Past and current social media work for: Arctic, AXN, Baneasa Shopping City, Batiste, Beciul Domnesc, Beko, Betano, Dell, Dr. Reddy's, Farmec & Gerovital, GarantiBBVA, Grand Cinema, Green Cola, Gregory's, Grundig, Huawei, Masculan, Magfnapharm, Nufăr și Triumf, Olympus, Oppo, Patria Bank, PPD Romania, SensiBlu, Sephora , Skoda, Snow, Sparkware 888, Splat, TransferGo, VEKA, Vista Bank, Vodafone, Volvo, World Class.

Development and implementation of Social Media strategy for the agency’s main clients and flagship campaign pitches: - Fabrica de Lapte Brasov (Olympus, Iaurt Grecesc & Familia Brasoveanu)- PPD/ Tazovsky - Divertiland- Mothercare- Amway- New Montana Sinaia. Developing creative concepts in line with SM strategy in order to increase measured KPIs.Daily Facebook ads campaigns management and monitoring. Managing Facebook application development… Show more Development and implementation of Social Media strategy for the agency’s main clients and flagship campaign pitches: - Fabrica de Lapte Brasov (Olympus, Iaurt Grecesc & Familia Brasoveanu)- PPD/ Tazovsky - Divertiland- Mothercare- Amway- New Montana Sinaia. Developing creative concepts in line with SM strategy in order to increase measured KPIs.Daily Facebook ads campaigns management and monitoring. Managing Facebook application development and product photo-shoots.Client Service and Project Management. Show less

Social Media strategy and implementation for Toyota Romania (Toyota and Lexus ) and a couple of different Unilever brands (Rexona, Rexona Men, Dove, Dove Men+Care, CLEAR, Algida, Big Milk, Magnum and Carte d'Or) in the region (Romania, Bulgaria and Serbia). Coordinated a multitude of digital engagement campaigns from strategy to final measurement for these specific clients. Project-managed several digital apps implementation for Facebook. Owned Social Media communication strategy… Show more Social Media strategy and implementation for Toyota Romania (Toyota and Lexus ) and a couple of different Unilever brands (Rexona, Rexona Men, Dove, Dove Men+Care, CLEAR, Algida, Big Milk, Magnum and Carte d'Or) in the region (Romania, Bulgaria and Serbia). Coordinated a multitude of digital engagement campaigns from strategy to final measurement for these specific clients. Project-managed several digital apps implementation for Facebook. Owned Social Media communication strategy, content calendar on a day-to-day basis, community management, reporting and social listening.Generate positive brand coverage through creative concept for Social Media. Show less

Bakemono was an online publishing platform that had partnerships with one of the oldest magazine in Romania (Revista Flacara), first cooking blog/vlog in Romania (Viorel Copolovici) and a couple of online converters. For them I build up their Social Media strategy (tone of voice, content directions, frequency of posting, best practices, analyzing audience and finding creative ways to engage users) but also managed their editorial plans and community management. I was also in charge with… Show more Bakemono was an online publishing platform that had partnerships with one of the oldest magazine in Romania (Revista Flacara), first cooking blog/vlog in Romania (Viorel Copolovici) and a couple of online converters. For them I build up their Social Media strategy (tone of voice, content directions, frequency of posting, best practices, analyzing audience and finding creative ways to engage users) but also managed their editorial plans and community management. I was also in charge with video production, traffic analysis, usability reports, Social Media tracking and insights for the websites hosted by Bakemono.The publishing platform has closed with the disappearance of two of its biggest content providers. Show less

During the period spend at WeBuzz my main duty was kick starting Samsung Romania’s Social Media presence in Romania by providing know how and developing the launch strategy, editorial plans, reporting and community management. The secondary point of focus was related to monitoring and offering support on Samsung based issues inside one of the biggest online tech communities at the time.

Based on an idea of Dragos Novac, Invita.ro start-up took shape of an online social networking portal that facilitated offline meetings. It also let event organizers plan and manage attendees at their events. For two years my focus was on extending the user base of active users, developing new functionalities for the platform and attracting event organizers. With the help of a 3 people team (me the product manager, a web designer and a web developer) invita.ro grew to have big events… Show more Based on an idea of Dragos Novac, Invita.ro start-up took shape of an online social networking portal that facilitated offline meetings. It also let event organizers plan and manage attendees at their events. For two years my focus was on extending the user base of active users, developing new functionalities for the platform and attracting event organizers. With the help of a 3 people team (me the product manager, a web designer and a web developer) invita.ro grew to have big events (more than 1000 people) managed through its platform. Now the platform is no more as it has been slowly weaken by Facebook’s expansion into events category. Show less

Blogoree was an initiative to support the newly emerged Romanian blogosphere. This support varied from helping with the technical details to drafting and implementing a set of best practices. During my time spend there I wrote blogging tutorials and analysis of international trends applicable to Romanian blogosphere. Blogging was a novelty back then and so we tried to guide and teach new bloggers into building a product and a community. The website has long been dead since then,… Show more Blogoree was an initiative to support the newly emerged Romanian blogosphere. This support varied from helping with the technical details to drafting and implementing a set of best practices. During my time spend there I wrote blogging tutorials and analysis of international trends applicable to Romanian blogosphere. Blogging was a novelty back then and so we tried to guide and teach new bloggers into building a product and a community. The website has long been dead since then, but those couple of years it was operational helped quite a lot of bloggers take it a step forward and for Romanian blogosphere to grow. Show less