Niharika Shah Email and Phone Number
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Commercially-focused Global Chief Marketing Officer/GM at Fortune 100, publicly-traded (+$10B), financial services, insurance, and fintech companies, driving profitable growth in matrixed, regulated organizations and startups, with relentless focus on delivering customer value.Recognized Growth Leader, partnering with sales and global distribution channels to deliver revenue by scaling digital distribution and marketing, optimizing communications, differentiating brands, launching innovative products, and building diverse, high-performing teams with right mix of global/local resources.A life-long learner who seeks new challenges and approaches them with curiosity, tenacity, and accountability. Deeply passionate about talent development and mentorship.Select Results:ACCELERATING REVENUE GROWTH: Drove revenue growth and valuation at TIFIN, building ecosystem of sales and marketing, leveraging predictive modeling to optimize sales distribution channel performance, driving pipeline KPIs and revenue.DIGITAL TRANSFORMATION: Drove revenue growth by scaling analytics and marketing, transforming Prudential’s Global Brand and Marketing. Built diverse, digital-centric team of 300 FTEs, managed $200M budget, supporting 50M customers and 100,000+ agents across sales and distribution.GROUNDBREAKING BRANDING & PRODUCT LAUNCHES: Transformed Prudential’s global brand, launched PGIM, Prudential’s Global Investment Management business, launched and achieved PMF@TIFIN: a) the world’s first conversational AI-based investment research and discovery marketplace, Magnifi, b) a groundbreaking platform for digital distribution for asset managers, and c) an AI based personalization platform for wealth. CUSTOMER-CENTRIC GLOBAL LEADER: 25 years global operating expertise leading distributed teams at Prudential, and recently, at TIFIN, expanded proven leadership playbook to serve small/mid-size firms, bringing unique mix of strategic guidance with tactical, hands-on execution, coupled with top-tier communications to mobilize teams and deliver results.Top 10 in Wealth Management in 2021. Awarded Financial Communication Society’s Marketer of The Year in 2016. Board Member and advisor to industry organizations and start-ups.Passionate about global food, culture and travel.
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Founder And Partner404Harmony Jun 2024 - PresentHelping Founders build sustainable, high-growth businesses.
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External AdvisorEy Jun 2024 - PresentLondon, Gb -
Board Advisor + Adjunct ProfessorRutgers Business School Jan 2021 - PresentNewark, Nj, Us -
Evp, Chief Marketing Officer & Gm, TifinTifin Jan 2020 - Mar 2023Boulder, Colorado, Us -
Chief Marketing OfficerTifin Jan 2020 - Mar 2021Boulder, Colorado, UsPartner and Chief Marketing Officer for The TIFIN Group --a fintech venture platform -- and TIFIN's portfolio companies. TIFIN.COM
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Chief Brand OfficerPrudential Financial Dec 2018 - Nov 2019Newark, New Jersey, Us -
Vp, Head Of Brand Marketing, Advertising And Global InsightsPrudential Financial Apr 2015 - Dec 2018Newark, New Jersey, Us
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Vp, Brand Strategy & Planning At Prudential AdvertisingPrudential Financial Sep 2010 - Mar 2015Newark, New Jersey, Us
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Vp, Integrated Marketing StrategyImc² Aug 2008 - Jun 2010Dallas, Texas, Us• Retained by senior executives at leading Retail/CPG brands to create strategic roadmaps for brand differentiation and multi-channel growth.• Responsible for brand/communication management, ecommerce, online advertising, social and mobile campaigns, CRM, TV, Print and PR. Includes ideation and execution for multi-channel marketing and analytics for catalog/social/mobile integration, TV/Print/DRTV, offer and media planning.• Large percentage of time spent identifying and leading business development at executive levels, identifying strategic marketing and business growth opportunities, and setting the pace for client relationships through marketing innovation and planning. -
Vp, Strategy And Retail Practice LeaderImc² Jun 2005 - 2009Dallas, Texas, UsAs VP of Strategy at imc² (a top 10 digital advertising and marketing agency), led strategy consulting engagements for Retail/e-commerce and Travel, Leisure & Hospitality clients to deliver interactive marketing strategy and insight to clients. As the practice lead for the Retail and TLH verticals, responsible for defining the go-to-market approach, business plan and supported all business development and consultative activities for those verticals.
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Director, Product Management Toysrus.Com & Babiesrus.ComToysrus 2003 - 2005Parsippany, New Jersey, UsDrive multi-channel growth for BabiesRUs.com and SportsRus.com -
Associate Director, Interactive GroupCambridge Technology Partners 1995 - 2000As part of a company that led the charge in eBusiness, worked at several groundbreaking initiatives including FirstUSA, Office.com, NYKLines and Kraft Foods’ Gevalia. Ascended through a series of increasingly responsible roles— including Technical Lead, Technical Architect, Product Manager and Project Manager –moving from a technical focus to a more business and consumer-centric focus.
Niharika Shah Skills
Niharika Shah Education Details
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Rutgers University - NewarkMarketing And Entrepreneurship -
University Of MumbaiComputer Science
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St Thomas
Frequently Asked Questions about Niharika Shah
What company does Niharika Shah work for?
Niharika Shah works for 404harmony
What is Niharika Shah's role at the current company?
Niharika Shah's current role is Startup Advisor & Investor | Entrepreneur | CMO | Educator.
What is Niharika Shah's email address?
Niharika Shah's email address is ni****@****ail.com
What is Niharika Shah's direct phone number?
Niharika Shah's direct phone number is (800) 778*****
What schools did Niharika Shah attend?
Niharika Shah attended Rutgers University - Newark, University Of Mumbai, St Thomas.
What skills is Niharika Shah known for?
Niharika Shah has skills like Strategy, Integrated Marketing, Digital Marketing, Online Advertising, Marketing Strategy, E Commerce, Marketing, Analytics, Digital Strategy, Crm, Brand Development, Advertising.
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