Nihan Yaray Email & Phone Number

Istanbul, Turkey

Arena is the leading provider of technology products and related supply chain management services in Turkey and serves to more than 7,500 resellers and 400 suppliers It was established in 1991. - Analyse and build a country-specific expertise on the long-term brand performance, competitors, trends and consumer understanding.- Support proposal, implementation and follow up of sales plans, together with Sales and Trade Marketing.- Provide input to communication, advertising and media… Show more Arena is the leading provider of technology products and related supply chain management services in Turkey and serves to more than 7,500 resellers and 400 suppliers It was established in 1991. - Analyse and build a country-specific expertise on the long-term brand performance, competitors, trends and consumer understanding.- Support proposal, implementation and follow up of sales plans, together with Sales and Trade Marketing.- Provide input to communication, advertising and media strategies, incl. identification of target audiences and participation in definition of media mix (including sponsoring) to maximize impact of advertising campaigns.- Focusing on how to grow the brand equity further through short-mid-long term digital plans.- Responsible for controlling digital and offline media and digital assets across our websites, apps and all other digital platforms.- Working in a fast-paced environment and with managing multiple, concurrent projects. - Understanding the full range of current marketing techniques, specifically content marketing and creation, brand development and positioning, creative and design principles, and hold these in combination with excellent project management, analytical and communication skills.- Leading the relationship with media agent on digital investment.- Closely following digital trends and consumer insights into brand communication activities- Prepare company’s quarterly and yearly evaluation presentation to senior management and vendors, follow-up of projects, participation in internal and external organizations, participating the meetings of executive board, board of directors and senior management. - Manage projects to identify and solve functional or organizational problems to improve the health and effectiveness of the business. - Support the definition of promotion strategy and planning. Show less

Sabancı Center

Yünsa ranks among the world’s top five producers of worsted fabric, with its sales and operational excellence, flexibility in production and product innovation, cost reduction oriented approach, vision and its experience in industry. - Prepare the sales forecasts for the market and the product. - Truck the performance of the product continuously with the determined KPIs. - Develop solutions to take measures if need be. - Execute the activation and communication plan according… Show more Yünsa ranks among the world’s top five producers of worsted fabric, with its sales and operational excellence, flexibility in production and product innovation, cost reduction oriented approach, vision and its experience in industry. - Prepare the sales forecasts for the market and the product. - Truck the performance of the product continuously with the determined KPIs. - Develop solutions to take measures if need be. - Execute the activation and communication plan according to the determined budget and time schedule. - Ensure that product concepts are developed in accordance with the brand strategy. - Give support to the projects done for the product under my responsibility. - Responsible for all marketing and sales activities of the company in the regions of Turkey and Eastern Europe. - Analyzing the markets; establishing marketing and sales strategies, preparing budgets for each market. Negotiating price details, lead-times and minimums, implementing new processes to improve quality. - Contributing to preparation of collections in cooperation with design team. - Visiting customers regularly. Communicating clients to establish effective working relationships. Show less

Elif is a global supplier for flexible packaging solutions, known and preferred with its quality. Continuously improving its service and quality standards after its establishment in 1972, Elif has been authenticated as the market leader for setting high quality standards in the flexible packaging industry by its multinational customers with leading brands. - Followed all export, import and transit trade operations of the company. - Managed banking and customs operations, money… Show more Elif is a global supplier for flexible packaging solutions, known and preferred with its quality. Continuously improving its service and quality standards after its establishment in 1972, Elif has been authenticated as the market leader for setting high quality standards in the flexible packaging industry by its multinational customers with leading brands. - Followed all export, import and transit trade operations of the company. - Managed banking and customs operations, money transfers, letter of credit operations. factoring operations and currency transaction procedures, banking undertakings, noncash credit operations. - Built strong relationships with sales departments for managing all export sales operations. - Organized cooperation between banks, customs company and transporting companies, reporting the all processes to the management. Show less

Yüksek Lisans (Master), Marketing Communication Management

International Trade And Business Administration

Executive Mba Programme