Working for one of the UK's fastest growing online home retailers, supplying quality bathrooms to consumers and trade customers alike. Founded in 2001, we have become one of the UK's most successful pure play retailers.Managing teams covering all aspects of Marketing from ATL (TV Production and Media Placement, Programme Sponsorship and Lifestyle Press), CRM, Affiliates, Social Media, SEO / Search (PPC and Shopping), Direct Mail, Programmatic Display and VOD.With overall control of the design function I manage in-house teams that deliver print design, digital design, interaction design and TV creative and production.In my role, I am also responsible for:Analytics and understanding of data and attribution to ensure optimum ROI from all performance channelsThe development and implementation of the Brand strategy.Developing the marketing strategy for new and existing products including innovation through research, data and trend analysis.Overseeing the creation and implementation of the Marketing strategy - including B2B and B2C campaigns, events, digital marketing, social media marketing and PR.Working closely with the company’s Commercial team; enabling them to meet their commercial objectives by providing them with appropriate analysis on NPI, digital performance, materials and presentations.Guiding the day to day activities of the marketing team including HR, motivation and training.Undertake continuous analysis of competitive environment and consumer trends.Working alongside the IT team to develop customer centric experiences across the online and digital real estate.Responsible for the introduction and uptake of a range of industry-leading marketing and analytics platforms aiding including:Google Analytics 4, 360Search Ads 360Optimise 360Attribution 360 (one of only a handful of companies to secure participation in the Beta for this industry changing software)Google Looker Studio

Lead responsibility for the acquisition marketing of the Satsuma brand I have a very wide-ranging role responsible for all activity aimed at new customer recruitment and the conversion through the sales funnel. Managing a team of marcomms specialists and the marketing analytic function I also provide support to the B2B affiliate team and the further lending function.I have responsibility for the delivery of the digital CX development and user testing teams and we run agile development through scrum planning and development.Management of acquisition marketing channels including: TV – terrestrial and non terrestrial Programmatic RTB TV Programmatic Video on DemandDigital paid search PPC and Ad-words management Programmatic display Programmatic re-targetting Search Engine Optimisation Keyword analysis On and off-site optimisation Content development planningMarketing analytics Customer profiling and segmentation Understanding ‘Zero moments of truth’ Traffic analytics and reporting Campaign analysis and conversion metrics – web visits, CPC, CPA Attribution of media spend to understand ROI by channelSocial media marketing Facebook, twitter, Google Plus, Pinterest and instagram marketing Paid social campaigns – within newsfeed and ASU side bar advertising Programmatic social planning and data suppressionDirect Marketing Data management and list development Suppression and criteria matching Creative development Print and fulfillment Email marketing SMS marketingSignificant experience of: Website UI and UX Optimisation Information architecture and user journey mapping Funnel optimisationBudget planning and managementForecasting and performance reporting AB testing User testing and activity research Agile web development management Scrum planning for digital development

Working to deliver a joint digital proposition following the announcement of the proposed merger with Family Investments. This project included the delivery of 7 new sites across customer facing brochure sites, secure and compliant application processes, customer self-service sites, B2B sites and the delivery of the CSR based marketing activity of the absolutely brilliant Engage Foundation. Integral to this project was the planning of the IA, UX, Design and SEO elements and their pulling together in a series of compliant and user focussed digital platforms. Managed the day to day ecommerce and digital acquisition team across the business and leading on the PPC, SEO, Affiliate and remarketing activity as well as the direct to consumer activity brought about by B2C marketing. Also responsible for managing the marketing of the community engagement aspects of the Engage business including the strategy and tactical implementation of the truly amazing Engage Foundation, where £5 million will be awarded to community projects and personal grants to Engage customers. Team skill sets include the administration and management of two sets of award schemes, the community nomination and voting processes and the delivery of customer panels and forums. My team were also responsible for the digital engagement content and the management of community outreach where owned content was syndicated and shared to ensure a wider reach and larger audience.

Working across multiple sectors including B2B and B2C blue chip organisations, I offered a wide-ranging service aimed at increasing business profitability through strengthening a clients digitally enabled marketing offer. Typically achieved either through an intensive short term contract basis or through an ongoing supportive consultancy relationship Transformation and change management Marketing Focus on Business Strategy The Impact Of Marketing On Business Development & Sales Financial Agency or Client Management People & Team Development Operations Associated with Marketing Project Management and Client Retention and Growth Agency and Business Unit Management Processes Pitching and Pricing Structures Advice on outsourcing To Teams Both In The UK and Overseas - especially Russia and the Baltic Region Mentoring of Business Leaders

Award winning international digital agency specialising in UX Design, Digital Product Creation, Digital Transformation, SEO & PPC. Multiple winner of Best Agency of the Year, featured in the Top 100 Digital Agencies in UK.Working with my business partners, I led the business and operation functions of the UK headquartered plc. Including management of the creative function, the client services and project management teams, the finance team and of course - unique to fuse8, the development team based in Chelyabinsk, Russia.> Full P&L responsibility for the Group revenue and profit – £6.5M revenue pa> Overall control of all the company staff including teams based in Leeds, London and Chelyabinsk, Russia – 90 staff> Management of internal stakeholders and institutional and private shareholders> Strategic direction for the company’s products and services> Control of the business positioning and marketing> Specialist in Public Sector marketing and advisor to UKTI> Managed Russian off-shore team and recruited outsource team in Belarus> UK Digital agency of the year 2009 with clients including Red Bull, Ikea and UKTI/BERR.

Working with all the team to steer fuse8 through the tough economic times of 2008 and 2009 - in fact, we didnt just steer through, we doubled our annualised revenue and profits!Im proud of the work we did at this time - we were entrepreneurial, taking calculated risks, being brave when many were simply hiding from the reality of the wider economy - oh, and we worked hard - really hard.

During my tenure the agency went from strength to strength with client wins in a huge cross-section of sectors. Insurance to Rock bands, Fashion brands to FMCG in the personal hygiene sector and Property to Public Sector.Particular highlights were a huge internal comms roadshow for AXA Insurance, focussing on the internal training opportunities for all staff, exhibitions promoting London as a venue for international growth and even working with the team to create an online presence for Bob the Builder!

Worked with some great guys with vision and humility. We decided after having spent so many years in large corporations to take the plunge and realise our own ambition. We set up the business from nothing and eventually mde something we were so proud of. It was the start of something brilliant and the thing that made me grow up. Running your own small business is a real eye opener, and gives you entrepreneurial hunger, financial acumen and a real understanding of why people buy people (or customer service as it is so often referred to now adays)

Working with National advertisers, based in the regions and helping to provide strategies to succeed on a local level. Educating national advertisers that local strategies can be used to afford local spike in traffic, to exploit local strengths and overcome poor performing regional variances