Led successful BTL marketing campaigns with a focus on lead generation and customer acquisition.Developed and implemented marketing plans, resulting in outstanding performance metrics, including CPA, CPL, revenue, and ROI.Managed and trained a team of agencies, interns, and on ground members to ensure seamless delivery of leads.Worked closely with field marketers to execute marketing plans and consistently met or exceeded revenue goals.Monitored lead flow to ensure timely follow-up by sales channels and maintained a focus on customer-oriented campaigns.

• Planning of Marketing Activations for BMW & BMW Motorrad for the location of Chhattisgarh, Madhya Pradesh, Nagpur, and Odisha.• Implementation of the marketing plan of all ATL & BTL activities. In sync with quarterly marketing plans & budgets.• Create and implement all digital marketing campaigns through an agency based on the demographics of the assigned territory.• Controlling and managing data on BMW DBMS for BMW cars and bikes. • Facilitate preview and launch of the new vehicles.• Head CRM for Pre Sales customer lead journey and Post Sales customer retention and Setting up of team reporting and SOP's ending up with lead generation and customer compliance. • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives• Ideation and development of all brand collaterals and sales support items (corporate brochures, leaflets, flyers, audiovisuals, etc.)• Store design support, assessment of creative product displays, visual merchandising, and in-shop/ out shop branding.• Vendor/ Agency management, (printers, suppliers, photographers, website agencies, etc.)• Setting up the marketing environment in line with organizational objectives.• Generated increase in walk-ins & conversion rate through market-specific promotional solutions.• Marketing Alliances with other premium brands.

Plans and Execute social media campaigns• Prepare quarterly calendar of all expos and events in each zone with help of RM and ASM.• Finalizing month wise roll out plan for brand messaging and product placement in the market simultaneously as a part of PR activity.• Finalize and execute major exhibitions as per zone according to events’ calendar.• Supports the Service team with timely provision of required data, equipment, marketing collateral, etc.• Handling and facilitation of Dealership Audit and compliances• CRM – heading and terminating user complaints generated through Social Media handles.• Tracks entire eco-system information & proactively create reports to be disseminated to various stakeholders.• Collaborates with field team to track various sales pitches by competitive brands.• Conducts mystery shopper / audits at dealerships & prepare MIS summarizing report.

•Plan & Execute digital marketing campaigns for Jaguar Land Rover, Duacti and Maserati•Design Creatives for all Brands under Amp umbrella.(Jaguar Land Rover, Duacti and Maserati)•Planning & execution of the marketing calendar of all ATL & BTL activities according to marketing plans.•Media Planning and communication with selection of right media mix in sync with business and effective utilization of various mode of communication to ensure maximum reach.•Planning and execution of brand building campaigns in indulge with sales teams.•Idealization and development of all brand collateral's and sales support items (corporate brochures, leaflets, fliers, audio visuals etc)•Vendor management (printers, suppliers, photographers, website agencies etc.)•Setting up of the marketing environment in line with organizational objectives.•Generated increase in walk-ins & conversion rate through market specific promotional solutions.•New product campaign development.•Marketing Alliances &Agency coordination.

Being an executive marketing at Audi Gurgaon, primarily taking care of Branding & Advertisement (off page and on page) to build brand awareness, increase foot fall, protecting brand equity, facilitating ATL and BTL activities at ground level, generating sales lead, Accessories Stock management and merchandising. Along with this maintaining Audi Approved Plus website,including third party portals,Facebook posting & surveillance, increasing visibility over search engine and maintaining corporate relation with agencies.