Nigesh Ganeshan
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Nigesh Ganeshan Email & Phone Number

Product Category Manager@ IMPEX | Ex-Vivo | Strategy | NPL | P&L at Impex
Location: Dubai, United Arab Emirates 6 work roles 2 schools
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Role
Product Category Manager@ IMPEX | Ex-Vivo | Strategy | NPL | P&L
Location
Dubai, United Arab Emirates
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Nigesh Ganeshan is listed as Product Category Manager@ IMPEX | Ex-Vivo | Strategy | NPL | P&L at Impex, a with 106 employees, based in Dubai, United Arab Emirates. AeroLeads shows a matched LinkedIn profile for Nigesh Ganeshan.

Nigesh Ganeshan previously worked as Category Manager at Impex and Product Manager at Vivo Kerala. Nigesh Ganeshan holds Master Of Business Administration (Mba), Marketing/Marketing Management, General, First Class from University Of Calicut.

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Impex

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About Nigesh Ganeshan

Passionately working with cross-functional teams to design, build, and roll out products as per consumer needs. Also responsible for product planning, purchasing, and execution throughout the product lifecycle. Gathering and prioritizing product according to customer requirements, defining the product vision, and working closely with engineering, purchase, and marketing team.SKILLS  Product Management Marketing Strategy Market Research Complex problem solving Analyze and manage info Project management skills Planning & Procurement Product Training Presentation Time management Creative thinking Quick learner Team Leadership

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Impex
Impex
Product Category Manager@ IMPEX | Ex-Vivo | Strategy | NPL | P&L
Employees
106
AeroLeads page
6 roles

Nigesh Ganeshan work experience

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Category Manager

Current

Dubai, United Arab Emirates

Handling GCC and African Countries' Products Management with an average monthly revenueof 2.5M USD.1. Financial Management: Directed the preparation of a $32M annual budget, ensuring efficient resourceallocation and financial planning.2. Product Development Leadership: Led end‑to‑end development and launch of 15 products in 6months, resulting in a $2M revenue increase.3. Market Research and Analysis: Conducted in‑depth market research and competitive analysis toidentify trends, opportunities, and consumer preferences, driving product innovation.4. Vendor Management and Profit Optimization: Onboarded 4 new vendors, negotiating pricing andimproving profit margins by 6% on existing products in the small appliances category.5. Project Management: Created and managed project timelines throughout product developmentstages, ensuring timely deliveries.6. Innovation Facilitation: Coordinated brainstorming sessions and design reviews, fostering innovationand product refinement.7. Profitability Strategy: Implemented new strategies to optimize individual product margins,safeguarding overall company profitability.8. Market Expansion: Conducted market visits and research, successfully launching products tailored forthe Tanzania market.9. Portfolio Optimization: Refined product portfolio by eliminating loss‑making SKUs and introducingnew ones, enhancing profitability and market competitiveness.

Feb 2023 - Present

Product Manager

Kerala, India

Handled New Product Launches and Sales Strategies for Vivo mobiles with an average monthly revenue of 65Cr INR.1. Strategy Formulation & Implementation: Developed, communicated, and monitored strategies fornew product launches (NPL), ensuring alignment with PST planning (purchase, primary, secondary,sell‑out), coordinating across departments to secure top 5 product performance nationwide.2. Product Success Responsibility: Took accountability for 6 successful product launches, initiatingimprovement plans in collaboration with the product team, and overseeing their execution forenhanced product performance.3. Financial Planning: Orchestrated the creation of an annual budget totaling $96M, ensuring optimalallocation of resources for new product initiatives.4. Sales Planning and Target Communication: Developed monthly PST plans with model‑wise salestargets for the company and zonal divisions, and communicated targets and evaluations.5. Risk Management: Managed and controlled product‑related risks, ensuring mitigation strategies werein place for the company and managing directors.6. EOL Stock Level Oversight: Monitored Haijin EOL stock levels, ensuring clearance to safe stock levels.7. Team Development and Coordination: Led the formation of professional MD & ZM project teams forproduct management and seasonal planning, conducting training, daily communication, guidance, andregular project team meetings for effective management.

Jan 2022 - Jan 2023

Assistant Category/Product Manager

India

Key role in designing our product portfolio, balancing business objectives and market requirements.Product Development• Developing Product design theory based on the strengths and weaknesses of the business• Identifying product categories to focus on based on the long term objectives of the company• Scheduling and Monitoring the journey of a product from Inception to Commercialization• Key role in the commercial development of packaging along-with packaging team• Responsible for identifying and maintaining the product cost in check.Pricing• Responsible for Product Pricing based on competition analysis and company goals• Developing pricing schemes to push product sales to create win-win situations• Balancing individual product margins to maintain the overall profitability of the companyBranding• Development of the Brand philosophy and tagline• Responsible for Brand design elements and packaging designs• Responsible for the development of marketing tools including company brochures, product leaflets, etc.Market Research• Test Marketing• Identifying and proposing Brand promotion avenues• Benchmarking competitors and keeping close eye on the market trend

Nov 2020 - Jan 2022

Senior Product Executive

India

Key role in designing our product portfolio balancing business objectives and market requirements.Product Development• Developing Product design theory based on the strengths and weaknesses of the business• Identifying product categories to focus on based on the long term objectives of the company • Scheduling and Monitoring the journey of a product from Inception to Commercialization• Key role in the commercial development of packaging along-with packaging team• Responsible for identifying and maintaining the product cost in check. Pricing• Responsible for Product Pricing based on competition analysis and company goals• Developing pricing schemes to push product sales to create win-win situations• Balancing individual product margins to maintain the overall profitability of the companyBranding• Development of the Brand philosophy and tagline• Responsible for Brand design elements and packaging designs• Responsible for the development of marketing tools including company brochures, product leaflets etc. Market Research• Test Marketing• Identifying and proposing Brand promotion avenuesSales Training• Conducting Product Familiarization Training for the Sales team• Developing standard sales presentations for supporting sales team• Conducting Sales Team Induction Training

Apr 2018 - Nov 2020

Product Executive

India

Product Executive (Household Appliances)• Reporting to Managing Director and Category Manager.• Conducting Market study and identifying opportunities for a new product.• Launching new products.• Personally launched Impex Air Conditioner, Impex Washing Machine, Impex Air Cooler and Impex Vacuum Cleaner by coordinating with the Purchase, Sales, and Service team. And has achieved great success in the market.• Creating annual product purchase and sales plan based on the annual target.• Developing pricing strategies while balancing firm objectives with customer satisfaction maximization.• Analysed business developments and monitored market trends.• Consulted with buying personnel to determine the projected demand for products and services.• Completed quarterly forecasting and monthly financial reviews.• Track and analyze the supply chain of a specific product.• Collaborated with developers, advertisers, and production managers to market products and services.• Coordinated art and graphics creation for effective merchandising.• Identified value propositions and key messages for all of the company’s marketing campaigns.

Aug 2016 - Apr 2018

Mechanical Site Engineer Qa/Qc

Jamnagar Area, India

Inspection of construction and installation works, focuses on fulfilling quality requirements, and provides general support QA/QC document review and activities.Involved in NDT activities, Liquid Penetrate, Good knowledge in Radiography Interpretation of weld joint test, Hardness test and Radiography offering.Inspection of Structural fabrication.Visual Inspection of Fit-Up & Welding Joints of Structure and Tank fabrication works.Checking the construction with the drawings given, and getting it completed within the time span.

Nov 2013 - Oct 2014
Team & coworkers

Colleagues at Impex

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2 education records

Nigesh Ganeshan education

Master Of Business Administration (Mba), Marketing/Marketing Management, General, First Class

University Of Calicut
FAQ

Frequently asked questions about Nigesh Ganeshan

Quick answers generated from the profile data available on this page.

What company does Nigesh Ganeshan work for?

Nigesh Ganeshan works for Impex.

What is Nigesh Ganeshan's role at Impex?

Nigesh Ganeshan is listed as Product Category Manager@ IMPEX | Ex-Vivo | Strategy | NPL | P&L at Impex.

Where is Nigesh Ganeshan based?

Nigesh Ganeshan is based in Dubai, United Arab Emirates while working with Impex.

What companies has Nigesh Ganeshan worked for?

Nigesh Ganeshan has worked for Impex, Vivo Kerala, Impex Home, and Swamina International Private Limited.

Who are Nigesh Ganeshan's colleagues at Impex?

Nigesh Ganeshan's colleagues at Impex include Mahendranath Sasisekharannair, Jamsheer Ali, Sahludheen Narukkottil, Muhammed Niyas Kp, and Prabin Cholasseri.

How can I contact Nigesh Ganeshan?

You can use AeroLeads to view verified contact signals for Nigesh Ganeshan at Impex, including work email, phone, and LinkedIn data when available.

What schools did Nigesh Ganeshan attend?

Nigesh Ganeshan holds Master Of Business Administration (Mba), Marketing/Marketing Management, General, First Class from University Of Calicut.

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