I'm Director of Data & AI Transformation Advisory arm of DAIN Studios. DAIN Studios is a consultancy that helps organizations to unlock the full economic and human potential of their business with smarter use of data and AI. In an industry distracted by too-good-to-be-true experiments and shiny PPTs, we walk the data and AI talk, and have been doing this for years, not only since emergence of ChatGPT. We’re obsessed with making things real - our work is not done until it’s useful and has actionable impact. Together with our clients, we are co-creating and developing the muscle that enables companies to build unique AI powered revenue streams, unveil new data/automation/AI-driven efficiency gains and become more self-sufficient in leveraging data and AI. In today’s ferociously competitive, rapidly changing environment becoming AI-driven is an imperative to every organization’s strategic agenda. Being an AI empowered organization is not only tech people’s business – it’s businesses’ business. Together with my team we are advising leaders in many significant business transformation topics:•How can I realize the full potential of digital and AI transformation, as our people struggle to adapt?•How can I generate new AI-enabled business value, while running, re-positioning and reaping efficiency gains in my core business?•How to re-design business processes to optimize human|AI co-operation?•How can I ensure more AI pilots actually going into production, integrate to processes and start to generate measurable business value? •How do I ensure employees being equipped with relevant AI literacy?•How do I leverage my abundant but not productized data assets?•How can I ensure my technology stack is robust, flexible and future-proof to serve varying data and AI use cases?We have an extensive advisory and implementation experience in all these areas. Drop me a message and I'll be happy to elaborate!

Advised my clients in designing actionable data & AI strategies, designing and implementing tactical data & AI governance, boosting AI literacy on various levels in the organizations, and sourcing as well as developing the closed-loop data and AI use solutions to to reap additional efficiency gains and unlock new revenue streams.As a principal consultant, my days were filled by working in the most challenging data & AI projects and ensuring the quality of deliveries. I scope projects, ensure proper staffing, act as an escalation path and solve a lot of operative challenges on the way, also by contributing hands-on. I also ensure that account can be expanded to meet the client needs, e.g. by identifying and selling new projects. Together with colleagues we took a lot of pride on delivering not just projects but comprehensive business value.As a Data & AI Strategy Tribe Lead I was accountable for 20+ person Tribe. Responsibilities spanned from co-creating Tribe goals/strategy and way-of-working to skill development of Tribe members and productisation of Tribe related content for the efficiency benefit of our consultants and to ensure the high-quality client deliverables.

Advisised my clients with their data, analytics, and AI implementations, strategic, tactical and technical alike. Some of the central projects and achievements:• Building data/analytics/AI capabilities of a global manufacturing company; guidance for data & analytics operating model, acting as an interim analytics lead for service business (advanced analytics roadmap, analytics implementation oversight, ensuring business value deliveries)• Data and AI strategy design and implementation plan for a multinational telecommunicationcompany (Group and several operating countries); data architecture analysis, quantification of data assets, algorithm portfolio assessment related to use cases, producing blueprints for data-driven use case development processes and governance models• Blueprint and implementation of analytics/AI demand and delivery operating model for several companies• Development of analytical product roadmap (churn, propensity modeling, NBOs, visualizations) and building of scalable data assets for an integrated multinational consumer goods company. Overseeing implementation, developing governance models and data/AI operating model• Data & AI Literacy training programs – elevating the data and AI skills of several client companies with targeted upskilling and inspiration programs, in a measurable way and with real impact in core business

Advisory for SaaS company to advocate for and promote company's core mission in digital and data-driven sales enablement solutions. Contributing into funding decisions/alternatives, investor story and acting as practical sparring partner for operative management.

Head of Market Intelligence & Customer Analytics departmentLeading a team of insight managers and data analysts, responsible for hands-on development of customer and market analytics (both B2C & B2B) in a rewarded modern big data infrastructure with real-time analytics capabilities. Management of external partner network.Overall responsibility for three key streams:• Customer Analytics: Development of Customer Experience (~CX) model, customersegmentation, overseeing operations and data analytics/visualization roadmap. Heavily involved in the deployment of marketing automation as a customer experience orchestration tool. Saved 400 K € a year by implementing cost-saving new analytics/CX orchestration approaches• Brand & marketing analytics: Brand measurement and brand KPI development, brand and marketing data visualization. Brand analytics/ROMI modeling initiatives, social media analytics (NLP and sentiment)• Market & Competitive Analytics: Exploiting secondary and primary research as well as other various data sources in telecoms, IoT and TV/entertainment market data collection and analytics. Overseeing building of market data asset. Responsible for DNA corporate risk analysis (emphasis in evaluating risks in operating environment). Supporting corporate IR and Strategy department frequently, as well as offering integral support to strategic company projects like DNA Initial Public offering (stock launch) and new business development.

DNA Market Intelligence & Strategy. Core responsibilities: Market intelligence, brand analysis, consumer insights, customer experience, facilitating corporate strategy process, risk management.Projects at DNA: Renewing customer experience measurement processImprovement of strategic brand analysisNew applications to market intelligence

DNA Strategy & Market Intelligence. Corporate strategy, risk management, market & marketing research, brand analysis, consumer insights, customer experience, social media analysis.

1) Head of Research: Responsible for market / media research, media analyses, market dynamics research, pricing, consumer research. 2) B2B marketing activities; online marketing, events, etc.Projects at NRJ:Development of target group sales within NRJLaunch of new B2B websiteIntegration of social media channels into NRJ media family, part of the development team

Media planning (Radio and TV), media & market research, development and improvement of B2B sales use cases, pricing topics etc.Projects at SBS:Development of new way to buy radio in Finland- target group sales. Part of the development team.

Summer job. Research of consumer price sensitivity / reference prices in mobile subscriptions, development of telecommunication market review (B2B) and consumer “help” service in telecommunication issues (B2C).