Nik Fox Email & Phone Number

Denver, CO, US

Niwot, Colorado, United States

• Served as primary administrator for Microsoft Dynamics 365, supporting all staff users.
• Managed user account maintenance and configuration, reports and dashboards, configuration of custom fields and workflows.
• Developed training documentation and delivers end user training to enable the effective use of Customer Relationship Management.
• Found and implemented efficiencies in sales and invoicing processes.

Denver, Colorado

• Conducted Salesforce support and reporting, and developed data integrity.
• Worked directly with Business Development to drive intelligent customer interactions within the CRM marketing space.
• Conducted data management and dashboard production utilized by department heads and cross functional teams.
• Lead critical data migration programs between the company’s legacy CRM System and SalesForce.
• Managed dynamic marketing campaign lists using SalesForce and Pardot.
• Consistently received high customer satisfaction results.

Westminster, Colorado

• Designed, launched and analyzed quantitative market research studies that led to customer experience improvements such as extended branch hours and the creation of a new checking account product better tailored to our.
• Spearheaded competitive research and advised management on how to differentiate our offerings in the marketplace.
• Developed a more effective targeting schema for email campaigns that led to cost savings and improved response rates.
• Subject matter expert in the marketing database and Voice of the Customer tools.

Los Angeles, California

• Monitored and provided optimization recommendations for omni-channel marketing campaigns.
• Executed A/B studies to asses effectiveness of email campaigns, in-app advertisements and push promotions for the NBC content app.
• Executed analysis (e.g., segmentation, campaign) to discover and formalize the customer journey.
• Reported and presented complex findings into easy-to-understand presentations and actionable recommendations for NBC digital leadership.
• Review and refine data process within organization to ensure the accuracy, efficacy, and serialization of data across internal and external stakeholders and partners.
• Research, document, and resolve internal and external stakeholder data processes, visualization, or access issues.

Davis CA

• Performed critical insight discovery about the university’s audiences that shaped messaging and campaign strategies for the Office of Strategic Communications and other departments using customer data analysis.
• Developed digital campaign strategies to raise national awareness of UC Davis. As a result, the second phase of the campaign had 59 percent more clicks to digital content and engagement on social media.
• Developed processes for tracking key performance metrics for the department. Tracked and reported data, giving leadership actionable insights and providing a model for communications reporting that was adopted by other.
• Designed and managed the execution of a Brand Health Study for the university to inform incoming leadership of brand strengths and challenges that resulted in critical insights that influenced the university’s.

Folsom CA

• Designed and managed custom research studies including surveys, in-depth interviews, and secondary research methods to discover critical insights into the public sector market.
• Utilized both qualitative and quantitative research methods to produce studies for the purpose of persuading federal lawmakers to institute major policy reforms.
• Worked with external clients to ensure their research objectives were met while providing customer service that went above and beyond clients' expectations.
• Performed analysis, presented findings, and advised clients on go-to-market strategies.

Napa, California

• Managed primary marketing research program, including research design, collection, analysis, and presentation of critical insights and solutions to executive team.
• Analyzed and interpreted data from primary and secondary sources to improve targeting strategy of the healthcare market.Designed and implemented an automated process to identify and escalate at-risk customers.
• Managed vendors and worked cross functionally to build a SalesForce CRM system, which increased efficiencies and campaign effectiveness across the marketing and sales organizations.
• Analysis of company's social media strategy.

Greater Denver Area

• Establishes, executes, and maintains the process of gathering, synthesizing, and reporting the voice of the customer, addressable market characteristics, and revenue growth plan for the commercial airliner and general.
• Finds market insights with the data collected and used these to compile analysis reports, market growth plans, revenue forecasting, and planning tools.
• Advises leadership of ways to enable accurate and effective sales, strategic, and tactical planning.

Greater Denver Area

• Focused on improving sales effectiveness by more closely integrating marketing activities, resources, and messaging with the sales process.
• Assessed and refined market segmentation, customer targeting, customer insights, and value propositions to create internal case studies, training materials, and collateral for the sales and marketing organizations.
• Optimized go-to-market plans and organizational alignment across customer targeting, positioning, messaging, and sales channel alignment.

Greater Denver Area

• Executed market and sales empowerment strategy for enterprise segments including segmentation, targeting, and positioning.
• Helped develop a suite of solutions to address customer business challenges and guide the launch of solutions via a full complement of marketing and sales vehicles including demand generation, local/regional/national.
• Compiled and analyzed customer data to build target customer profiles in the Enterprise Sphere.

Mba

Bachelor Of Arts (B.A.), Sociocultural Anthropology