With 20+ years of experience driving product-market fit, growth, and adoption across digital financial services and technology, I specialize in executing high-impact GTM strategies that deliver results. From startups like Fawry (the first regional fintech unicorn) to global leaders like Temenos (world’s #1 banking software company), I’ve consistently helped companies achieve ROI by developing customer value propositions, and customer engagement strategies for accelerated adoption, pipeline development and growth.I’m passionate about financial technology, digital transformation, open banking, and financial inclusion. My diverse expertise spans GTM strategy, market value propositions, performance marketing, and building win-win partnerships.Whether launching a new product or scaling for growth, I bring the skills and network to create real value. Always happy to collaborate and pay it forward!