Jun 2024 - Present
AeroLeads people directory · profile
Niharika Shah Email & Phone Number
Startup Advisor & Investor | Entrepreneur | CMO | Educator
at
404Harmony
1 work email found
@prudential.com
1 phone found area 800
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Startup Advisor & Investor | Entrepreneur | CMO | Educator
Location
New York City Metropolitan Area, United States, United States
Who is Niharika Shah? Overview
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Quick answer
Niharika Shah is listed as Startup Advisor & Investor | Entrepreneur | CMO | Educator at 404Harmony, based in New York City Metropolitan Area, United States, United States. AeroLeads shows a work email signal at prudential.com, phone signal with area code 800, and a matched LinkedIn profile for Niharika Shah.
Niharika Shah previously worked as Founder and Partner at 404Harmony and External Advisor at Ey. Niharika Shah holds Executive Mba, Marketing And Entrepreneurship from Rutgers University - Newark.
Company email context
Email format at 404Harmony
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{first}.{last}@prudential.com
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Profile bio
About Niharika Shah
Commercially-focused Global Chief Marketing Officer/GM at Fortune 100, publicly-traded (+$10B), financial services, insurance, and fintech companies, driving profitable growth in matrixed, regulated organizations and startups, with relentless focus on delivering customer value.Recognized Growth Leader, partnering with sales and global distribution channels to deliver revenue by scaling digital distribution and marketing, optimizing communications, differentiating brands, launching innovative products, and building diverse, high-performing teams with right mix of global/local resources.A life-long learner who seeks new challenges and approaches them with curiosity, tenacity, and accountability. Deeply passionate about talent development and mentorship.Select Results:ACCELERATING REVENUE GROWTH: Drove revenue growth and valuation at TIFIN, building ecosystem of sales and marketing, leveraging predictive modeling to optimize sales distribution channel performance, driving pipeline KPIs and revenue.DIGITAL TRANSFORMATION: Drove revenue growth by scaling analytics and marketing, transforming Prudential’s Global Brand and Marketing. Built diverse, digital-centric team of 300 FTEs, managed $200M budget, supporting 50M customers and 100,000+ agents across sales and distribution.GROUNDBREAKING BRANDING & PRODUCT LAUNCHES: Transformed Prudential’s global brand, launched PGIM, Prudential’s Global Investment Management business, launched and achieved PMF@TIFIN: a) the world’s first conversational AI-based investment research and discovery marketplace, Magnifi, b) a groundbreaking platform for digital distribution for asset managers, and c) an AI based personalization platform for wealth. CUSTOMER-CENTRIC GLOBAL LEADER: 25 years global operating expertise leading distributed teams at Prudential, and recently, at TIFIN, expanded proven leadership playbook to serve small/mid-size firms, bringing unique mix of strategic guidance with tactical, hands-on execution, coupled with top-tier communications to mobilize teams and deliver results.Top 10 in Wealth Management in 2021. Awarded Financial Communication Society’s Marketer of The Year in 2016. Board Member and advisor to industry organizations and start-ups.Passionate about global food, culture and travel.
Listed skills include Strategy, Integrated Marketing, Digital Marketing, Online Advertising, and 19 others.
Current workplace
Niharika Shah's current company
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12 roles · 31 years
Niharika Shah work experience
A career timeline built from the work history available for this profile.
External Advisor
Current
Jun 2024 - Present
Board Advisor + Adjunct Professor
Current
Jan 2021 - Present
Evp, Chief Marketing Officer & Gm, Tifin
Jan 2020 - Mar 2023
Chief Marketing Officer
Partner and Chief Marketing Officer for The TIFIN Group --a fintech venture platform -- and TIFIN's portfolio companies. TIFIN.COM
Jan 2020 - Mar 2021
Chief Brand Officer
Dec 2018 - Nov 2019
Vp, Head Of Brand Marketing, Advertising And Global Insights
Apr 2015 - Dec 2018
Vp, Brand Strategy & Planning At Prudential Advertising
Sep 2010 - Mar 2015
Vp, Integrated Marketing Strategy
- Retained by senior executives at leading Retail/CPG brands to create strategic roadmaps for brand differentiation and multi-channel growth.
- Responsible for brand/communication management, ecommerce, online advertising, social and mobile campaigns, CRM, TV, Print and PR. Includes ideation and execution for multi-channel marketing and analytics for.
- Large percentage of time spent identifying and leading business development at executive levels, identifying strategic marketing and business growth opportunities, and setting the pace for client relationships through.
Aug 2008 - Jun 2010
Vp, Strategy And Retail Practice Leader
As VP of Strategy at imc² (a top 10 digital advertising and marketing agency), led strategy consulting engagements for Retail/e-commerce and Travel, Leisure & Hospitality clients to deliver interactive marketing strategy and insight to clients. As the practice lead for the Retail and TLH verticals, responsible for defining the go-to-market approach.
Jun 2005 - 2009
Director, Product Management Toysrus.Com & Babiesrus.Com
Drive multi-channel growth for BabiesRUs.com and SportsRus.com
2003 - 2005
~2 yrs
Associate Director, Interactive Group
Cambridge Technology Partners
As part of a company that led the charge in eBusiness, worked at several groundbreaking initiatives including FirstUSA, Office.com, NYKLines and Kraft Foods’ Gevalia. Ascended through a series of increasingly responsible roles— including Technical Lead, Technical Architect, Product Manager and Project Manager –moving from a technical focus to a more.
1995 - 2000
~5 yrs
3 education records
Niharika Shah education
Executive Mba, Marketing And Entrepreneurship
Rutgers University - Newark
B.E., Computer Science
University Of Mumbai
Education record
St Thomas
FAQ
Frequently asked questions about Niharika Shah
Quick answers generated from the profile data available on this page.
What company does Niharika Shah work for?
Niharika Shah works for 404Harmony.
What is Niharika Shah's role at 404Harmony?
Niharika Shah is listed as Startup Advisor & Investor | Entrepreneur | CMO | Educator at 404Harmony.
What is Niharika Shah's email address?
AeroLeads has found 1 work email signal at @prudential.com for Niharika Shah at 404Harmony.
What is Niharika Shah's phone number?
AeroLeads has found 1 phone signal(s) with area code 800 for Niharika Shah at 404Harmony.
Where is Niharika Shah based?
Niharika Shah is based in New York City Metropolitan Area, United States, United States while working with 404Harmony.
What companies has Niharika Shah worked for?
Niharika Shah has worked for 404Harmony, Ey, Rutgers Business School, Tifin, and Prudential Financial.
How can I contact Niharika Shah?
You can use AeroLeads to view verified contact signals for Niharika Shah at 404Harmony, including work email, phone, and LinkedIn data when available.
What schools did Niharika Shah attend?
Niharika Shah holds Executive Mba, Marketing And Entrepreneurship from Rutgers University - Newark.
What skills is Niharika Shah known for?
Niharika Shah is listed with skills including Strategy, Integrated Marketing, Digital Marketing, Online Advertising, Marketing Strategy, E Commerce, Marketing, and Analytics.
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