- Led the development of new B2B data products to enable advertisers and brands to utilize retail purchase data for targeting and measurement of marketing campaigns. - Built product strategy and roadmap to align with company strategy and goals, collaborating with multiple stakeholders. - Performed cohort analysis of Quotient audience dataset to inform decision to renew data partnership.- Developed and released an e-commerce audience product based on e-comm purchase data.- Led the development of technology infrastructure (Snowflake, AWS Virtual Private Cloud) to support data product workflows.- Implemented data quality practices that led to an increase of 25% of monetizable audience data. - Implemented data cost controls that led to savings of $500k in 2020. - Work cross-functionally in order to support overall growth and success of partnerships. - Led key product partnerships: Nielsen, LiveRamp, Epsilon, Experian.- Created a quarterly data dictionary for all audience products. Featured audiences, counts, methodology and permitted use cases.- Implemented data quality dashboard for real time reporting & alerting of data quality issues. - Led contract negotiations with data providers: Experian, LiveRamp, V12.

- Led the development of B2B media products to enable advertisers and brands to reach consumers and reach overall marketing objectives.- Released ecommerce / shoppable ad product that drove incremental $15MM YoY spend in 2018.- Led the syndication/release of audience data products across data marketplaces: LiveRamp data marketplace, Adobe marketplace, Neustar data marketplace. - Led the development of Valassis media buying platform w/ team of 8 engineers and data scientists. - Released KPI-aware bidding technology that maximized margin of ad campaigns based on KPIs: View-ability, CTR, Impression delivery.- Released the next-gen CTV solution – an innovative solution allowing brands to engage the modern streaming TV audience by interests, in-market signals, and location.