- Led the strategic development and implementation of the multicultural events and programs to promote international culture exchange, e.g. Universe Multicultural Film Festival, San Diego International Kids’ Film Festival, Epic ACG Fest, Maeya Art Festival, Maeya Films, etc.- Developed and evaluated marketing campaigns and portfolios for film festivals and theatrical productions to enhance the credibility and prestige of sponsored events.- Collaboratively and independently identified and enhanced business relationships with dozens of targeted sponsors (e.g. hotels, venues, banks, schools, companies in film/media/entertainment industry, children’s products, shopping malls, supermarkets, etc.) to generate sponsorship commitments and revenues. - Coordinated with internal (e.g. in-house marketing team and co-hosts) and external stakeholders (e.g. filmmakers, sponsors and event partners.) to achieve marketing objectives for film festivals of children and family films, and theatrical events involving traditional Chinese arts, such as opera and martial arts. - Reviewed and managed financial aspects of marketing campaigns for theatrical projects and film festival events.- Exerted professional event planning and management skills in conjunction with the overarching communications strategy to ensure events run smoothly and successfully in collaborations with the interns and stakeholders.- Analyzed market response data to evaluate post-performance of current marketing plan.

- Develop and maintain the “Chinese Corner” project schedule which includes administrative tasks and all sites involved in the project.- Be responsible of distributing volunteering tasks and coordinating during events as the Volunteer Lead.- Assist Managerial Director in public relations, event planning and publishing reports.

- Conduct market research for initiating company’s new marketing campaigns.- Analyze the competitive forces and help the brand find its niche market and value proposition.

- Social Media Marketing and Event Marketing- Utilize official Twitter account to promote station-sponsored events and write tutorials of Social Media tools.- Experiment with new and alternative ways to leverage Social Media activities.

Event planing

Expanded and promoted vehicle insurance products to customers, specifically to group clients.Maintained mutually beneficial customer relationships to foster brand loyalty.Underwrote insurance policies and provided stipulated quotations to potential customers.Created marketing plans for product promotion and wrote monthly reports.

Updated and maintained the customers’ vehicle insurance database.Coordinated the relationship and communication between customers and the company.Made recommendations for strategies to reach and earn potential customers.

Introduced and promoted RMB financial management products to customers.Provided financial consultation and collected feedback from customers.