Responsible for the overall revenue, gross margin and market share.Qualifying and managing opportunities, developing product penetration strategies, building proposals/value creation, delivery presentations, negotiating and closingAble to understand the market potential and cover the market for the business.Trained partner and his teams helped them understand the solution to effectively market and sell.Developed differentiated go-to-market solutions & executed demand generation activities to increase sales through partners.Planned and implemented marketing initiatives to facilitate high market share through channel partners.Adhered to defined sales processes and maintain/grow funnel as per organizational growth plans.Biweekly review with the partners on the pipeline generation and progression.Responsible in positioning , value selling through channel partners to genarate substantial business.

Experience in Business Development, Client Relationship Management Sales & Distribution, Vendor Management, Solution Selling, Account Management, Channel Management, Project Execution.Highly successful in building relationships with upper-level decision makers and business partners.Dept in tapping potential accounts, analyzing their requirements, rendering technical guidance to the clients and negotiating(commercially) for the orders.Fulfill the requirement of the partners by understanding their needs.Responsible for achieving revenue targets.Building maintaining strong relationship with partners.Implementing strategies for acquiring business from clients and effectively using the potential of existing customers.Giving presentations and demonstrations to the prospective partners & Techno-commercial functions for securing projects.Conducting competitor analysis by keeping abreast of market trends & achieving market share metrics.

.Managing Aten's KVM Switch, Professional Av Solution business, TP-Link's SMB Business, Optoma Projector's business and Samsung Tablets business across Delhi and NCR region.. Developing and appointing channel partners to insure product's market penetration.. Conducting detailed market study to analyze the latest market trends doing competitor analysis in order to provide valuable inputs to stakeholders in order to gain competitive edge.. Onboarding new VAR, LAR's with us, which in turn increase business volume for the organization.. Generating pipeline and forecasting business volume monthly and quarterly basis, which in turns help stakeholders to strategize future campaign.. Organizing roundtable meeting with vendor and partners in order to understand market sentiment and building relationships to ensure smooth running of business.

.Managing LG's large format display and Samsung, Tyco, CBC GANZ CCTV business across Delhi and NCR region through channel sales.• Developing the Product Strategy, market development and positioning product in the market.• Managing product margins.• Organizing and driving demand generation activities through internal team & third party agencies.• Conducting training sessions for partners, maintaining good business relation with Existing and new Partners.• Maintaining good partner and vendor relationship and responsible for smooth running of business.