Nihan Turen Email & Phone Number

İstanbul, İstanbul, Tr

Istanbul, Turkey

Istanbul, Turkey

Istanbul, Turkey

Istanbul, Turkey

Istanbul, Turkey

Driving the go to market strategy for the Enterprise (B2B) segment that involves developing and delivering marketing plans for demand generation activity, vertical segment analysis and account based marketing programs and collaborating with the business cross functionally including Sales, Operations, Finance and the Executive leadership team.

İstanbul, Türkiye

Selecting adequate and profitable product portfolio from the international collection (by involving trade marketing & sales) based on local market requirements Preparing price benchmark and follow-up for the key consumer category and annual / monthly magin planning and management and building strategic business development plan for the next periodPreparing annual Category Marketing Plan and Promotional Activity Calendar together with Trade Marketing and Sales team… Show more Selecting adequate and profitable product portfolio from the international collection (by involving trade marketing & sales) based on local market requirements Preparing price benchmark and follow-up for the key consumer category and annual / monthly magin planning and management and building strategic business development plan for the next periodPreparing annual Category Marketing Plan and Promotional Activity Calendar together with Trade Marketing and Sales team membersCoordinating marketing support activities (such as advertising, BTL materials, product catalogues, brochures) for consumer category and making them available for the market timelySupporting trade marketing for the in-store activities for the relevant consumer categoryMonitoring & reporting the sales and price trends of the consumer category , tracking and eveluation of the key competitiors ; taking preventing actions when necessaryRegular training internal (sales team & merchandisers) and external customers (dealers & vendors) Organizing Sales and Operational Planning meetings with regars tothe sales plan of the consumer category taking the phase-in/-out products, promotional & seasonal activities into considerationMonitoring the stock levels of portfolio closely in coordination with logistics to avoid slow movers and/or obsolete stocks and initiating activities to minimize the amount of the slow movers if existBeing close contact and in coordination with Global Product Management and deploying the regional product strategies through downstreamRepresenting the marketing organization during the regional product marketing meetings and Tel-Cos Show less

İstanbul, Türkiye

Being responsible from product development and product quality; reporting directly to product director.Analyzing market needs and competitors, price ranges and product ranges, following up the trends.Working on product categorization according to market and customer needs.Following up the SSR and productivity.Handling quality certifications and quality tests according to customer needs.Comparing actual retail prices on each product with the market range and offering… Show more Being responsible from product development and product quality; reporting directly to product director.Analyzing market needs and competitors, price ranges and product ranges, following up the trends.Working on product categorization according to market and customer needs.Following up the SSR and productivity.Handling quality certifications and quality tests according to customer needs.Comparing actual retail prices on each product with the market range and offering necessary changes to product director.Analyzing, reporting, comparing the existing campaigns and researching competitors’ advantages. Offering new promotional activities to product director.Working on stock control and purchasing the goods from domestic and foreign suppliers.Working with communication department on advertorial activities Show less

San Francisco Bay Area

Lead the product division which is 60% of whole sales, made orders weekly, prepared daily, weekly and monthly productivity and profit analysis. Train new employees in all the prospects in person. Hold a key holder position as a managerial position working associated with General Manager. Deal with customers directly referring for an exceptional customer service. Assist General Manager on clerical tasks, daily duties, presentation of the brand

Master'S Degree, Marketing/Marketing Management, General

Bachelor'S Degree, Economics

Education record