Nigel James Email & Phone Number

South Lyon, MI, US

Dearborn, Michigan

Dearborn, Michigan

Dearborn, Michigan

Manage the targeted (African American) communications for both the Ford and Lincoln brands

Dearborn, Michigan

Detroit, Michigan

Manage strategic development and execution of the multi-phased launch of the Jeep Grand Cherokee (Total Market), which contributed to 51% nameplate sales growth and 44% growth of the Jeep Brand.

• Led budget planning and messaging strategy for 2010 Annual Operating Plan
• Managed 2009 Back to School initiatives, establishing new anthemic benchmarks for communication effectiveness
• Assisted in planning and development of 2009 Essence Music Festival experiential activation, resulting in a 47% visitation rate, 18% cumulative lift in brand reputation metrics and 27.5% rise in key performance.
• Composed post-mortem evaluations for 2008 Black History Month… Show more
• Composed post-mortem evaluations for 2008 Black History Month and 2009 Back to School campaign initiatives for use in business development initiatives
• Established new creative briefing/development process, leveraging cross-functional team members

• Member of three-person team that delivered a 133% growth in agency revenue and an increased scope of work from previous fiscal year, resulting in a 10-year contract extension
• Activated targeted college events to increase the visibility of the U.S. Navy and promote targeted microsite
• Exceeded Officer recruiting goals (54% increase in applications and 55% lead generation)
• Managed development of the mynavymyfuture.com microsite, resulting in 17 Officer contracts (most… Show more
• Managed development of the mynavymyfuture.com microsite, resulting in 17 Officer contracts (most of any Navy microsite) Show less

• Managed development and execution of multicultural advertising for Chrysler and Jeep Brands
• Coordinated the fully integrated Total Market Jeep Compass launch, consisting of four TV spots, two radio spots, multiple print and print inserts (with and without custom music chip), two viral spots, digital elements.
• Increased 2007 Hispanic Jeep brand share by approximately 30% with new product launches
• Maintained the combined Chrysler/Jeep production and… Show more
• Maintained the combined Chrysler/Jeep production and events budgets, totaling more than $10MM, including production details, accruals and monthly forecasts Show less

• Managed broadcast and print productions to ensure the fulfillment of communication objectives and deliverables
• Allocated broadcast and print creative matrixes to fulfill media rotations
• Compiled competitive databases of targeted Hispanic and African-American automotive advertisements and analyzed findings based on communication objectives
• Coordinated with DaimlerChrysler’s legal department to guarantee that all creative elements met corporate standards and… Show more
• Coordinated with DaimlerChrysler’s legal department to guarantee that all creative elements met corporate standards and regulations Show less

• Managed workflow of DaimlerChrysler and Verizon Wireless print and broadcast elements to ensure accuracy and effectiveness
• Maintained production timelines to ensure the fulfillment of deadlines
• Liaison to the Creative, Production, Account and Media departments to ensure all stakeholders were knowledgeable of specific communication objectives
• Updated and maintained daily traffic reports, weekly production status reports and job jackets

B.S., Advertising/Communications

Activities and Societies: American Advertising Federation (AAF)

Education record