• Manage organization’s four social media channels; develop copy and graphics tailored to each channel and track and measure implemented campaigns• Facilitated the successful launch of the CTDHP Instagram account along with the relaunch of organization’s LinkedIn page; resulted in a 65% increase in company’s social media followers from the previous year• Conduct A/B tests for social media ad campaigns; analyze campaign metrics to help inform outreach strategies for different… Show more • Manage organization’s four social media channels; develop copy and graphics tailored to each channel and track and measure implemented campaigns• Facilitated the successful launch of the CTDHP Instagram account along with the relaunch of organization’s LinkedIn page; resulted in a 65% increase in company’s social media followers from the previous year• Conduct A/B tests for social media ad campaigns; analyze campaign metrics to help inform outreach strategies for different segments of the HUSKY Health member population• Compile monthly reports tracking social media, website, and member e-newsletter performance in order to help inform communications strategy• Collaborate with the Communications Manager to conduct content audits of website articles to improve readability and accessibility; rewrite and update articles as needed and create alt tags for images• Design and write copy for print collateral including brochures, flyers, and posters to support organization's outreach and member education efforts• Research and write content for web articles and member e-newsletter; source images that reflect brand standards of diversity and inclusion Show less

• Manage organization’s four social media channels; develop copy and graphics tailored to each channel and track and measure implemented campaigns• Facilitated the successful launch of the CTDHP Instagram account along with the relaunch of organization’s LinkedIn page; resulted in a 65% increase in company’s social media followers from the previous year• Conduct A/B tests for social media ad campaigns; analyze campaign metrics to help inform outreach strategies for different… Show more • Manage organization’s four social media channels; develop copy and graphics tailored to each channel and track and measure implemented campaigns• Facilitated the successful launch of the CTDHP Instagram account along with the relaunch of organization’s LinkedIn page; resulted in a 65% increase in company’s social media followers from the previous year• Conduct A/B tests for social media ad campaigns; analyze campaign metrics to help inform outreach strategies for different segments of the HUSKY Health member population• Compile monthly reports tracking social media, website, and member e-newsletter performance in order to help inform communications strategy• Collaborate with the Communications Manager to conduct content audits of website articles to improve readability and accessibility; rewrite and update articles as needed and create alt tags for images• Design and write copy for print collateral including brochures, flyers, and posters to support organization's outreach and member education efforts• Research and write content for web articles and member e-newsletter; source images that reflect brand standards of diversity and inclusion Show less

• Improved the quality of information shared on social media platforms by researching and evaluating the accuracy of content posted by users; assigned each post to an accuracy category and concisely documented findings for client • Consistently exceeded productivity goals, evaluating over 60 pieces of content daily

• Spearheaded audits of the SLJ Google Analytics account and website; developed a comprehensive stakeholder engagement strategy in alignment with organization’s Strategic Plan• Engineered and designed digital impact map outlining organizational goals and their relationship to SLJ’s digital objectives • Developed custom reports reflective of SLJ’s digital goals that granted team access to deeper insights on 4 key metrics• Collaborated with web developer on implementing Google… Show more • Spearheaded audits of the SLJ Google Analytics account and website; developed a comprehensive stakeholder engagement strategy in alignment with organization’s Strategic Plan• Engineered and designed digital impact map outlining organizational goals and their relationship to SLJ’s digital objectives • Developed custom reports reflective of SLJ’s digital goals that granted team access to deeper insights on 4 key metrics• Collaborated with web developer on implementing Google Analytics Events tracking for key UI elements on the SLJ homepage Show less

• Instructed adult students using educational software and websites; helped them master key computer skills such as typing in and using Microsoft Word• Supported tutors by troubleshooting computer and software problems students encountered in the lab

• Planned and wrote 12+ engaging, SEO-optimized articles for major publications including Torque, WP Warfare, and Blogging Wizard• Actively promoted and shared client content on personal social media channels including Twitter and Facebook to support client marketing efforts • Conducted keyword research on B2B topics; created monthly blog content for the Cultivated Copy blog

• Guided the Market Prep process by creating selling reports for over 70 brands in preparation of seasonal vendor market appointments; compiled recaps identifying top performers by subclass, color, and price point• Developed quarterly divisional and vendor sales recaps for planning team to prep for Spring 2016 Style Out• Onboarded two new team members by training them on the Market Prep process• Partnered with Marketing Liaison and Flagship Store to secure samples for website… Show more • Guided the Market Prep process by creating selling reports for over 70 brands in preparation of seasonal vendor market appointments; compiled recaps identifying top performers by subclass, color, and price point• Developed quarterly divisional and vendor sales recaps for planning team to prep for Spring 2016 Style Out• Onboarded two new team members by training them on the Market Prep process• Partnered with Marketing Liaison and Flagship Store to secure samples for website product shoots• Created purchase orders for Spring 2016 Assortment Show less

• Analyzed selling reports; determined show productivity and best and worst performers and reported findings to Associate Buyer• Collaborated with buying team to execute competitive shops; conducted field research at competitor locations to benchmark products in market, identify trends, and form a point of differentiation strategy • Partnered with Merchandise Trainee to evaluate excess and obsolete warehouse inventory • Created purchase orders using IBM system for Holiday 2015… Show more • Analyzed selling reports; determined show productivity and best and worst performers and reported findings to Associate Buyer• Collaborated with buying team to execute competitive shops; conducted field research at competitor locations to benchmark products in market, identify trends, and form a point of differentiation strategy • Partnered with Merchandise Trainee to evaluate excess and obsolete warehouse inventory • Created purchase orders using IBM system for Holiday 2015 Assortment; updated On Order Excel spreadsheet with anticipated delivery dates, PO numbers, order quantities, and billed costs• Performed diligent vendor follow-up to ensure all new products were on track to meet company’s QA standards• Cataloged new items in IBM to successfully track items throughout the product life-cycle Show less

• Projected selling rates of top-selling items to manage inventory and execute purchasing decisions• Counseled vendors on effective restocking strategies in order to maximize revenue; led to a 9% sales increase for Cyber Monday • Priced and customized short descriptions for new merchandise in preparation of a successful launch on the QVC website; ensured key attributes were utilized in short descriptions to produce high Google rankings• Evaluated customer reviews for the… Show more • Projected selling rates of top-selling items to manage inventory and execute purchasing decisions• Counseled vendors on effective restocking strategies in order to maximize revenue; led to a 9% sales increase for Cyber Monday • Priced and customized short descriptions for new merchandise in preparation of a successful launch on the QVC website; ensured key attributes were utilized in short descriptions to produce high Google rankings• Evaluated customer reviews for the Tablets category; identified low performers and presented key insights to buying team• Reviewed product images received from vendors to ensure all photos met brand standards Show less