An analytics professional with an aptitude for digital marketing and 5+ years of experience in enabling data driven decisions for Fortune 100 clients. After experiencing the best of both worlds - analytics and marketing- as a performance media lead analyst at Merkle/ Dentsu, I am currently pursuing an MBA with a focus on Marketing and Analytics at University of California, San Diego.With a track record of delivery excellence across 7 clients in two organisations, I’ve exhibited competence in business communication, problem solving, driving transformation, and project and people management. As an organised and meticulous person, I also greatly enjoy bringing structure to a chaotic environment.