Nigel Blood Email & Phone Number

A group-wide role responsible for marketing activities to leverage key sponsorships across:Digital• Social media – Directed/managed agency for strategy, media buying, content and delivery of significant growth/engagement.• Mobile app – Secured stakeholder agreement, directed commercials, UX, creative and implementation. Over 450k downloads.• Ticket promotion – Led agency selection, creative, UX and delivery of microsite/social media. Thousands of entries + usable social content.• Podcast – Defined programme structure with IMG. Over 40k weekly downloads via media/i-Tunes syndication.Brand activation• ATL campaigns – Managed significant budgets, all stages of media/creative agency deliverables across press, digital, outdoor, experiential and radio.• Media promotion – Partnered The Sun and The Times, delivered in-paper giveaway and media with 4:1 ROI.• Internal communications – Defined strategy, increased employee engagement e.g. one promotion drove over 50k entries in two weeks.Visual identity• Global TV exposure – Owned/developed optimal match branding.• Brand – Consulted on sponsorship expression across Barclays. Collaborated to create guidelines.• Spaces for Sports – Created identity utilised across all programme comms e.g. delivered impact and consistency with large scale branding at 200 bespoke UK facilities.Business unit activation• Secured Premier League agreement for a facial recognition campaign to launch Bespoke. Barclaycard saw 370k site visits, building a database of 110k new customers, in four weeks.• Worked with Intermediaries team to develop and deliver Financial Adviser engagement. Enhanced relationships, with incremental multi £m business.• Retail team collaboration, used Barclays Premier League assets in Life’s Rewards, the most popular element within sport with 90%+ customer satisfaction.• Sponsorship consultancy e.g. USA TV broadcast sponsorship, social media development in South Africa, marketing planning in Zambia.

Responsible for planning, developing and delivering high profile customer communications, process change and cost efficiencies for Barclaycard:• Nectar – Responsible for driving Barclaycard customer opt-in to the UK launch through a targeted, multi-cell, direct mail campaign. The primary recruitment route, across all launch partner brands (Debenhams, Sainsburys, BP), delivered high response rates including double digit cells. • Chip and PIN – Led customer communications, from trial to national launch. Identified opportunity to create a joined up approach across Barclaycard and Barclays customers, securing CMO approval. Drove creative agency savings and a consistent customer experience.• Balance growth – Responsible for direct mail campaigns to stimulate customers to move balances from competitors to Barclaycard. Developed a ‘champion’ pack, through test and learn, that delivered multi £m balance turnover. • Process efficiencies - Re-engineered return mail processes for marketing campaigns, delivering savings equivalent to one FTE member of staff.• Line management – Responsible for an under-graduate on 12 month placement. Developed them, from no marketing experience, into a member of the team capable of working independently on marketing projects.

• Developed a commercial agreement for supply of customer literature, resulting in better stock management and cost efficiencies exceeding £100k per year.• Managed the customer statement marketing programme, optimising an operational communication to include targeted marketing literature in 6 million statements per month. Made data selections, forecast volumes for print and managed mailing house deliverables. • Key role in major development as part of a new system Andersen Consulting built for Barclaycard. Defined user requirements and worked on implementation to deliver significantly enhanced marketing capability/cross-sale opportunities in statement mailings.

Northampton, United Kingdom

Numerous roles working across the internal Finance and Accounts department at Barclaycard Head Office.• Secured three promotions while undertaking various roles within Barclaycard’s accounting dept.• Responsible for designing and running a full time training programme, developing capability across several roles within the department for 20+ staff.