Transformed Revenue: Elevated monthly D2C revenue to £100K by crafting innovative advertising solutions for restrictive environments on Google and Facebook, while harnessing influencer partnerships and affiliate marketing for new acquisition channels.Luxury Ecommerce Architect: Launched sophisticated international and multilingual web stacks on Shopify Plus, Magento 2, and WordPress, integrating Ometria CRM, subscriptions, loyalty programs, and SMS marketing, significantly boosting conversions across key markets.SEO Trailblazer: Developed a robust SEO strategy that propelled OTO to the front page of Google for our top 10 keywords, enhancing visibility and organic traffic.AI Innovator: Leveraged AI to create software solutions and content, reducing development costs and expediting delivery.Industry Leader: Negotiated with Klarna and Shopify to become the first CBD brand utilizing their payment platforms, overcoming industry challenges.Website Optimization and Data Insights: Led the development and optimization of international websites using GA4, Shopify, Ometria, and Data Studio to analyze performance, uncover insights, and identify growth opportunities.Collaborative Leadership: Worked with internal marketing teams and third-party agencies to develop annual promotional plans and coordinate impactful campaigns, managing agencies specializing in performance marketing, CRM, and SEO to drive revenue growth and optimize ROI.Advertising and Regulatory Strategy: Collaborated with external platforms to implement and enhance Facebook and Google Ads while scoping international jurisdictions to build a case for underwriters, facilitating international CBD transactions.CRO Optimization: Utilized coding skills to enhance front-end performance and improve conversion rates.

All things Digital at CBD marketplace and consultancy

Achievements • Delivered company website, client magazine site and client microsites for internal publications (FIAT, Webexpenses and AXA) on time and within budget.• Increased Ad Revenue by improving ad visibility and resolving display issues using DoubleClick.• Initiated targeted email campaign in Adestra utilising customer profiles and segmented website behaviour.Role• Worked with business, clients and 3rd party suppliers to plan, manage, update and deliver digital projects.• Liaised with Ad Ops to ensure optimised implementation of advertising campaigns (banner display and email).• Managed portfolio of 10 websites on a LAMP stack sitting on AWS cloud. Monitored site performance to mitigate spikes and outage. Utilised caching, CDN, code and media optimisation to improve site speed and data usage. • Led internal and external UX designers, software engineers, marketing teams and data specialists to deliver prioritised fixes and enhancements. Ensured user data was GDPR compliant.

Working with digital analytics and global functional teams I utilise digital insights to create and monitor solutions that will improve key digital KPI performance in the Retail and Wealth Management Banking sector of HSBC.

Achievements• Marketed website selling lighting and accessories to both trade and customers, generating £20,000 per month revenues within 4 months.• Successfully managed SEO so that a third of revenue was accounted for by search leads within a year.• Built responsive website on Magento platform, integrating it with Amazon and eBay platforms.Role• Set up and launched online retail website lightsandstuff.com on the Magento ecommerce platform, enhancing design and user journey with modules and in-house modifications using HTML5, PHP, CSS and JavaScript.• Use customer insights derived from google analytics and online surveys to maximise effectiveness of keywords for both CPC (AdWords) and SEO campaigns.• Creating engaging SEO friendly copy to increase google rankings in competitive market.• Designing and tweaking web page architecture to improve user experience. Utilised analytics (Google Analytics) and a mix of A/ B and multivariate testing to improve landing page ecommerce conversion by 300%.• Created images and banners and marketing collateral using Photoshop and InDesign.• Maintained Blog and Social Media campaigns as well as devising successful email promotions using MailChimp to existing customers.• Sourced suppliers for products, getting special deals on stock and fulfilment.• Handled customer enquiries and issues quickly and efficiently helping repeat business.

•Successfully delivered content-driven interactive medical applications developed for web and touchscreen modules using both waterfall and agile. These behaviour change products demonstrated greater usability and better outcomes when benchmarked against comparable applications and were developed using a responsive user interface.•Created applications with engaging, personalised journeys that appealed to a diverse and multicultural demographic.•Delivered and managed Joomla-driven corporate website on time and under budget, with high ranking SEO on critical keywords.•Commissioned, edited and produced engaging interactive multimedia content (written, video, animation, audio) for corporate website, online products, user guides, digital communications, white papers and tenders. Managed digital assets.•Gathered requirements and managed workflow processes of content and in-house development teams to deliver applications and features.•Created house style and tone of voice and ensured that the content produced was engaging and accurate. Ran the production and workflow of Health-Smart’s content using JIRA. •Delivered multimedia promotional materials to support NHS Health Checks.•Evangelised products and communicated technical, creative, and production issues and solutions to directors, clients, internal teams and clinicians. •Managed user experience to optimise usability and engagement for target audiences. Initiated customer insight groups to test applications, gather data and obtain requirements to inform further development and iterations. •Recruited and led a team of six full-time staff and a bank of freelancers (psychologist content producers, UX designers, animators, videographer, editors, web producers and programmers). •Promoted to senior management team where I helped formulate and drive company strategy.•Worked with QA to ensure products underwent thorough user acceptance, function and load testing whilst ensuring compliancet with appropriate standards..

•Successfully managed the Money, Jobs, and Shopping and Video web channels, increasing overall revenue from £1.25 million to £2 million within 6 months, the Money in particular generating a 700% uplift. This was achieved using innovative content strategy, the use of analytics and search optimisation.•Implemented Virgin Media's first online video partnership, monetising content with campaign-orientated pre-rolls and gathering the technical spec for the new video platform and managing their delivery.•Product owned Video channel that Narrowstep platform that streamed programmed VOD and live content ensuring content was properly transcoded meta-tagged, geo-tagged and rights-managed.•Worked with sales to establish e-commerce strategy, set targets and select partnerships.•Account managed Virgin Media’s largest commercial partners, (moneysupermarket.com and careerbuilder.com), maximising their revenue using innovative content strategy and page architecture.•Conceived and implemented promotional plans for partner campaigns. Project managed the development of content and campaign microsites using a combination of in-house developers, third party agencies and freelancers.•Project managed the integration of third party platforms including moneysupermarket, Videogamer, Jackpot Jury, CareerBuider and Shop Window using waterfall methodology and MS Project.•Using data from Web Side Story, Google Analytics and user testing I maximised page impressions and referrals by improving user experience. •Planned, edited and scheduled content on in-house CMS platform.•Authored and commissioned articles, ensuring they were compelling, accurate, conformed to house style and written to maximise SEO. •Used analytics, user testing, A/ B and multivariate testing to optimise experience and monetisation.

Wrote and edited content and assembled pages for newspaper and website.Conceived and created graphics using Quark, Illustrator and Photoshop.

Achievements:Conceived designed and developed e-commerce website and strategy, reducing administration costs by 30% and increasing revenue per sale by 25%.Trained and managed teams of up to 60 staff and recruited 700 personnel every year for events nationwide, co-ordinating up to 15 simultaneous events.Involved in the establishment of first large-scale digital photography company in the world, winning Business Innovation of the Year in 2001 National Business Awards.Role :Organised logistics, equipment and recruited staff for graduation photography and video events.Develop and maintain website and online strategy.Managed events, leading team of up to 40 people.Organised events to maximise revenue potential. Designed brochures, pamphlets, posters and order forms.Account managed clients, initiating "charm-offensive" operation which secured and extended contracts of existing clients.