Nigel Mihell

Nigel Mihell Email and Phone Number

Co-Founder at Global Media Properties Limited @ Global Media Properties Limited
Nigel Mihell's Location
London, England, United Kingdom, United Kingdom
Nigel Mihell's Contact Details

Nigel Mihell work email

Nigel Mihell personal email

n/a
About Nigel Mihell

Over 25 years experience in sport with a focus on motorsport, covering disciplines such as Sponsorship, Activation, Tech Showcases, Marketing Communications, Brand Associations, Brand Building, Account Management, Media Planning, Social Media,

Nigel Mihell's Current Company Details
Global Media Properties Limited

Global Media Properties Limited

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Co-Founder at Global Media Properties Limited
Website:
racethe.world
Employees:
3
Nigel Mihell Work Experience Details
  • Global Media Properties Limited
    Co-Founder
    Global Media Properties Limited Sep 2023 - Present
    London, United Kingdom
    Global Media Properties is an organization that is at the intersection of Content, Technology, and Consumer Experience
  • Varoosh Sports Partnerships
    Managing Director
    Varoosh Sports Partnerships Sep 2012 - Oct 2023
    London, United Kingdom
    In my role I am responsible for the management and expansion of Varoosh Sports Partnerships (previously S.M.I.N.T. Sports) portfolio in terms of both right holders and sponsors.Varoosh is a UK-based sports marketing agency which specialises in motor sport while also enjoying expertise and success in other areas of sport and music.Our commitment to excellence and the constant drive to redefine what can be achieved for both the rights holder and sponsor is, we believe, what… Show more In my role I am responsible for the management and expansion of Varoosh Sports Partnerships (previously S.M.I.N.T. Sports) portfolio in terms of both right holders and sponsors.Varoosh is a UK-based sports marketing agency which specialises in motor sport while also enjoying expertise and success in other areas of sport and music.Our commitment to excellence and the constant drive to redefine what can be achieved for both the rights holder and sponsor is, we believe, what sets us apart in a very competitive marketplace.We are known for our forward-thinking and “outside the box” approach and our “can do” attitude ensures that the sponsorship programs we put in place will forever change the expectations of all involved.We create revolutionary activations, customer engagement and B2B programs that will excite, incentivise and, above all, always deliver. Our combined experience of over 30 years guarantees that we always achieve what we set out to do.We occupy a unique position in the industry owing to our directors having been both competitors in motor sports and sponsors of other sports and having held senior positions with rights holders. This experience on both sides of the negotiations gives us an unparalleled position and understanding of all sides of the process. The end result to our clients is that the whole program can be completed more quickly, more efficiently and without any unwelcome surprises in the future. Show less
  • Infront Sports & Media Ag
    Associate Director ( Sponsorship Summer Sports)
    Infront Sports & Media Ag Aug 2010 - Jan 2013
    In my role I am responsible for the sponsorship portfolio of the FIM World Super Bike Championship which is owned and controlled by Infront Sports & Media who are a leading player in the sports industry. It is a full service agency working on sponsorship, brand building, sponsorship activation, TV and New Media production and distribution, hospitality, full-scale event and league operations. It is the number one agency in winter sports, holds a very strong position in summer sports and is… Show more In my role I am responsible for the sponsorship portfolio of the FIM World Super Bike Championship which is owned and controlled by Infront Sports & Media who are a leading player in the sports industry. It is a full service agency working on sponsorship, brand building, sponsorship activation, TV and New Media production and distribution, hospitality, full-scale event and league operations. It is the number one agency in winter sports, holds a very strong position in summer sports and is an industry innovator, launching the first virtual online world in sports (Empire of Sports). The head office is based in Zug, Switzerland and Infront enjoys a presence in key markets (Europe / Asia) with established global networks. It has an excellent reputation in the market owing to its fully committed, highly experienced staff. Infront Motor Sports, formerly FGSport, is based in Rome and is the promoter of the rapidly growing FIM Superbike World Championship and partner of the Fédération Internationale de Motocyclisme (FIM) since 1989. The company was founded in 1975 and is led by Maurizio Flammini (Chairman), Paolo Flammini (CEO) and Vincenzo Lamaro (Managing Director). FGSport has developed the FIM Superbike World Championship into one of the world’s top-3 global motor racing series, alongside F1 and MotoGP . The FIM Superbike World Championship is the world’s leading production motorcycle event. The 2009 Championship will be the 22nd racing season in the history of the event consisting of 14 rounds in 13 countries, covering 5 continents and visiting the world’s most prestigious circuits. The series is the only motorcycle World Championship using production bikes from the world’s leading manufacturers such as Aprilia, BMW, Ducati, Honda, Kawasaki, Suzuki and Yamaha, competitively engineered to boost performance, with top speeds easily exceeding 300 km/h. Show less
  • Brand.Live
    Corporate Partnerships
    Brand.Live Mar 2009 - Aug 2010
    Brand.LIVE is a branding and partnership sales agency that specializes in creating and producing customized activation programs for corporate partners. Brand.LIVE sells and also manages these corporate relationships to further its' core production business as well as to support the development of new event properties. My ResponsibilitiesTo execute project sales from a strategic and tactical approach To Exploit local, national and international industry sectors to secure cash or… Show more Brand.LIVE is a branding and partnership sales agency that specializes in creating and producing customized activation programs for corporate partners. Brand.LIVE sells and also manages these corporate relationships to further its' core production business as well as to support the development of new event properties. My ResponsibilitiesTo execute project sales from a strategic and tactical approach To Exploit local, national and international industry sectors to secure cash or VIK partnerships for all brand.LIVE projects I also develop custom activation models in collaboration with the brand.LIVE team work with CRM and Activation support teamsBusiness Development To Work with brand.LIVE management team to analyze and evaluate new business opportunities that contain sponsorship and ticket sales revenue streams work with brand.LIVE management team to assess potential new business revenue streams.Actively promote brand.LIVE in all markets and through business networking opportunities. Participate in responding to relevant RFP's that are vetted through senior management Show less
  • P1 Limited
    Director /Sponsorship Accounts
    P1 Limited Jan 2005 - Oct 2008
    Through Grid P1 I have worked on the following contractsTorque Speed Racing, a UK team looking to make the switch trans Atlantic to compete in the famous NASCAR series in the USA.During my time working with Torque I researched the USA motor sport sponsorship market for the teamTravelled to the USA to attend sponsorship meetings on behalf of the teamAttended NASCAR events to properly understand the logistics of the venture the team were undertaking Reported back to… Show more Through Grid P1 I have worked on the following contractsTorque Speed Racing, a UK team looking to make the switch trans Atlantic to compete in the famous NASCAR series in the USA.During my time working with Torque I researched the USA motor sport sponsorship market for the teamTravelled to the USA to attend sponsorship meetings on behalf of the teamAttended NASCAR events to properly understand the logistics of the venture the team were undertaking Reported back to the team on my findings Torque Speed are now based in and competing in the USA.Red Bull F1 I was appointed via RSM to work on a specific sponsorship project for the Red Bull F1 team. This was based around the teams desire to combine extreme youth culture, music and sport into their F1 program. This program was controlled by RSM via Haymarket publications and is ongoing. Show less
  • The British Touring Car Championship
    Commercial Manager
    The British Touring Car Championship Sep 2000 - Oct 2005
    My Responsibilities were as follows:Researching and contracting a championship title sponsorWorking closely with the commercial departments of the competing teams and also motor manufactures (Vauxhall, Peugeot, Renault, Audi) Working with and contracting the television companies, firstly the BCC then from 2003 onwards the ITV1From the start of the ITV Contract I was also charged with finding a new title sponsor and working with the ITV to sell the programmer break bumpers… Show more My Responsibilities were as follows:Researching and contracting a championship title sponsorWorking closely with the commercial departments of the competing teams and also motor manufactures (Vauxhall, Peugeot, Renault, Audi) Working with and contracting the television companies, firstly the BCC then from 2003 onwards the ITV1From the start of the ITV Contract I was also charged with finding a new title sponsor and working with the ITV to sell the programmer break bumpers etc, I worked closely with the teams and manufactures and TV companies planning corporate days, incentives, team building days.I also implemented initiatives to promote the British Touring Car Championship to a wider audience. During my time working with the BTCC my biggest sponsorship successes were, The AA.com (Title sponsor 2001 2002) Halfords (Peugeot Team Title Sponsor 2002) Green Flag (Title Sponsor 2003/4/5). Auto-lube 2004 (Grid Girl Sponsorship Show less
  • Redgrave Racing Sport
    Race Driver
    Redgrave Racing Sport Mar 1995 - Jun 1998
    -- 2 years Competing in the British Formula Renault Sport Championship overall best finish 6th
  • Self Employed
    Racing Driver
    Self Employed Mar 1993 - Jun 1998
    During this time I pursued my goal of reaching the highest echelon of motor racing, I was jointly managed by Mr. Richard West (Williams F1 Team Commercial Manager) and Mr. Paul Jordan (Commercial Manager of the Jordan F1 Team) and was on target to reach my goal of F1 prior to a very big accident which curtailed my progress.
  • Delta Motor Sport
    Driver
    Delta Motor Sport Mar 1994 - Mar 1995
    -- Competing in the BARC Formula Renault Championship 4th overall, best finish 3rd
  • Delta Motor Sport
    Racing Responsibilities
    Delta Motor Sport Mar 1993 - Mar 1994
    -- Competing in the Formula Ford 2000 Championship 6th overall best finish 1st (Snetterton)Whilst with the above teams my duties were essentially the same, and were all focused on the goal; of winning races and or championships; Testing and competing on a weekly basis up and down the UKWorking with my management learning and implementing sponsorship strategiesPlanning sponsorship meetings with new sponsors and implementing their brief within my… Show more -- Competing in the Formula Ford 2000 Championship 6th overall best finish 1st (Snetterton)Whilst with the above teams my duties were essentially the same, and were all focused on the goal; of winning races and or championships; Testing and competing on a weekly basis up and down the UKWorking with my management learning and implementing sponsorship strategiesPlanning sponsorship meetings with new sponsors and implementing their brief within my sportEnsuring delivery of sponsors benefitsCreating cross sponsor opportunities and business to business relationships to ensure excellent ROI (return on investment)Planning corporate days, dinner dances, incentives, teambuilding and themed events in the UK and worldwide with Motor Sport themesFitness training in the gym and in the car for to fulfill my duties to the sponsors and team as their driver.I personally sponsorship from Red Bull, Conoco, Hewlett Packard, DuPont, Lex Vehicle Leasing Group. And Esquire Magazine.In June 98 as I was looking forward to moving up to the British Formula Three Championship, I had a very big crash at the Croft circuit in North Yorkshire which resulted in me breaking my Femur, and pelvis along with several other bones. I spent a total of 2 months in hospital and around a 18 month period of rehabilitation.In September of 2000, I was offered the opportunity by my joint racing manager (Richard West) to become his commercial manager for the forthcoming British Touring Car Championship, which he was taking over as series Director of Show less
  • Furniture For Business
    Account (Sales) Exec
    Furniture For Business Feb 1990 - Mar 1993
    Responsible for researching new office builds within a geographical areaWorking with surveyors and architects in order to have FFB's product range considered for the furnishing of the officesWorking with companies on refurbishment and new office projects from conception through to completionAverage project values were £75kBiggest order value completed was £560kAlso responsible for all pre and post project paper work ordering, and accounts.I also had a number of existing… Show more Responsible for researching new office builds within a geographical areaWorking with surveyors and architects in order to have FFB's product range considered for the furnishing of the officesWorking with companies on refurbishment and new office projects from conception through to completionAverage project values were £75kBiggest order value completed was £560kAlso responsible for all pre and post project paper work ordering, and accounts.I also had a number of existing major accounts to cater for across my area. Show less

Nigel Mihell Skills

Sponsorship Sports Marketing Sponsorship Sales Marketing Communications Event Management Sponsorship Activation Marketing Strategy Sports Brand Management Motorsports New Business Development Social Media Marketing Sports Management B2b Business Development Advertising Public Relations Marketing Management Strategy Brand Development Racing Football Sports Industry Relationship Marketing Corporate Communications New Media Online Marketing Sales Integrated Marketing Negotiation Advertising Sales Media Planning Competitive Analysis Account Management Ticket Sales Digital Media Digital Marketing Venue Management Strategic Partnerships Television Media Relations Brand Awareness Digital Strategy Online Advertising Crm Marketing Management Partnership Marketing Sponsorship Relations

Nigel Mihell Education Details

  • Reading Technical College
    Reading Technical College
    Business/Commerce, General
  • Dennington College
    Dennington College
    Cse English Language Cse English Literature Cse Art Cse Environmental Studies Cse History Cse Geogra

Frequently Asked Questions about Nigel Mihell

What company does Nigel Mihell work for?

Nigel Mihell works for Global Media Properties Limited

What is Nigel Mihell's role at the current company?

Nigel Mihell's current role is Co-Founder at Global Media Properties Limited.

What is Nigel Mihell's email address?

Nigel Mihell's email address is ni****@****rts.com

What schools did Nigel Mihell attend?

Nigel Mihell attended Reading Technical College, Dennington College.

What are some of Nigel Mihell's interests?

Nigel Mihell has interest in Children, Education, Poverty Alleviation, Science And Technology, Health.

What skills is Nigel Mihell known for?

Nigel Mihell has skills like Sponsorship, Sports Marketing, Sponsorship Sales, Marketing Communications, Event Management, Sponsorship Activation, Marketing Strategy, Sports, Brand Management, Motorsports, New Business Development, Social Media Marketing.

Who are Nigel Mihell's colleagues?

Nigel Mihell's colleagues are Simon Langford, David Payne.

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