Nicole Kaplan Email & Phone Number

Bangalore, Karnataka, In

Lead a global team of marketers, designers, event leads, and content creators to drive brand awareness and customer engagement, pipeline and growth·Conceive, propose and lead creative go-to-market initiatives to support a range of stakeholders and business lines/offerings (including cloud, cybersecurity, AI and sustainability). ·Accelerate Wipro’s thought leadership and awareness of social responsibility as key liaison to World Economic Forum (via executive representation, programming and partner/sponsor integration at Davos), designing CEO’s leadership forum and other leading industry gatherings consistently exceeding all goals YOY. ·Reimagine Wipro events to create impactful opportunities for conversation, meaningful follow up and trackable results. ·Oversee and continually enhance Wipro brand guidelines to keep work creative fresh, recognizable and memorable., including revamp of social design framework. · Spearheaded Partner Marketing revamp to drive greater creativity, results and accountability, including consolidation of multiple partner groups. Increased integration, operational and budget efficiencies as well as improved employee morale.

Bangalore, Karnataka, In

- Develop breakthrough go-to market approaches and creative for greater customer engagement and scale.- Spearheaded Partner Marketing to drive greater creativity, results and accountability, including consolidation of multiple partner groups (Google, Microsoft, AWS, ServiceNow, Dell, Cisco, Pure Storage, HPE and others). Results were increased integration, operational and budget efficiencies as well as improved employee morale. - Drove initiative to better garner and demonstrate ROI from events.

New York, New York, Us

Led multiple brands simultaneously with combined annual budgets over $50M to drive brand health and business growth.• Client relationship leader, successfully increasing customer engagement for American Express, Cigna, Facebook, General Motors, Google, Samsung, Verizon and ZTE among others.• Accelerated business performance no matter barriers or budgets by developing unique marketing programs, campaigns and content. Consistently recognized as a top performer globally, including 2020 down market.- Drove unprecedented results and awards through impactful, press and revenue-generating programs for American Express. Developed global B2B experiential strategy for multi-channel brand initiatives and product launches, resulting in record- breaking interest and NPS above goal. Conceived new audience segmentation approach based on customer vertical and life-cycle data generating increased leads, sign-ups (+20% YOY), retention (from attracting best prospects) and advocacy.- Helped launch General Motors ”All EV Future” integrated marketing campaign with GM leadership (marketing, PR, R&D, product, legal) sparking sales, press and higher share price.- Exceeded Google’s web registration, product adoption and sales enablement goals among small businesses via deep target assessment, thought leadership and educational programs. Led initiative with Susan G. Komen to grow awareness of and traffic to women-owned retail stores, winning client team Google Chairman’s award. Developed go-to-market plan for Think With Google to foster C-level interest and use.- Positively impacted perceptions of Boost with Facebook among small businesses, helping teach them how to maximize products, tools and resources available to them.- Increased Verizon sign-ups 17% YOY, revamping marketing strategy, revamping field sales team of 75+, reassessing sponsorships and partner integration.- Represented Momentum in press and on stage to discuss the evolution of experiential marketing.

Reported to CMO to lead marketing, brand and creative services, providing guidance to industry Board, individual magazines and internal colleagues/clients to promote the magazine medium (digital and print). Negotiated and managed all agency, media and partner contracts – both from a buyer and seller perspective. Managed a team of six professionals (marketers, designers, writers) and all outside agencies.- Supported industry revenue growth +$1B (+6.1%) and favorability of magazines by 30% via ground- breaking integrated print, digital and guerilla effort touting the value of magazine content and brands. Drove participation and created process for hundreds of member magazines to adapt and run ads, furthering reach and impact.- Led company re-brand initiative recognizing need to demonstrate relevance in growing digital media landscape, while not abandoning equity and trust in legacy brands. Work included new positioning, logo, and brand guidelines, all adopted by Board and Marketing Committee.- Conceived and produced first-ever virtual awards show (Kelly’s), to offset ad industry budget challenges, driving greater reach, engagement and articles. Additionally, developed and negotiated all partner sponsorships, leading to self-funding model that offset costs while growing revenue by 15%.- Translated complex research and secured top advertiser testimonials to enhance member sales efforts.

Digital Immersion Certificate, Digital Marketing

Certificate In Management Studies, Marketing

Education record