I’m absolutely thrilled to be back in the industry that I know and love. Equally delighted to be joining Stuba at a time of exciting growth and evolution. With Stuba now being part of Go Global Travel, the role has a global remit encompassing countless destinations from several key source markets around the world. So if you’re interested in promoting your destination or hotels to our highly engaged agent audience from around the globe, please get in touch.

Volunteer radio presenter for start up station Charitable Radio. The soundtrack for good causes.

Here, I have excelled in cultivating strong client relationships across diverse sectors, establishing collaborative partnerships that drive mutual success. A key aspect of my role involves facilitating the negotiation of client contracts, ensuring that agreements are mutually beneficial and aligned with strategic objectives.Recognizing the importance of networking, I proactively engage in activities to establish and nurture connections within our target markets. By building and maintaining a robust network, I have been able to stay ahead of industry trends and identify new opportunities for growth.As a strategic leader, I have spearheaded initiatives to optimize our product offerings and streamline operational processes, ensuring that we deliver maximum value to our clients while maintaining efficiency and effectiveness.One notable achievement underscores my foresight and strategic planning abilities: I proactively secured commitments from six key accounts prior to the cancellation of a major industry show. This demonstration of exceptional foresight not only mitigated potential losses but also reinforced our strong relationships with key clients, further solidifying our position in the market.

Travel and Tourism Expert with in-depth experience covering sales, marketing, analysis, pricing & revenue control and account management.Positions held within airlines, hotel sales, destination management and theme parks.I offer interim or consultancy project services.

Spearheading the theme park sales division within the esteemed TUI Group, I have been entrusted with a pivotal role in devising a comprehensive global group strategy encompassing all sales channels, including both B2B and B2C, as well as online and mobile app platforms. With a revenue responsibility of €30 million, my focus is on driving growth and maximizing revenue generation within the theme park sector.In this capacity, I have directed a dedicated team of two account executives, working closely with them to optimize performance and achieve collective objectives. Through strategic guidance and effective leadership, we have consistently met and exceeded targets, contributing to the overall success of the division.One of my key responsibilities has been to spearhead the formulation and execution of strategic initiatives aimed at driving sales growth and maximizing revenue within the theme park sector. Drawing on my extensive industry knowledge and market insights, I have identified opportunities for expansion and implemented tailored strategies to capitalize on them effectively.

Drawing upon my entrepreneurial acumen and deep industry expertise, I pioneered a customized approach to holiday sales that transcends traditional offerings. By understanding the unique preferences and desires of each individual, I have crafted personalized itineraries and experiences that resonate on a deeply personal level.Central to my success has been the cultivation of strong relationships with clients, underpinned by exceptional customer service and an unwavering attention to detail. From the initial booking process to the moment of departure, I ensure that every aspect of the holiday experience is seamless and memorable.As part of my entrepreneurial endeavors, I established and operated in the sale of bespoke tailor-made holidays, catering specifically to the unique preferences and requirements of discerning clientele. Through this venture, I have not only met but exceeded the expectations of travelers, delivering experiences that are truly one-of-a-kind.

In my role, I oversaw LEGOLAND Florida Resort products across the UK, Ireland, and European markets, I leveraged extensive industry knowledge and strategic planning expertise to drive rapid market penetration and elevate brand recognition. A key aspect of my responsibility involved formulating and executing comprehensive strategic plans to establish LEGOLAND Florida products with major ticket wholesalers and key tour operators, including Attraction World, Attraction Tickets Direct, Virgin Holidays, Thomas Cook, Thomson, and TUI Nederlands.Throughout my tenure, I surpassed revenue and ticket sales targets for each of the five years covered by the contract, demonstrating a strong commitment to delivering tangible results and fostering continuous growth and success. Notably, I successfully positioned LEGOLAND Florida as one of Florida's 'big four' alongside Walt Disney World Resort, Universal Studios, and SeaWorld Parks and Entertainment, despite operating with limited budgets and fewer resources.A significant achievement during my time at LEGOLAND Florida was the rollout of the LEGOLAND Florida Resort Hotel and the introduction of new attractions such as Orlando Eye, Madame Tussauds' Orlando, and Sea Life Orlando to the UK and Irish travel trade and consumer markets. This initiative resulted in remarkable revenue growth, with earnings climbing from zero to $750,000 in the first year alone.By combining strategic vision with meticulous execution, I played a pivotal role in driving the success and expansion of LEGOLAND Florida's presence in key international markets, establishing the brand as a formidable contender in the global theme park industry. Looking ahead, I am eager to continue leveraging my expertise to drive growth, innovation, and unparalleled guest experiences within the dynamic landscape of leisure and entertainment.

Played a key role in the embryonic development of the sales strategy, creating a distribution channel for the product. Dealing extensively with all area of the travel trade in the strategic learning approach to the trade.

Working closely with C-Suite / Senior Executives to jointly develop and implement their recruitment strategies on both a personal and corporate level.

Spearheaded the development of a significant trade distribution channel with key suppliers, developing and implementing a strategic sales plan, whilst also creating specific and exclusive pre-sale products

Performing the role as the Regional Senior Account Manager Sales- Europe, for The Busch Entertainment Corporation (BEC), my main responsibilities and achievements included:• Leading a team of managers, account executives and admin execs.• Responsible for development of BEC’s European sales and marketing strategies• Annual revenue responsibility of $18 million for key leisure distribution channels in 5 European markets.(UK, Germany, Ireland, France & Holland)• Increased pre-sold ticket sales by 20% in 2000, 5% in 2001 and 12% in 2002 in a declining market • Joint control / responsibility of two separate $2million sales and marketing budgets• Leading role in the re-structuring of BEC's 2002 commercial agreements resulting in target related commission payments in addition to base payments• Directly responsible for the profitability of my account, successfully reaching 2000 target of £350K and £400k in 2001• In 2002 my team and I were awarded the 'Marketing Excellence Award' by BEC. The first time it has been won by an outside contractor.

• Jointly responsible for the UK leisure sales accounts that accounted for revenue in excess of $45 million.• Pan European Pricing Analyst developing load factor and yield pricing strategies for in-market implementation• Developed and launched the Groups, Meetings and Incentive program for Europe