Leading design for Flipkart Home Page & Storefronts experiences & nurturing a team of young designers.Responsible for creating cohort specific content on Home Page to enable discovery and serve the needs of the diverse shopper base, which has varying price sensitivities, service and speed expectations.Launched multiple Personalisation, Recommendation & ADs products (for entire Flipkart Shopping Funnel) in collaboration with Product and Business teams.Lead the design team in curating Home page experience for: - Flipkart Brand Mall (Premium and Branded offerings for high affluent cohort).- Explicit and implicit personalised experiences for women aim to increase adoption and engagement. The design strategy focused on creating a trend-based experience to provide a sense of variety and encourage browsing behaviour among the women user base.

Part of Flipkart Home Page Product Design team. Responsible for designing storefront products to surface relevant and meaningful content to a more than 167 million visitors per month. Worked on developing new products and optimizing existing ones on the app to:- Support the growth of key platform categories- Nurture small categories and new initiatives- Power baseline shift via Sale Events- Improve Monetisation avenues

Experience Designer for Flipkart ADs & Flipkart Travel.- Responsible for designing experience for ADs on Flipkart's Platform. Worked on multiple projects to design scalable and brand / seller friendly monetisation formats. - Launched Video Ads and Product contextual Ads for Flipkart Home Page and shopping funnel.

Member of newly formed Flipkart Ads Design Team (Customer Facing). Responsible for Crafting and scaling Monetisation experiences.Responsible for defining the design language & experience of various recently launched categories: - Flipkart Travel- Flipkart Videos- Flipkart Value Added Services.

Senior Designer and Illustrator. Responsible for Planning, Designing & end to end Execution of various product lines. Collaborated with Marketing, Sales & Operations for successful launch of campaigns. Also mentored fellow designers.

Worked on multiple Packaging design, Visual design & Print Design Projects. Gained experience in Sales and Operations techniques by working as a part of Merchandising team.