Head Of House/Mothership/Cleaner/Kitchen/Schooling
Tailors Inc
Enfield, England, United Kingdom
Due to UNPRECEDENTED circumstances, I decided to become a full-time stay at home dad. Main duties include:- Customer Insight - understanding what twin 3 years olds and older brother require to eat- Segmentation - keeping peas away from fish fingers and beans - Targeting - ensuring peas are eaten- Positioning - giving reasons why peas should be eaten- Strategy - setting BHAGs and knowing which battles to fight (ok don’t eat the peas!)- Pricing - ensuring my service is priced competitively helping all stakeholders achieve monthly budget targets- Product - ensuring all touchpoint of my service from breakfast, laundry, cleaning, delivery and collection from school, lunch and dinner are delivered with a high NPS.- Distribution - using the correct balance of tactics (homework, TV, books, outdoor) to maintain high NPS scores- Branding - keep brand equity among neighbours and fellow parents.Key Achievements (current)- NPS of +70- Navigating Google Classroom- National License A & B (Gran Turismo 6)- Sub-12% BF- Marketing Week Mini MBA in Marketing - pass- Primary school Parent Governor - St John's Ambulance covid vaccination volunteer - Maintenance of sanity, marriage and dry sense of humour