I have extensive work experience in corporate communications consulting including Social Media and Digital PR. In a career spanning over 18 years I have been presented opportunities to work in diverse industries and verticals, leading managerial, technical and creative teams. I am an avid learner, possessing necessary research and analytical aptitude, as well as organizational and communication skills necessary to meet deadlines and work efficiently. Passionate and self-motivated, I am always eager to explore new methods, tools, and techniques that can help the organization reach its goals.During my time at Mind Matters (own firm) I was able to acquire a wide range of practical experience making me a more capable professional. I have honed my skills in many areas which can be of immense value to any organization I join. I am confident that the knowledge and expertise acquired here can be an immense asset in any future opportunities I pursue.Profile Information• Leading and managing relationships with Fortune 100 and 500 companies including top global and Indian MNCs along with start-ups• Developing and implementing communication plans that include researching and analyzing the organization's communication needs, goals, and target audiences, and then creating a plan to effectively communicate with those audiences• Advising on messaging and branding to develop consistent messaging and branding that aligns with their overall goals and objectives• Identifying and analyzing stakeholders for their communication needs and preferences• Recommend the most appropriate communication channels and tactics to reach the target audience, such as social media, email campaigns, or media outreach• Identify potential communication risks and develop strategies to mitigate • Measuring and evaluating the effectiveness of communication by tracking and measuring the success of communication efforts and making recommendations for improvements• Work closely with senior management and other stakeholders to provide guidance and advice on communication-related matters• Provide training and coaching for employees to communicate effectively with internal and external stakeholders• Create and maintain a crisis communication plan to handle negative events and mitigate the impact on the company's reputation• Stay up-to-date with the latest communication trends and tools and recommend new ways to improve the organization's communication efforts• Invited as guest faculty, Fergusson College, Department of Media & Communication (Subject - Writing for Media and Translation)