Marketing Manager with strong B2C and B2B campaign experience including marketing strategy development, loyalty program and SaaS product marketing, campaign delivery, digital-first content development and effective Go To Market project management and delivery. KEY ACHIEVEMENTS Leadership: Lead marketing and communication strategy, targeted advertising and content production with highly effective teams (up to 16 staff I recruited including hiring, training, evaluating, coaching and transitioning employees). Result focused leadership of cross-functional teams including marketing, product and operation colleagues, agency creative teams, copywriters, digital and graphic designers, UX specialists and developers, digital producers, videographers, search and media planners. Brand Experience: Delivered result-driven campaigns for leading brands including MYOB, Emirates Airlines, Commonwealth Bank, Siemens, dnata, Collingwood Football Club, Australian Unity, NRMA Insurance, ANZ Bank, the Victorian Government, AMI Insurance, Crocs Footwear, the US Army, Xero, OzChild and Ronald McDonald House.Marketing Operations Management:Marketing operations manager with experience in production, project management, financial control, workflow and team management. Strong background in financial services and direct marketing management. See more at nigelfoley.com.My focus is to help your business grow with deep experience in marketing campaign strategy and production management, inspiring and leading great teams, financial controller responsibilities and communication project managementI have a passion for digital communication and direct response marketing including acquisition and cross sell campaigns, user experience improvement, SEM campaigns, test / target / re-marketing campaigns, and delivering digital work that grows profitable business. Agile Project Management Training:Using Agile project management techniques, I focus on delivery of profitable, stakeholder pleasing, marketing and communication projects from concept to publication. After the Christchurch earthquakes, we moved to Melbourne (just us and our schnauzer, Leo), bought a house in the north (almost in Carlton), picked Essendon as our team (hmmm), got married (expensive), and just love living here. Cheers Nigel.
Listed skills include Direct Marketing, Marketing Strategy, Advertising, Brand Development, and 19 others.