall revenue from £1.25 million to £2 million within 6 months, the Money in particular generating a 700% uplift. This was.
  • Implemented Virgin Media's first online video partnership, monetising content with campaign-orientated pre-rolls and gathering the technical spec for the new video platform and managing their delivery.
  • Product owned Video channel that Narrowstep platform that streamed programmed VOD and live content ensuring content was properly transcoded meta-tagged, geo-tagged and rights-managed.
  • Worked with sales to establish e-commerce strategy, set targets and select partnerships.
  • Account managed Virgin Media’s largest commercial partners, (moneysupermarket.com and careerbuilder.com), maximising their revenue using innovative content strategy and page architecture.
  • Conceived and implemented promotional plans for partner campaigns. Project managed the development of content and campaign microsites using a combination of in-house developers, third party agencies and freelancers.
Aug 2005 - Sep 2008

Editor, Web Producer And Graphic Artist

Cayman Net News

Wrote and edited content and assembled pages for newspaper and website.Conceived and created graphics using Quark, Illustrator and Photoshop.

Feb 2004 - Jul 2004

Operations And Multimedia Manager

Achievements:Conceived designed and developed e-commerce website and strategy, reducing administration costs by 30% and increasing revenue per sale by 25%.Trained and managed teams of up to 60 staff and recruited 700 personnel every year for events nationwide, co-ordinating up to 15 simultaneous events.Involved in the establishment of first large-scale.

Jan 1996 - Aug 2003
2 education records

Nigel Abramow education

Bachelor Of Arts (B.A.), Politics, Philosophy And Economics, 2:1

Activities and Societies: Represented University in University Challenge and football

A- Levels And O- Levels

Tiffin School For Boys
FAQ

Frequently asked questions about Nigel Abramow

Quick answers generated from the profile data available on this page.

What company does Nigel Abramow work for?

Nigel Abramow works for OTO.

What is Nigel Abramow's role at OTO?

Nigel Abramow is listed as Digital Director at OTO.

Where is Nigel Abramow based?

Nigel Abramow is based in Isleworth, England, United Kingdom while working with OTO.

What companies has Nigel Abramow worked for?

Nigel Abramow has worked for Oto, Esi International, Caspian Media Ltd, Hsbc Retail Banking And Wealth Management, and Lightsandstuff.Com.

How can I contact Nigel Abramow?

You can use AeroLeads to view verified contact signals for Nigel Abramow at OTO, including work email, phone, and LinkedIn data when available.

What schools did Nigel Abramow attend?

Nigel Abramow holds Bachelor Of Arts (B.A.), Politics, Philosophy And Economics, 2:1 from Keele University.

What skills is Nigel Abramow known for?

Nigel Abramow is listed with skills including E Commerce, Social Media, Customer Focus, Jquery, Content Management, User Experience, Online Video, and Web Design.

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