- Brand Establishment: creating the brand 2L valves for both domestic and international market.- Quality Certifications: setting up procedures and QMS for various certifications like ISO 9001:2008, API Firesafe 607, IBR and working on the prestigious API Q1 QMS implementation for entry into the Oil & Gas sector.- Project Execution: Complete project planning, execution and customer handling to ensure On-time delivery for projects (handled single projects worth up to 8 million INR ) - New Product Development: Identification of new product lines, planning and execution for development activities and building GTM(go-to-market) strategies.- Continuous improvement: Support continuous improvement activities and best practices across the team members to achieve better efficiency.- Monitor Growth: monitoring growth rate every quarter and ensure achievement of yearly turnover targets.

* Volume and value target achievement* Target setting for TSR & CSR and ensuring achievement* Channel Expansion and Business development* Expense control

o Manage the brand successfully among the existing channel partners and develop new business partners in untapped markets. o Handling sales / marketing operations, thereby achieving increased retail business for the products.o Developing strategies to build meaningful user and business relationships through engagement activities to drive first-time use and consecutively build loyalty.o Conducting detailed market study to analyze the latest market trends and tracking competitor activities and providing valuable inputs for fine tuning the selling process.o Managing IFB Point (exclusive IFB Appliances store) and improve brand awareness through BTL activities including tele-marketing, promotions, in- shop and shop-front activities, display units and flyers.o Managing CSR (Counter Sales Representatives) including training sales personnel to increase retail sales.o Responsible for planning & achieving monthly/ yearly targets.

Initiating contact with target customers in an assigned territory & business development.Objectives :1. To increase awareness about the company’s service and value addition among the target group in the particular assigned territory.2. To broaden the customer base of the company. Identify the decision makers in the target group and update the information on the company's CRM database.3. Organise a FSSAI seminar, the focus was to create awareness.