It’s a holding company for micro startups and IT experiments. Key Responsibilities- Assisted in the development lifecycle, integrating a continual loop of feedback, development, testing, and refinement based on user responses.- Performed audience research, conducted user interviews, collected feedback, and enhanced the user experience based on the gathered insights.- Actively involved in raising funds through startup accelerators and angel investments.During my tenure, we have launched 6 startups followed by successful exits. Out of the startups, the AI-based platform emerged as the most successful. The MVP was developed within 3 weeks, leading to a product release in 1.5 months. We attracted over 13,000 users in 4 months, peaking at 718 daily active users (DAUs) with an average of 53 DAUs. After the successful launch, our stake was sold for $43k.

OneReach.ai, a leading conversational AI platform, is trusted by Deloitte, athenahealth, PepsiCo, Lebara, and McGraw Hill, among others. It has been recognized as a leader in the Gartner Magic Quadrant for Enterprise Conversational AI Platforms for 2022 and 2023. Key Responsibilities Product Marketing/General Marketing:- Managed the primary completion of RFI questionnaires and preparation of analytical submissions including Gartner Magic Quadrant, IDC, Forrester, Everest Group, and others.- Led the company's awards program, and coordinated key activities.- Conducted initial event research and pitched potential events to the team.- Crafted key messages and tailored narratives for specific audiences, emphasizing product positioning and value proposition.- Regularly reviewed competitor products alongside analytical reports to refine positioning and messaging strategies.- Developed marketing materials such as product guides, sales presentations, case studies, and website content. Website Development and Management:- Led the development and maintenance of the OneReach and LMS websites.- Coordinate with IT and design teams to ensure website architecture and design align with organizational goals and user experience best practices.- Oversaw the implementation of new features and functionalities on both websites.- Manage website content updates, ensuring accuracy, relevance, and alignment with brand messaging.- Ensure website compatibility across different browsers and devices.- Regularly analyze website performance metrics, identifying areas for improvement.At OneReach AI, I gained extensive experience in promoting B2B products in a highly competitive environment. Amidst the growing focus on artificial intelligence and rapidly changing market trends, my team and I quickly adapted and successfully navigated the challenges, ensuring the company made significant strides in the process.

This company specializes in developing software solutions for startups and SMEs. Key Responsibilities- Spearheaded promotional strategies for the company services, directed by the CMO and CEO. - Oversaw the end-to-end development of a new website, including rebranding and QA. Orchestrated the creation of new pages and oversaw blog content.- Developed a content strategy and ensured its successful implementation to increase brand awareness and engage the audience.- Managed an internal and external team of up to six members. Responsible for sourcing contractors and finalizing contractual agreements.- Promoted the company's services on B2B platforms such as Clutch and boosted the founder's online presence on Medium, Quora, and LinkedIn.- Conducted client interviews to generate case studies and presentations, contributing to its market credibility.- Conducted thorough analysis of competitors' services, created battle cards, and researched the ideal buyer's profile.Leveraging the company's five-year Founders Institute partnership and experience in launching over 100 startups, I've gained deep insight into startup operations and success strategies. My tenure here also enhanced my knowledge of B2B software marketing strategies.

Drawing on its e-commerce expertise, the company launched an educational subsidiary. I assisted the Marketing Director in creating and promoting educational programs focused on e-commerce, business, and finance.Key Responsibilities:- Developed and distributed content for social media and the website following strategic objectives and KPIs. - Defined Buyer Persona and Ideal Customer Profile through market and competitor analysis.- Prepared various training resources such as presentations, white papers, and e-books.- Created promotional materials and ads for social media.- Developed webinar content and delivered sessions effectively, increasing customer engagement.- Drawing up analytical reports assessing various performance indicators of websites and social networks.Guided by experienced sales and marketing mentors, I refined my skills.

The agency focuses on Social Media Marketing and Paid Advertising. As an intern, I supported project managers and learned the practical aspects of digital marketing management.Key Responsibilities- Wrote diverse social media content following the strategy.- Assisted in producing photo and video content from inception to execution, encompassing reference selection, model collaboration, on-site coordination, and team management.- Spearheaded client meetings to determine project needs and professional requirements and identify the correct course of action.- Identified suitable influencers on various platforms for potential collaborations and partnerships with agency clients. - Assisted in organizing and executing online and offline events.- Managed client’s account activity; monitored and responded to new comments and posts to improve audience interactivity.At FPR, I collaborated with major brands and high-profile bloggers, gaining broader exposure in areas like content creation, social media management, and multimedia production. I served diverse sectors including international clothing brands, premium optical stores, medical centers, beauty salons, plastic surgery centers, and the HoReCa sector.