From 2008 to 2013 i worked at Education Malaysia – Dubai (previously known as Malaysia Education Promotion Centre) as the Assistant Marketing Manager and Marketing Manger from 2011 onward. EM – Dubai is responsible for promoting and recruiting students from the Middle East and North Africa to study at Malaysian Higher Education Institutions. In this position I covered 28 countries in the region. I played a key role in a team that has effectively promoted the brand ‘Education Malaysia’. One main achievement during my time at Education Malaysia is surpassing the target of bring 10,000 students by 2010. I then worked at Westminster International College a division of London School of Commerce. Here I was able to use my previous experiences and my broad international network to market and recruit students from around the world to WIC. From 2015 to 2017 I was working at the Albukhary Foundation as the Marketing Manager for Albukhary International Univeristy / AiU International School in Alor Setar, Kedah. I was part of the team that restructured AiU, developing the marketing plan and stragegies for when the University was to begin its intake. At the same time I was part of the pioneering team and spear headed the marketing and student recruiment for the AiU International School for it inaugural intake in 2017. During 2018 to 2022, I took on a new challenge as the Head of Marketing and Sales Manager at DSH Institute of Technology. Here i was able to build and lead the marketing team and recruitment partners/agents to sucessfully increase the number of student registrations exponentially . In 2018 DIT had a total of slightly over 100 active students. My team and I brought stability to the institution and over the four years we recruited over 1,300 students to the college.One of my greatest assets I offer is my experience , leadership and personality. I have the ability to work with many personalities and groups of people. I always bring a positive energy to the work place and strongly believe in team work. I have the willingness to learn from others, as well as share my experience.
Myedu Consultancy
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Managing DirectorMyedu Consultancy Sep 2022 - PresentThis is my own agency, the MyEdu team I have built and developed over the past four years. We market Higher Education to local Malaysian Students after SPM. MyEdu recruits about 400 to 700 students yearly.
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Head Of Marketing And SalesDsh Institute Of Technology Jul 2018 - Sep 2022MalaysiaFrom 2018 to 2022, successfully recruited over 1400 students to DSH Institute of Technology. When I started in 2018, DIT had slightly over 100 active students.Responsibility: Managing all marketing for the company and activities within the marketing departmentResponsible for Marketing: Local Students, International Students and Corporate Student Recruit for local and international marketsManagement of all recruiting partners/agentsDeveloping the marketing strategy for the company in line with company objectivesCoordinating marketing campaigns with sales activitiesOverseeing the company's marketing budgetCreation and publication of all marketing materials in line with marketing plans Planning and implementing promotional campaignsManage and improve lead generation campaigns, measuring resultsResponsible for online and print marketing campaignsMonitor and report on the effectiveness of marketing communicationsManage and coordinate all marketing, advertising and promotional staff and activitiesResponsible for market research to determine market requirements for existing and future products
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Marketing ManagerAlbukhary International University (Aiu) May 2015 - Dec 2017Alor Setar, Kedah, MalaysiaManaging all marketing for the company and activities within the marketing departmentDeveloping the marketing strategy for the company in line with company objectivesCoordinating marketing campaigns with sales activitiesOverseeing the company's marketing budgetCreation and publication of all marketing materials in line with marketing plans Planning and implementing promotional campaignsManage and improve lead generation campaigns, measuring resultsOverall responsibility for brand management and corporate identity Responsible for online and print marketing campaignsMonitor and report on the effectiveness of marketing communicationsManage and coordinate all marketing, advertising and promotional staff and activitiesResponsible for market research to determine market requirements for existing and future productsAnalysis of customer research, current market conditions and competitor information
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International MarketingWestminster International College (London School Of Commerce) May 2014 - Apr 2015Subang Jaya, Selangor, MalaysiaResponsible for the recruitment of students and the sales and marketing of programmes offered Handling enquiries and counselling prospective students/parents Responsible to work effectively as a member of a team to achieve recruitment targetsProvide support to ensure effective development and implementation of all brand plans, promotional campaigns and marketing strategies in order to achieve the goals and objectives setPlan and execute marketing campaigns, promotions and activities in print, electronic and digital mediaParticipate and represent the University in marketing activities for the purpose of promoting the existing and new programmes offered. These activities include roadshows, exhibitions, school visits, seminars and workshops both locally and overseas. Plan and conduct market research to identify opportunities for the increase in student recruitment To plan and implement in bound campus events & promotions for the purpose of promoting the WICTo liaise with recruitment partners of the University to increase student recruitmentReport on recruitment activities; evaluate the effectiveness of those activities and suggest changes or new initiativesReport on recruitment strategies and plans for recruitment -
Marketing MangerEducation Malaysia Feb 2011 - Feb 2014Responsible for developing, implementing the marketing plans and budget, advertising, special events planning & execution, developing objectives & strategies for the Middle East, North Africa and South Asia Manage promotional activities in the region. Plan and monitor the advertising & promotions to ensure brand exposureMarket Research: To identify, evaluate and exploit market opportunities. Explore market trends. To oversee and manage corporate social media. Manage enquires from students interested in studying in Malaysia. (Walk-ins, email and phone) Student consultation: Aid potential students in their decisions on the choice of institutions and courses of studies in Malaysia Assist Students with University Applications and visa procedures (student pass) Attend and participate in almost all international education exhibitions in the region. Organizing solo exhibitions, seminars and road shows.Dealing and monitoring regional education agents, event organizers and other clients Interact and network relevant associations and trade organizations to develop contacts, programmes and potential business opportunitiesManage agents in 28 countries, handling promotion and recruitment. General office Management
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Assistant Marketing ManagerMalaysia Education Promotion Centre Jan 2008 - Jan 2011Assisting in promotional activities in the region. Market research for Middle East and North Africa & monitor market trends Assist in the development of marketing plan and budget, advertising, special events planning and execution Visit local schools and institutions and organize promotional activities. Aid with advertisements in print and electronic media. Attending to enquires from students interested in Malaysian education. Student consultation: Aid potential students in their decisions on the choice of institutions and courses of studies in Malaysia Assist Students with University Applications and visa procedures (student pass) Reply to enquiries via email from students in the Middle East and North African countries. Attend and participate in international education exhibitions in the region. Assist in organizing solo exhibitions, seminars and road shows. Dealing and monitoring regional education agents, event organizers and other clients Interact and network relevant associations and trade organizations to develop contacts, programmes and potential business opportunities General office administration
Nik H. Education Details
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Biochemistry -
Ridgemont High School, Ottawa
Frequently Asked Questions about Nik H.
What company does Nik H. work for?
Nik H. works for Myedu Consultancy
What is Nik H.'s role at the current company?
Nik H.'s current role is Founder of MyEdu Consultancy.
What schools did Nik H. attend?
Nik H. attended University Of Ottawa, Ridgemont High School, Ottawa.
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