I'm the go-to creative genius on the small but mighty Marketing Team at Oxygen Activeplay, also home to the awesome RedKangaroo and Boost Trampoline park brands. As the solo multimedia designer, I sprinkle a bit of magic on everything Oxygen does, from crafting eye-catching visuals and writing snappy copy to bringing the brand to life across all sorts of media.Here's a taste of what I whip up:Print Perfection: Posters, flyers, wayfinding signs and branded merch that catch eyes and promote BIG-TIME FUN!.Digital Dazzle: Animations, video content, and graphics for our website, email campaigns and social media channels that keep audiences engaged and excited.Outreach Awesomeness: OOH materials and outreach pieces that spread the word and draw in the crowds.Basically, if it needs a creative touch, I'm on it, ensuring everything looks fantastic and communicates Oxygen's mantra of promoting Active play and having BIG-TIME FUN in their parks.

Taking on various markting campaigns and projects across brand, print and digital

For nearly 6 amazing years at Tes, a global powerhouse in education software and services, I led the creative charge as they transformed from a recruitment, training, and news hub to a cutting-edge SaaS provider. I was at the helm of the brand evolution, steering Tes through this exciting journey.I captained a talented crew of 4 designers and 2 copywriters within the marketing team. Together, we tackled the entire creative process—from brainstorming brilliant ideas to delivering top-notch creative outputs. We made magic happen across both B2B and B2C channels, showcasing Tes' products and services through:Digital Delight: Engaging websites, dynamic emails, and captivating videos.Event Excellence: Eye-catching event materials and POS displays.Collateral Creativity: Various marketing materials that turned heads and drove action.As the overseer of all their creative endeavors, I ensured everything produced was nothing short of spectacular, resonating with their audiences and driving the brand forward.

Leading the graphic comms team within the Formats and Design department at Sainsbury’s, I took charge of the entire creative process—from design and development to management and delivery. My mission? To ensure top-notch in-store communications, POS materials, and wayfinding signage that make shopping a breeze for customers and colleagues alike.Here's a snapshot of my role:Creative Command: Overseeing the design process to craft clear, effective communications that enhance the in-store experience.Team Synergy: Leading a talented team to produce outstanding in-store visuals and signage.Collaboration Central: Working closely with design agencies, printers, and equipment developers to guarantee our assets are accurate, top-quality, and budget-friendly.In short, I made sure that every piece of communication my team produced for Sainsbury’s stores was spot-on, helping everyone find their way and live their best shopping experience.

Leading the creative charge for the Tu Clothing website launch in July 2015 and beyond, I crafted captivating content through bespoke, fully responsive landing pages, wireframes and prototypes, all designed to maximise customer engagement with the brand.Here’s a glimpse of my role:Design Dynamo: Created stunning visuals and handled HTML/CSS front-end coding to bring Tu's digital presence to life.Customer Whisperer: Conducted customer research and refined copy for SEO to ensure Tu's content hit the mark.Art Director Extraordinaire: Directed photography to capture the essence of Tu Clothing.Collaboration Pro: Worked seamlessly with Marketing, Merchandising, Trading, Senior Managers, and Directors, as well as external creative agencies and brands like Admiral, Disney and Playtex to ensure a unified message across Tu's online estate.I also kept Tu Clothing ahead of market trends by:Visual Virtuoso: Editing imagery and designing promotional, animated banners.Trend Tracker: Conducting competitor research to keep us a step ahead.Brand Builder: Ensuring our digital footprint engaged and inspired customers, cementing Tu’s fashion credentials on a national stage.In essence, I made sure Tu Clothing’s digital presence was not only cohesive and compelling but also always ahead of the curve.

In my first managerial role, I had the pleasure of overseeing a junior designer and marketing exec, all while crafting diverse marketing collateral for a leading technology in education reseller. I played a key role in shaping and evolving Academia's brand to stay ahead of industry trends.Here’s a snapshot of my creative journey:Creative Captain: Developed eye-catching marketing materials across digital and print, from websites and emails to newsletters, infographics, events and POS.Brand Builder: Created guidelines documents and nurtured the Academia brand to ensure it stayed fresh and relevant.Industry Collaborator: Worked with tech giants like Apple, Microsoft, Adobe, HP, and Dell to promote their cutting-edge products to schools, colleges and universities across the UK.In a nutshell, I juggled creativity and leadership to keep Academia's marketing vibrant and impactful, driving engagement and innovation in the education sector.

During my time at the tech distributor CU (now Exertis Unlimited), I expanded my commercial savvy and honed my HTML/CSS front-end development skills. I worked on everything print and digital from marketing emails and their website to product brochures and adverts for national publications, diving headfirst into the world of e-commerce and collaborating with some fantastic tech brands.Here’s what I got up to:Tech Tinkerer: Created dynamic marketing materials, including event collateral, POS, flyers, catalogues and digital comms for top-tier brands like Apple, Microsoft, Adobe, Sonos, HP, Samsung and even The Gadget Show.Web Whiz: Built and optimised marketing emails and website content, boosting engagement and functionality.E-Commerce Explorer: Gained valuable experience in the e-commerce space, enhancing my understanding of digital marketing and sales strategies.In essence, I balanced creativity and technical prowess to produce standout marketing content, driving brand success and innovation in the tech world.

Kingswood Steele, a bustling print company in Old Street, was my first professional home when I moved to London permanently. They gave me the chance to flex my creative muscles and design a wide range of printed materials, from stationery and annual reports to brochures, flyers, POS, banners and event stands.Here’s what I got to create and learn:Creative Craftsman: Designed for a diverse array of industries including fashion, finance, luxury goods, music and media.Industry Collaborator: Worked on projects for big names like Longines, Barclays, BNY Mellon, Brown Hart Gardens, EMBL, UBS, as well as pubs, theatres, musicians and event companies.Print Pro: Mastered the use of digital presses and VersaCamm large format printers and deepened my knowledge of various print processes and finishing techniques.In essence, I played a pivotal role in Kingswood Steele’s design studio, bringing ideas to life across multiple sectors and honing my skills in the art and science of print.

From 2003, Post-Middlesex University I started my career as a freelance designer, sending projects from my clients to Express Printing in Bognor Regis on a regular basis. In January 2006, they invited me to join their design studio full-time.Here's a taste of what I got up to:Print Pro: Gained comprehensive knowledge of litho and large format print processes, mastering the craft from the inside out.Creative Explorer: Expanded my skills in branding, packaging, front-end web development and print finishing, while creating standout artwork and marketing materials.Client Collaborator: Worked with big names like Bourne Leisure, STA Travel, Rail Europe, Butlins, Haven, Warner Leisure Hotels, Premier Inn and Club Med. I also designed for boutique shops, nightclubs, and restaurants.In essence, I played a pivotal role in the design studio, blending creativity and technical expertise to deliver exceptional results and setting the stage for my future in design.