(Deployed in Office of theDevelopment Commissioner)--Developed and implemented comprehensive IEC strategies for various Odishagovernment projects, resulting in increased awareness and adoption of governmentinitiatives-Created engaging content for social media platforms, including Twitter, Facebook,LinkedIn, and Instagram, to promote government programs and services- Conducted training sessions on Sisira Saras and district-level initiatives, empoweringstakeholders with knowledge and skills to drive social change- Prepared content highlighting how government initiatives help fulfil SDG goals- Collaborated with other departments to gather information and insights for compellingsocial media content

• Social Media Strategy: Developed and implemented a comprehensive social media strategy for the Odisha Police• This aligned with the department's goals, values, and overall communication objectives• Content Creation: Created engaging and informative content for social media platforms such as Facebook, Twitter, Instagram, and LinkedIn• Content included news updates, safety tips, community outreach initiatives, success stories, and public service announcements• Community Engagement: Interacted with the public, responded to their inquiries, comments, and concerns in a timely and professional manner• Build a positive relationship with the community through active engagement• Crisis Communication: Handled social media during crises or emergencies• Disseminated accurate and timely information to the public, provide reassurance, and dispelled rumors• Social Media Monitoring: Regularly monitored social media platforms for any mentions of Odisha Police, key issues, and public sentiment• This helped in staying aware of public perception and addressing potential issues promptly• Analytics and Reporting: Analyzed social media performance metrics regularly to assess the effectiveness of the strategies and campaigns• Prepared detailed reports for higher authorities to demonstrate the impact of social media efforts• Training and Awareness: Conducted training sessions for police personnel on the effective use of social media, emphasizing best practices, guidelines, and the importance of maintaining a professional and positive image• Social Media Policy: Developed and enforced a social media policy for Odisha Police personnel to ensure responsible use of social media accounts, adhering to departmental guidelines and professional standards• Trend Analysis: Kept abreast of the latest social media trends, algorithms, and emerging platforms• Implement innovative ideas to maintain the department's social media presence at the forefront.

• Content Creation: Created various types of content, including blog posts, articles, website content, social media posts, newsletters, and brochures• Research: Conducted research on disability-related topics, rehabilitation techniques, advancements in assistive technologies, and relevant industry trends• Accessibility and Inclusion: Ensured that all content produced is accessible and inclusive to individuals with different types of disabilities• It involved using appropriate formatting, alternative text for images, accessible website design, and clear language that is easy to understand• Collaboration: Worked closely with the institute's rehabilitation experts, therapists, medical professionals, and other staff members to gather information and insights for content creation• Content Management: Organized and managed the institute's content calendar to ensure a consistent flow of relevant and engaging content• It involved scheduling posts, optimizing content for search engines (SEO), and monitoring content performance• Awareness Campaigns: Planned and executed awareness campaigns to highlight the institute's programs, achievements, success stories, and the importance of disability rehabilitation• These campaigns aim to increase public awareness and attract potential beneficiaries and donors• Empowering Stories: Shared inspirational stories of individuals who have successfully undergone rehabilitation at the institute• Social Media Management: Manage the institute's social media accounts to engage with the online community, respond to inquiries, and share valuable content• Social media platforms are powerful tools to reach a wide audience and build a supportive community• Branding and Tone: Ensure that all content aligns with the institute's branding guidelines and maintains a consistent tone and voice across different platforms• This helps in establishing a recognizable identity and building trust with the audience

• Wrote Party Manifesto: Collaborated with party leaders and policy experts to develop the party's manifesto for elections• This document outlines the party's vision, goals, and promises to the public• Created Press Releases: Wrote press releases to announce the party's stance on various issues, respond to events, or comment on government policies• Crafted Speeches and Statements: Assisted party leaders in drafting speeches and public statements that conveyed the party's message effectively and resonate with the audience• The goal was to articulate the party's vision and inspired people to support its cause• Prepared Social Media Content: Developed engaging content for various social media platforms to connect with a wider audience and maintain an online presence• These inculded writing posts, tweets, and articles that align with the party's values and goals• Monitored Media and Public Opinion: Kept track of news coverage, public sentiment, and social media discussions to adapt content strategies and respond to emerging issues• Collaborated with Team Members: Worked closely with other members of the communication and marketing team to align content strategies and maintained consistent messaging across various platforms.

• Prime responsibilities were preparing the content as per the client's specification and taking care of the all social media and digital marketing activities for the entire product and services portfolio of the company• Managed all digital marketing campaigns aimed at lead generation and awareness creation• Monitored social conversations/queries/complaints and work with Customer Care team to manage responses• Online Reputation Management - Customer queries/complaints generated through Social Media, Third Party websites, Help and Support and direct website• Social Media Marketing, Online Marketing, and Paid online campaigns• Email Marketing, Newsletter Campaigns, Content creation for various product description• Social media posts &content writing• Building social media calendar, posts, advertising and promotions• Engagement with bloggers/Social Media influencer's community• Writing for “BUZZ” the monthly magazine published by the company.

• Wrote, edited, modified, and translated the content for the different portals of the company• Updated the company website• Wrote articles, blogs, and web content for several applications developed by the company• Prepared Success stories and Testimonials.

• Conducted in-depth research on immigration laws, policies, and procedures of various countries to create accurate and up-to-date content• Wrote engaging and informative articles, blog posts, and website content related to immigration processes, visa applications, and citizenship requirements• Developed compelling and persuasive content to promote immigration services, highlighting the benefits of working with the company• Collaborated with subject matter experts, lawyers, and immigration consultants to gather insights and technical information for content creation• Edited and proofread content to ensure accuracy, consistency, and adherence to branding guidelines• Updated existing content to reflect changes in immigration laws and regulations promptly• Utilized SEO best practices to optimize content for search engines and increase organic traffic to the website• Interacted with clients and responded to their immigration-related queries through blog comments, social media, and email• Managed content calendars, ensuring a regular and consistent flow of immigration-related articles and updates• Monitored industry trends and news to identify relevant topics and incorporate them into content-creation strategies• Conducted competitor analysis to identify content gaps and opportunities to position the company as an authority in immigration-related information.