Nik Witcombe's Location
Greater Sydney Area, Australia, Australia
Nik Witcombe's Contact Details
Nik Witcombe work email
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About Nik Witcombe
In my heart I’m a business and brand builder and I firmly believe the old cliché rings true: that you must leave a business in a better condition than when it’s handed to you.To achieve this I think there are three simple keys to success:1) Work with great teams and individuals, helping them achieve more than they had imagined and grow more than they realise.2) Set clear and focused strategy that all can understand and commit to.3) Deliver something to your clients or consumers different and better value than anybody else doesMy skill set includes: leadership, business and brand strategy development and execution, people development, innovation theory and practical application, branding, traditional and digital communication/engagement, product sourcing and small business strategy.
Nik Witcombe Work Experience Details
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Advisory Board MemberDivide By Zero May 2023 - PresentSydney, New South Wales, Au -
Advisory Board MemberTdmn Pty Ltd Jul 2022 - PresentParramatta, New South Wales, AuAbandoned shopping trolleys are a global problem, littering our streets, damaging the environment and creating a hazard in our communities. This is costing businesses and councils millions of dollars to manage.Our sMart Lock System™ secures trolleys together and unlocks them without use of coins or tokens. Each durable unit sends and receives information, and provides accurate trolley location data for speedy collection. -
Business Strategy ConsultantTotal Ability Mar 2021 - PresentArtarmon, New South Wales, AuTotal Ability is the exclusive distributor of Fadiel Italiana driving controls and vehicle access products for Australia and New Zealand.Our passion is to enable people with disability to safely achieve their Love to Drive! -
ChairpersonAtsa - Assistive Technology Suppliers Australia Nov 2018 - PresentSydney, Nsw, AuThe organisation's objectives are to pursue the following charitable purposes:1. Advance the public interest in the provision of AT, that contributes and supports the Australian society through funding and promotion of; AT research Education AT supply ‘Best practice’ Community accessible AT events2. To give our industry a voice that; Has a positive influence on Government policy through a representative, unified approach Educates Governments and other stakeholders about our industry Promotes a robust, competitive and commercially viable marketplace3. To improve the quality of equipment provision by; Supporting the ongoing training and education of allied health practitioners Promoting ethical business practices that safeguard the interests of the end user Participating in the development of appropriate and cost effective product standards4. To develop alliances with all industry stakeholders to; Drive continued improvement in outcomes for end users Minimise the total lifetime costs of equipment Ensure an open, fair and competitive market -
Advisory Board MemberA Glass Of Sep 2022 - Sep 2024Melbourne, AuA Glass of, is a start-up wine company that supports independent local winemakers and sommeliers🍷. We sell wine by the glass, well, TBH, it’s more than a glass but what’s an extra 50mL between friends. We use foil-lined pouches or 'mini goons' as our friends call them because they're better for preserving the quality of wine and they're more sustainable than glass or plastic bottles. Our pouches are pre-cycled, meaning they create less waste in the first place. They require less materials and energy to make than glass, cans or plastic bottles. -
AdvisorBlue Badge Insurance Feb 2022 - Nov 2022After 8 1/2 years as CEO of Blue Badge Insurance I have decided to step away and embrace a change of pace and consider some new challenges. I will continue to provided advisory services to Blue Badge as required and represent them at ATSA.It has been a fantastic journey helped my many wonderful people. I look forward to watching the business continue to grow into the future.
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CeoEpe Global Limited Sep 2008 - Jun 2022EPE Global is a consultancy business focused on brand development, innovation, product design and manufacturing. With over 25 years of experience in these areas give us the scope to work with you to help solve the business issues or opportunities you may be confronting. -
Chief Executive Officer And DirectorBlue Badge Insurance Australia Pty Ltd Oct 2013 - Feb 2022Blue Badge Insurance Australia PTY Ltd. (BBIA) is a speciality insurance provider dedicated to creating and delivering products tailored to the needs of people with disabilities and/or limited mobility.BBIA has been distributing specialised insurance for mobility scooters, wheelchairs, motor vehicles converted for a driver or passenger with a disability and any vehicle that regularly uses a disability parking permit.
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Chief Marketing OfficerBadger Holdings (Pty) Ltd Mar 2019 - Mar 2021George, Western Cape, Za -
Member Advisory BoardReal Time Minds Sep 2014 - Sep 2018
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Ceo Nsw/ActAustralian Institute Of Management Nsw & Act May 2013 - Jul 2013Following the departure of the previous CEO I was asked to step up and assist the AIM NSW/ACT business to undertake and complete the merger with the AIM QLD/NT business.The merger took place on the 1st of June 2013.
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General Manager Marketing, Membership, Open Programs And TelesalesAustralian Institute Of Management Nsw & Act Oct 2009 - Apr 2013I was responsible for managing the following business areas: Marketing, Digital, Membership, Events, Open Programs, as well Telesales for AIM NSW & ACT.Notable achievements include:The development of a completely updated brand re-positioning and creative refreshTransformation of the Open Programs business model to be digital rather than paper platform.Creation of Digital/Telesales Sales model that has been responsible for substantial growth of the Core Open Programs business.
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Marketing DirectorVirgin Money Nov 2006 - Sep 2008Glasgow, Scotland, GbResponsibilities• Reporting to the CEO the role had responsibility for Marketing Communications, Digital/IT, Customer Analytics, Public Relations and Customer Experience.• The Marketing/Digital team comprises 23 people across the 5 functions.Key Achievements• Develop full scale re-launch of Home Loan portfolio for launch in September 2007.• Substantially reduced the cost per settled home loan• Doubled Home Loan FUM in 12 months.• Developed product proposition and advertising campaign for Personal Loans for digital launch campaign in May 2008.• Managed the consumer and brand work streams of the business case for the launch of the Virgin brand into the Car Insurance market. -
Sales And Marketing DirectorMasterfoods Food Division 2004 - 2006Responsibilities• Reporting to the President of Masterfoods Food Division the role, at varying times, had responsibility for Marketing, Sales, Foodservice and the deployment of the Mars Marketing Competencies program. Key Achievements• Developed 3 year strategic plans for all core brands and for Foodservice division • Restructured, recruited and developed a high performance professional marketing team.• Developed and initiated Kan Tong and Dolmio re-positioning strategy• Created Masterfoods Mega Brand strategy, helping to grow the core Masterfoods brand business by 12% from 2003 to 2005• Successfully launched Masterfoods Finishing Sauce and Kan Tong Inspirations, delivering over $10m incremental sales• Oversaw re-structure of Sales team to reflect future trade issues and demands
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Managing DirectorDiageo Mar 2000 - Sep 2003London, GbResponsibilities• Reporting to the President of Venture Markets (Executive position), the market is a stand alone IMC (In Market Company).• Direct management of business unit, including Marketing, Sales, Finance, HR, IT and Operations (Manufacturing) with total headcount of 150.Key Achievements• Grew profit by 40% over 3 year period• Introduced and embedded Diageo Way of Working shifting it, from sales, to being a consumer led organisation.• Introduced new corporate culture to business blending international business practice with cultural sensitivities.• Recruited and developed new management team and performance ethic.• Secured export production contracts for Japan and Thailand• Established information based decision-making processes. -
Global Marketing Director- Easy To Drink BrandsDiageo Jan 1998 - Mar 2000London, GbA London based role with global responsibility for the Malibu and Cinzano brands. In addition, the role had responsibility for the creation of a new business unit to develop and implement a business strategy for RTD products globally. Lead the team that developed Diageo's Global Ready to Drink Strategy and created and launched Smirnoff Ice.
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Global New Brand Development DirectorUnited Distillers May 1996 - Dec 1997GbGlobal position based in London, responsible for the development of all product innovation for the United Distillers business Developed and conducted new product development products and projects in the USA (Boston/Miami/New York), UK, Ireland, Taiwan, Latin America and Thailand. -
Marketing Manager Bundaberg RumUnited Distillers Apr 1992 - Apr 1996GbMarketing Manager responsible for Bundaberg Rum, RTD and other "young adult" spirit brandsDeveloped original Bundy Bear campaign including Bear television campaign and merchandising programLaunched Dark and Stormy RTDLaunched first ever Bundaberg Black.
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Marketing ManagerPepsico 1989 - 1992Purchase, New York, Us -
Brand ManagerReckitt & Colman 1987 - 1989 -
Graduate TraineeUnilever Jan 1985 - Feb 1987Blackfriars, London, GbWorked at Streets Ice Cream in numerous roles includings sales and marketing positions
Nik Witcombe Skills
Strategy
Business Strategy
Brand Management
Marketing Strategy
Management
Marketing Communications
Customer Insight
New Business Development
Marketing
Leadership
Strategic Planning
Brand Development
Product Development
Product Innovation
Digital Marketing
People Development
Sales
Innovation Development
Program Management
Marketing Management
Online Marketing
Product Marketing
Team Leadership
Business Planning
Segmentation
Innovation
Public Relations
Digital Strategy
Email Marketing
E Commerce
Strategic Thinking
Lead Generation
Brand Architecture
Strategic Partnerships
Online Advertising
Business Development
Nik Witcombe Education Details
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Macquarie UniversityEconomics
Frequently Asked Questions about Nik Witcombe
What company does Nik Witcombe work for?
Nik Witcombe works for Divide By Zero
What is Nik Witcombe's role at the current company?
Nik Witcombe's current role is Business Builder and Strategist.
What is Nik Witcombe's email address?
Nik Witcombe's email address is ni****@****bal.com
What is Nik Witcombe's direct phone number?
Nik Witcombe's direct phone number is +614074*****
What schools did Nik Witcombe attend?
Nik Witcombe attended Macquarie University.
What are some of Nik Witcombe's interests?
Nik Witcombe has interest in Gym, Golf, Boxing, Tennis.
What skills is Nik Witcombe known for?
Nik Witcombe has skills like Strategy, Business Strategy, Brand Management, Marketing Strategy, Management, Marketing Communications, Customer Insight, New Business Development, Marketing, Leadership, Strategic Planning, Brand Development.
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