Nigel founded Incontrol Marketing in 2003, which now services over 1500+ customers marketing needs across a range of UK vertical markets. The driving belief is that we can significantly improve productivity and profitability of supply channels by encouraging better marketing integration and collaboration. We use our Marketing Portal software and supporting services to facilitate the movement of a broad range of marketing material from manufacturers, through wholesalers and buying groups, out to independent distributors and on to end users. The result is the distributors select from a range of pre-prepared, personalised promotional content that they can use as and when required. We make it simple to use, including a Managed Services option and we make it accountable to those that sit behind them in the supply channel as they get to see who's done what and when with their content. The result is high quality, relevant marketing that drives the profitability and productivity of the entire supply channel.