• Plan and execute a roundtables series for C-level executives and partnership-based networking events for operations leaders – creating forums for private discussions to share best practices, actionable insights, and innovative ideas around today’s pressing business issues.• Develop and execute content strategy, creating and sharing insights across a wide range of industries and distribution channels to engage our existing network and to cultivate new relationships. • Oversee Net Promoter Score and other customer insights programs, providing our management team with leading and lagging indicators of the firm’s performance from a client perspective, and synthesizing key themes and opportunities for improvements or cross/up-selling. • Plan and supervise the implementation of digital marketing initiatives (SEO, email marketing, social media campaigns), elevating the online presence of our firm. • Leading the implementation of a CRM across the enterprise to create a shared system for managing connections within and across our portfolio of companies. This required building processes to align sales and marketing operations and to optimize lead generation, lead management and customer relationship management. • Partner with company’s leadership to develop a unified brand strategy for the holding company.

• Spearheaded the development of Newark’s Strong Healthy Communities Initiative, a project for which Newark was awarded $15M in blended financing to participate in a national Initiative • Established and developed over 40 partnerships, bringing together key local and statewide stakeholders from the private, philanthropic, public and non-profit sectors towards this collaborative effort (focused on holistically improving individual and community well-being)• Led all aspects of the proposal development process (project management, information capture, communications, relationship management and partnership development) in delivering a winning response to a large, highly complex, large and national RFP• Managed pre-implementation and strategic planning activities, including preparation and tracking of budgets and work plans, as well as acting as primary liaison between funders and the core leadership team• Led multi-sector work groups to integrate health-related efforts throughout the city. Identified alignment and leveraged opportunities, in addition to tailoring innovative national solutions and evidence-based approaches to enhance these programs

• Spearheaded business development efforts into over the counter drug and consumer packaged goods markets, leading sales in a new market segment for Health Monitor• Developed metrics for marketing programs, quantifying ROI on innovative marketing strategies• Designed, marketed and sold custom patient-education programs for new clients including Nestle and General Mills. • Targeted specific audiences through ad-supported media campaigns in physician offices, at home and online

• Planned, initiated and managed business relationships for multimillion dollar custom programs with clients such as Amgen, AstraZeneca, Roche, Eli Lilly, Abbott and the New York Giants• Led weekly meetings for team of senior editors, art directors and production directors to collect status, assign responsibilities, resolve daily issues, and relay feedback from executives, key opinion leaders, clients and association partners• Created and implemented workflow processes within and between departments to maximize productivity, enhance teamwork and shorten overall project lifecycle• Developed and managed relationships with key opinion leaders, national medical associations and nonprofits who contributed as expert reviewers, advisors and collaborative partners in custom publications

•Supported a busy team of physicians, physician’s assistants, and nurse practitioners. •Guided patients through visits and provided after-visit assistance communicating lab results, medication information, assisted with insurance, and specialty appointments; conducted and recorded results of office laboratory tests (including EKGs, vision screening)