Passionate about crafting compelling stories that resonate.I specialize in creating engaging brands that drive connection and action.

•Orchestrated a comprehensive content strategy across social media and blogs, significantly boosting brand visibility within the rapidly growing market for vocational training for neurodivergent adults, a sector poised to reach $10 billion billion by 2024, addressing the needs of an estimated 25 million smart individuals with untapped productivity worldwide.•Instrumental in the development and market introduction of an innovative app aimed at enhancing workplace productivity and personal growth for neurodivergent adults. This product will tap into a niche with a potential reach of 20% of the workforce, demonstrating a unique value proposition in a market underserved by existing solutions.•Championed fundraising and stakeholder engagement aimed at securing $1 million in funding, which will facilitated key project advancements and expansion, underscoring the project's viability and the high demand for specialized vocational training programs.•Implemented vocational training initiatives that have been proven to enhance productivity for neurodivergent employees by up to 10x, offering organizations a solution to tap into an annual loss of over $2 million per organisation due to absenteeism and attrition related to neurodivergence.•Executed targeted marketing campaigns that resonated deeply with our audience, leading to a measurable increase in engagement rates by 25%, illustrating the effectiveness of our content in addressing the challenges faced by the neurodivergent community.•Fostered cross-functional collaboration that aligned the brand’s mission with operational goals, ensuring a streamlined approach to capturing market share and delivering value to our target demographic.•Conducted market analysis that informed strategic decisions, positioning the brand as a leader in innovation within the vocational training space for neurodivergent individuals, setting a benchmark for competitors and shaping industry standard

Daddy Goes Live is a bootstrapped startup that provides professional-grade Live Video broadcasting, brand strategy and marketing services.• Built business from 0 to 1 by acquiring 3 major retainer clients in the first year of incorporation• Serviced 12 companies remotely across hospitality, healthcare, corporate and social events.• Grew revenue from 15%-45% YoY between 2019 and 2023.• Closed annual sales of 1 million in 2020, in spite of pandemic-induced headwinds.• Showcased DGL at TiE Global Summit for Women Entrepreneurs in as outstanding women-owned businesses • Scripted, LIVE Produced and broadcasted over 50 hours of content across YouTube and private hosting platforms using VMix.• Created 500+ keyword researched blogs, pitch decks, promotional videos, websites & social media content on Instagram & YouTube using WordPress, Chat GPT, In Video & Canva.

Ogilvy is a New-York based Advertising agency owned by WPP group that has a worldwide presence.• Strategized and executed 25+ Integrated Print, Television & Digital 360-degree campaigns for brand awareness, product launches, hospital/clinic branding, product/packaging redesign & behavioral change communications.• Organized 10+ television commercial shoots.• Managed accounts for 15 (Grew from 5 to 15) global clients across pharmaceutical companies, Public Health Organizations, Hospitals, Wellness brands & Public Health Organizations• Brought in revenue over $1 million while managing multiple high value accounts.• Obtained pricing deals, negotiated 20+ contracts and solidified beneficial agreements.• Developed creative briefs and worked closely with creative team to rollout 35+ creative campaigns.• Built strong relationships with 20+ big ticket clients and delivered high-quality customer service.• Conducted 10+ Brand Audits, Consumer Researches, Focus Groups and Ad testing.

Development and implementation of marketing communications plan including strategy, goals, budget and tactics Conceptualization, Creation and Management of Content for promotions, press releases, articles and keynote presentations Social Media Marketing Worked on a Breast Cancer Awareness week initiative at Vivanta by Taj, Gurgaon which appeared as part of a featured article in Elle magazine’s November 2015 issuePlease see an example of my work here: https://www.youtube.com/watch?v=fFcjx_ddixYCompetitor Intelligence across diverse communication platforms.