startups.epam.comdemand generation, product-marketing, marketing&sales funnel, sales automation, brand

Product-Marketing, Growth, Marketing Automation, SEO, Content

Special Projects @EPAM, a global provider of software engineering and IT consulting services.

- Redefined the Marketing & Sales Department, along with the new marketing strategy for Soft FX business objectives, which included designing new client attraction channels, creating a data-driven approach for sales and marketing activities and a complete renovation of Soft-FX brand positioning.- Led the hiring process for the marketing department, successfully built and managed a highly efficient team of marketing professionals, including two copywriters, a designer, an SEO professional, and a software developer, and coordinated numerous external contractors to produce marketing assets.- Established inbound marketing strategy for Soft FX products, including constructing a new website that provided lead generation by attracting organic traffic to educational blog pages and created Soft FX brand recognition.- Initiated and integrated Marketing Automation technology (Marketing & Sales + Customer Support) into Soft-FX operations. Established solid professional partnerships with technology and system integration partners.

- Created a new product “HES Core”, which was successfully raised company’s brand awareness and sales activities. - Successfully developed partnership strategy (from scratch). Partnership Development & Pre-Sales Activities. - Initiated and successfully implemented: New CRM and Sales Processes, Account Intelligence, Lead Scoring, Marketing Automation processes, Sales & Marketing Analysis, Data-Driven approach in Sales & Marketing departments. - Performed a continuous independent business assessment tending to find the company’s problems and areas for improvement, managed Competitive Intelligence & Market Overview.- Created and conducted Sales and Marketing Performance Analysis and Presentations (for company’s board of directors): marketing reports, partnership updates, business strategy proposals, forecasts & results, hypothesis for improvement.

- Sales Manager with GiniMachine startup. Consultant for AI Scoring solutions.- Conducted personal presentation and platform demonstrations, captured initial requirements, provided consultations on HES’s FinTech solutions and products, negotiated contracts, and ran project accounting. - Created sales proposals for the final negotiations with clients.- Generated new leads and moved them to the pilot project stages.

Consultant for EPAM ACM CC (Application Cloud Management & DevOps Competency Center), supporting Sales Managers, Account Managers, Pre-sales teams with technological support, as well as providing help on understanding what the customer wants to support their solution.

- Engaged in IT Business Analysis, started from learning the Agile Methodology and other foundation concepts of BA.- Constructed functional and non-functional requirements with Use-case diagrams, User Stories. Object-Oriented Design, UML Diagrams (Sequence Diagrams, Activity Diagrams, Object Diagrams, etc.) and ER-modelling.

- Engaged in Continuous Integration (Jenkins) concepts, Software versioning, and Revision control systems (Subversion, Git).- Developed skills in Build automation tools (Apache Maven, Ant, Gradle). Went through J-unit testing with Java web application structure.