Nigel Foley Email & Phone Number

Melbourne, Victoria, Australia

-Lead loyalty marketing for MYOB's Partner Program including acquisition, cross sell and engagement marketing for 23,000 accounting and bookkeeping members.-Manage marketing of MYOB Academy and MYOB's extensive education program for accountants and bookkeepers.-Leading MYOB website content upgrades to promote loyalty program enrolment, practice product purchase and client referral sales.

Melbourne, Victoria, Australia

-Marketing lead for GreatSoft and MYOB Advanced Professional Services products including product launch campaigns, acquisition and cross sell marketing. -Manage strategy to optimise client marketing nurture journeys across the portfolio of Enterprise Accounting Practice software products to enhance customer satisfaction, advocacy, value perception and client retention/renewal rates. -Drive cross-sell of Practice and SME products to the MYOB Accounting & Professional Services customer base to grow share of wallet.-Drive digital-first, multi-channel acquisition campaigns to win new customers. -Enhance customer engagement with MYOB including thought leadership tactics and lifecycle marketing.-Lead development of automated marketing journey processes to deliver efficiency and speed to market.

Melbourne, Victoria, Australia

-Lead all projects at Penso Agency, a full service digital innovation and communication agency. Based in Melbourne and Dubai, the agency uses memorable advertising creative, and leading digital executions to grow businesses. Penso is a Top 100 Fast Starter in the BRW Fast Starters Awards. -Work with leading brands to deliver Go-To-Market plans including the delivery of integrated brand and digital advertising campaigns with a focus on direct response marketing and a test and learn environment. -Key brands include Australian Unity, ANZ Bank (SME Business Marketing), Emirates Airlines, MYOB, Collingwood Football Club, MYOB, IAG Insurance, Xero, Victorian Government, AWB/Cargill, Court Services Victoria, Dept of Education and Training Victoria, OzChild, Swisse and Commonwealth Bank.-Develop integrated marketing strategies and annual campaign plans for key clients including the integration of digital strategy / activity with overarching brand marketing. This includes publishing plans and digital channel management for websites, micro-sites and social sharing channels. -Manage agency operations (workflow, resource allocation, budget, IT and suppliers) providing direction to Account Managers, Producers, Art Directors, Copywriters, Graphic Designers, Digital Designers and Developers.

Christchurch, Canterbury, New Zealand

Broad commercial advertising agency experience. Key activities include: - Co-owner of TimeZoneOne, I established New Zealand office including fit-out, IT set-up, recruitment and running the New Zealand operation. Business development, workflow processes and traffic management for client service and production team. I recruited and managed 16 permanent staff including creative, studio, digital developers and account directors.-Delivering digital creative campaigns working with media buying agencies, SEO/SEM agencies and production houses.-Negotiating procurement contracts and working with key vendors and producers for the delivery of client digital content including photography, video production and SEM services. -Developing digital marketing strategies, campaign plans and publishing plans including digital channel management. -Managing relationships with clients, vendors, key stakeholders and internal teams.-Worked with leading brands, project managing the delivery of integrated brand and digital campaigns. Brands include the U.S. Army, Crocs, Hennessy, Massel Foods Australia, IAG Insurance Group and Ronald McDonald House. -Project manager for the production of multi-media advertising campaigns for Crocs Footwear including television, print, outdoor, point-of-sale, direct marketing and online advertising. Campaign used in USA, Europe and Australia. The “take a closer look” campaign drove sales for the world’s third largest shoe maker, who increased sales by around 9,000,000 shoes over the year before. The campaign received a USA EFFIE Award for advertising effectiveness.

Christchurch, Canterbury, New Zealand

Worked closely with renowned Direct Marketing agency Rapp (part of DDB Group) to launch AMI’s direct marketing and CRM platform and process.Developed and delivered best-practice direct marketing campaigns for AMI Insurance, New Zealand's leading fire and general insurer. With 59 branches, AMI services 500,000 customers holding 1.2 million policies.-Developed customer acquisition, cross-sell and retention programmes.-Defining customer journey and customer lifecycle.-Managing creative and media budgets and working with creative, digital and media agencies.-Producing regular internal communications and road-shows to engage with AMI’s staff and include them in the acquisition marketing process.This work included brand and direct marketing activity targeting existing customers and new business. My work was recognised globally with many award winning initiatives including a Clio Award in the financial services category.

Christchurch, Canterbury, New Zealand

Developed and executed strategic marketing plans to introduce a sales-focused culture at retail level and drive customer acquisition at AMI’s 59 retail outlets across New Zealand for all insurance products including Motor, Contents, House, Boat and Farm insurance. Developed retail-focused advertising campaigns with agency DDB. Integrated advertising with branch team activity including point of sale, trade events and regular internal communications and road-shows to engage with AMI’s staff and include them in the acquisition marketing process.Managing creative and media budgets and working with creative, digital and media agencies. Awarded Clio, 3A’s, and Axis awards for Best Multi-Media campaign for the “Kelly Browne” advertising campaign.

Bachelor Of Commerce, Brand Marketing, Marketing Research, Entrepreneurship, Accounting, Economics

Certificate Of Direct Marketing

Education record