Veronika Obraztsova Email & Phone Number

Saint Petersburg Metropolitan Area

- Creation and development of design systems for several company products: website and mobile apps for an online store, social network, ECOM-admin panel and service for fashion designers.- Finding the most profitable solutions for business to improve user experience.- Conducting UX research: testing hypotheses, conducting in-depth interviews and usability testing.- Designing interfaces and creating micro-animations.- Creation of guidelines for a team of designers and frontend developers.- Presentation and defense of projects to stakeholders.- Design Review.- Metric tracking and analysis.

Санкт-Петербург, Россия

- Gathering information about the project and its audience- Researching the behavior of the target audience, designing user scenarios- Development of style, drawing up instructions for fonts, colors and sizes (UI Kit)- Development of interface concepts, design implementation- Creation of layouts and prototypes- Control over the implementation of interfaces by developers- Testing interfaces, their optimization and refinement- No-Code Web Design

Санкт-Петербург, Россия

- Conducting Custdev interviews with users.- Creation of a JTBD map.- Generating hypotheses for A/B testing.- Creation of prototypes of web interfaces and mobile versions of the product.- Design for loans, banners and social networks in Figma and Adobe Photoshop.- Control of interface support in 16 languages in Localize.- Website creation on Tilda: in addition to design in zero blocks, setting up animation and layout using html and css.

Санкт-Петербург, Россия

- Writing texts on a given topic.- Rewriting of texts.- Development of the logic for presenting material on the site.- Creation of a prototype and text content of landing pages.- Generating creative ideas for landing pages.

- Creation of a content strategy for a month and its coordination with the client.- Reworking existing content on the site.- Analysis of competitors, selection of a semantic core.- Creation of technical specifications for back and front developers, designers.- Creation and placement of unique articles.- Analysis and monitoring of data in Yandex.Metrica and Google Analytics.- Buying traffic.- Posting company news on social networks.- Placement of advertising articles on other media platforms.