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Hands-on technology leader. Professional software engineering and architecture experience since early 2000's building innovative products and advising major companies world-wide on matters of software engineering excellence (DevOps), enterprise architecture, agile, technology leadership, product management. Alum of Silicon Valley companies & startups - Google, Yahoo, AdMob. Serving financial institutions and major corporations in various institutions in China and around Asia as a McKinsey expert consultant.
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FounderAnwc Limited Apr 2021 - PresentHong Kong SarFull-time pursuing my dream as an inventor & entrepreneur. Check out our first invention: https://www.kickstarter.com/projects/chonker/chonkerkeys -
Digital ExpertMckinsey & Company Jun 2016 - Apr 2021Hong Kong- Advises clients on software engineering excellence (DevOps), solution and enterprise architecture, and agile capabilities, connecting with business strategies- Builds and strengthens client capabilities and mobilizes teams to act for business impact- Support innovative digital business builds and holistic agile and digital transformations, often getting hands-on in building digital solutions alongside clients and leading teams of high-performing consultants- Current focus is on Banks and various financial institutions, while having served a wide variety of industries including retail, telecom, manufacturing, logistics, hospitality -
Co-Founder, CtoKipu Lab Inc. Oct 2014 - Feb 2016Sunnyvale, CaOur product, Arrivedo (www.arrivedo.com) aims to change how travel content is produced and consumed. Our innovative iPad-based kiosk and content platform empowers hotels and travel writers to serve travelers with fresh, map-based travel writing.- Rallied founding team to come together on a common product vision. Steered team towards concrete company-level Objective and Key Results- Designed user survey and conducted end user interviews- Drove product from concept to launch. Fleshed out product requirements. Designed system architecture, SQL and NoSQL data model, RESTful API, Firebase data model- Managed product development effort, using Agile methodologies to ensure rapid delivery of product features, for the iOS app and the web app- Established test framework and continuous delivery system to ensure quality of product- Used cutting-edge reactive programming paradigm to simplify architecture, using RethinkDB, node.js and Firebase- Hands-on backend and web frontend development and deployment. Technologies: AngularJS (Javascript), Flask (Python web framework), Go, MySQL, Algolia, Docker, AWS (Elastic Beanstalk, VPC, CloudFront, RDS), OpenStreetMaps, Jenkins -
Co-FounderFlux Factory Jun 2012 - Jan 2013San Francisco, CaA spin-off of a Google X research project, Flux Factory aims to re-imagine building design software for the Architecture, Engineering & Construction Industry.- Product: Interfaced with the industry to understand their software needs. Did extensive research on BIM and IFC. Learned Rhino/Grasshopper. Attempted to influence product direction- Engineering: Developed the backend API in the language Go. Developed specification for a visual programming language. Built a Go SWIG wrapper for OpenStudio, an energy modeling software -
Senior Software Engineer/Technical LeadGoogle Jun 2010 - Jun 2012Mountain View, CaAs part of the Admob acquisition, joined the Mobile Display Ads team. Responsible for the Mobile Ads Mediation product, with which app publishers use to maximize their ad revenue.- Delivered the Ads Mediation product, leading a team of web, iOS, Android, backend and analytics engineers. Defined project timelines and coordinated resources, working closely with Product Management. Ensured public API document correctness with Developer Relations. Hands-on coding on the iOS SDK- Integrated AdMob with Google’s Ads Settings Panel to bring the AdMob product in line with privacy best practices -
Staff Software EngineerAdmob Inc Mar 2007 - May 2010San Mateo, CaAt AdMob I was responsible for building a wide variety of things: a consumer-facing product, back end services, a data analytics product, the iOS SDK, and an ads mediation product- Took initiative to construct a system for discovering data for new phones and mobile carriers. Build data analysis pipelines in Hadoop. Visualized data in a webapp built with Ruby on Rails. Eliminated the need for paid 3rd party data. For this, won a founders award- Contributed to WURFL, an open source database of mobile phone capabilities.- Responsible for reducing publisher fraud. Built system to flag suspicious activities for further review by the customer service team. At one point, reduced fraudulent activities by upwards of $20,000 a week- Launched analytics.admob.com from initial concept in less than 7 months. Designed and created the data gathering API endpoint and analytics pipeline in Hadoop, a Big Data framework, working closely with a team of talented frontend and backend engineers- Led the re-launch of AdWhirl, an ad mediation tool, from an acquisition. Rewritten the iOS SDK, coordinating with a backend engineer- Adopted the AdMob iOS Ads SDK for the iPad before it was generally available- Sped up device information lookup by 10x, reduced lookup time from 50ms to 5ms. Implemented a novel trie-based algorithm in PHP using APC. Contributed to major reduction of ad serving time- As my first project, build TapTap, a pre-iPhone mobile webapp where users can download mobile content, using Ruby on Rails -
Senior Software EngineerYahoo! Inc. May 2002 - Mar 2007Sunnyvale, Ca- Adapted Yahoo! content for early web-capable phones (pre-iPhone), by building and maintaining a mobile web gateway and various supporting services such as a device capability repository and mobile carrier detection- Developed mobile web apps including News, RSS Reader, Address Book, Calendar, games. -
Software Development Engineer InternMicrosoft Jun 1999 - Sep 1999Redmond, WaBuilt an optimization to the offline files feature of Windows 2000.
Nigel Choi Skills
Nigel Choi Education Details
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Computer Science -
Computer Engineering
Frequently Asked Questions about Nigel Choi
What company does Nigel Choi work for?
Nigel Choi works for Anwc Limited
What is Nigel Choi's role at the current company?
Nigel Choi's current role is Building software, hardware and teams.
What is Nigel Choi's email address?
Nigel Choi's email address is ni****@****sey.com
What is Nigel Choi's direct phone number?
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What schools did Nigel Choi attend?
Nigel Choi attended Stanford University, University Of Michigan.
What are some of Nigel Choi's interests?
Nigel Choi has interest in Facebook, Facebook Engineering, Michigan, Npr, The Stig, Phở (Vietnamese Dish), Ben Folds, The Daily Show, Stanford University, In N Out Burger (Fast Food Chain).
What skills is Nigel Choi known for?
Nigel Choi has skills like Perl, Mobile Applications, Scalability, Python, Mobile Devices, Java, Software Engineering, Hadoop, Php, Web Applications, Distributed Systems, Cloud Computing.
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