I create, maintain and improve content to achieve business goals.• Analyzed content performance metrics, utilizing insights to optimize strategy and improve audience reach.• Led and mentored content team, maximizing performance and fostering a collaborative work environment.• Successfully managed end-to-end video production process, from scriptwriting and filming to editing and post-production, delivering high-quality content on schedule.• Optimized content across platforms, enhancing brand visibility and driving organic traffic growth.• Created content calendars and managed content schedules to ensure timely delivery of content• Developed and maintained a content calendar to ensure timely delivery of content• Managed content creation and publication process, ensuring timely and accurate delivery of content• Maintained relationships with current content providers to ensure timely delivery of content• Developed a content governance plan that standardized content creation processes and improved content quality by 35%• Developed content strategy and editorial guidelines for all content, resulting in consistent messaging and improved brand recognition

• Created SEO-optimized content across platforms, enhancing brandvisibility and generating leads.• Conceptualized, scripted, produced, and starred in engaging YouTubevideos, resulting in a growing subscriber base and increasedviewership.• Researched industry trends, competitors, and target audiencepreferences to inform content creation.• Developed and maintained editorial calendars and workflows fortimely content delivery.

⦿ Website • Raised traffic by 37.2% • Boosted Avg Session time by 1m20s • Backlinks increased by 34.84%⦿ Social Media • Impressions increased by 71.56% • CTR increased by 101.06% • Reactions increased by 92.71%

• Drafted UI content, instructional copy, and other components of the end-to-end user experience• Contributed to the development of the content style guide, content strategies, best practices, and processes• Worked closely with the UX team to create user experiences that are intuitive and easy for customers to use• Ensured content complies with our client's brand standards, style guide, and maintain site-wide consistency

• Managed Social Media handle(s) of the company• Designed, drafted and executed Email Marketing Campaigns using MailChimp• Researched & Published SEO friendly Blog Articles & Website Content• Standardized customer facing documents• Reworked Website Design & Content• Brainstormed and Executed Website revamp• Collaborated in multi-department initiatives• Curated Customer Emailing List• Actively sought out suitable Marketing Strategies to enact

• Updated & Maintained Blog of Centena Group and their affiliated companies.• Crafted Website Content that is SEO friendly• Increased Website Traffic• Made Story Boards & Scripts for promotional Videos• Created story boards & Scripts for promotional videos• Generated promotional material that adhered to the current Centena Marketing StrategyCentena offered me an unique opportunity to work in an corporate environment across all their affiliated companies, this gave me an exposure to multiple industries and a taste of what worked in each and the valuable skillset of discerning what target audience(s) want to read

• Secured Sponsorship Deals for Events• Created Promotional Material, Banners, Posters• Crafted Press Releases, Published Articles for the website• Attended and Covered Events.• Assisted the Event Organizer in the ideation and planning of eventsHelping Hands Organization gave me the opportunity to expand my horizons and hone my people skills while gaining the satisfaction that it was for a good cause. Bulk of my responsibilities were to create copy for the purpose of promoting events such as Banners and Posters, draft Press Releases & bring in Sponsors for events.