- Managing digital performance marketing strategies according to achieve business targets- Creating 360° marketing plans (online & offline) for new series’ launch- Creating new measurement strategies to analyze the effectiveness of digital campaigns appropriately- Analyzing digital marketing campaigns’ and website’s performance by using Google Analytics & adjust- Planning & tracking yearly marketing budget- Building brand strategy and positioning with marketing team- Following digital trends, applying new performance marketing features to meet business goals- CRM campaign strategies, searching new features to optimize CRM campaigns’ engagements- Managing digital brand partnership campaigns

- Building strategies of performance & brand marketing in order to achieve business targets- Planning annual 360° digital marketing budget regarding to global guideline- Analyzing digital marketing campaigns’ and website’s performance by using Google Analytics- Monitoring sales volumes, market share trends, brand & ecom NPS results and competitive activities- Managing SEO process and seo-friendly content creation- Developing strategies of website recommendation engine & personalization tools according to conversion rate optimization principles- Building customer segmentation strategy via emarsys CRM tool- Building and managing ecom seasonal marketing calendar- Updating the site contents by following ecom marketing calendar- Managing season-opening process on website- Providing content for online related partners and building mutual strategies with Key Accounts

- Building strategies and managing executions of Google Ads, Facebook, Criteo, Yandex Direct and affiliate campaigns in order to achieve business targets- Building and improving online to offline strategies within omnichannel transformation project- Analyzing digital marketing campaigns’ and website’s performance by using Google Analytics- Planning annual 360° digital marketing budget- Creating digital performance reports, generating actionable insights and identifying business-specific improvement points- Monitoring sales volumes, market share trends, competitive activities- Following – up SEO checklists- Co-Working with marketing department to provide 360° communications

•Monitoring and Tracking Campaigns to Determine Effectiveness and Future Changes•Deciding Campaign Strategies and Allocating Campaing Budgets •Creating Media and Marketing Plans according to Clients’ KPI’s•Experience with Google Analytics to Analyse Conversion Paths and Search Funnels•Managing 360’ Digital Campaings including Search, Programmatic Buying, YouTube and Facebook.•Supporting Clients’ Website Traffic, Revenue, CPA Targets.•Weekly & Monthly ReportingBrands: Domino’s Pizza, D&R, Idefix, Hedef Filo, E-çift, Kariyer.net, TurkNet, Bimeks, Tekzen

• Creating and optimising online marketing campaigns on Google AdWords in e-commerce, finance, retail, fast food, fmcg and tourism industries.• Experienced in using Google Adwords, Analytics, Trends, Insights for Search, Consumer Barometer and Yandex Direct.• Deep know-how on ROI and CPA Optimization of Adwords Search Campaigns, Google Display Network Campaigns and YouTube Campaigns.• Creating and optimising shopping and dynamic remarketing campaigns.• Analyzing campaigns by ROI rates, Conversion Rates & Values, Life Time Values and carrying out optimizations. • Experienced with Google Analytics to analyse conversion paths and search funnels.• Implementing creative ways to improve customer relationships and increase growth by promoting other Google products• Monitoring and tracking campaigns to determine effectiveness and determine future changes• Preparing monthly & weekly performance reports• Building one-to-one relations with the customers• Experienced training to junior team workers.Brands: LC Waikiki, Domino’s Pizza, ELCA Cosmetics, Nissan, Finansbank, D&R, Idefix, Bilio, Turkcell Superonline, Mudo, Enterprise, Turknet, Urban Decay

• Search Engine Marketing Strategy• Performance Optimization and Analysis• Google Analytics Analysis• Competitors’ Analysis• Monthly & Weekly Performance Reporting• Strategy & Assessment Presentations• Attending to Clients’ Regular Strategy MeetingsBrands: ETStur, Teknosa, P&G, Shell, GSK, Little Caesar’s, Mitsubishi TEMSA, CarrefourSA, İklimSA, Lassa, Bridgestone, Lastik.com.tr, Sabancı Üniversitesi, Audi, Seat, VDF, DOD, H&M, Sephora, Zorlu Center PSM, Kale Group, EA Games, Toshiba, Bellona, Mondi