Nik Harta Email and Phone Number
Nik Harta work email
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Nik Harta personal email
I deliver research & insight using a creative and consultative approach to support PR and Marketing Communications. My role is to make life easier for clients and for them to think of me as an extension of their team, delivering as much or as little as they require, from brainstorming ideas through to analysis and strategic recommendations. With over 25 years experience and knowledge gained from both client-side and agency, I appreciate my client's aims and objectives. I believe my understanding of brands, marketing, market research and social media helps deliver maximum results, cost effectively.Award winning campaigns demonstrate what can be achieved if you're prepared to innovate and look outside your comfort zone. Challenge the fear of doing something new.I have now developed and launched new and unique insight services analysing social media data - going beyond limitations of social listening software by interpreting consumer conversations to explain why audiences talk about the subjects they do. We reveal what shapes opinions and use that knowledge to understand how best to influence consumers. We leverage that insight to identify opportunities and support communications strategies, to increase relevance, engagement and coverage. ★ Want to find out more? Message me today ★Consultative approachTailor-made solutionsSpecialties: Using Social Media for InsightMarketingMarket ResearchPR & CommunicationsSocial Media Audience AnalysisSpeaking and PresentationsSocial ListeningSocial Media MarketingSocial Media Insight Training and SeminarsCorporate training and workshop developmentUser SegmentationBrandingTrainingWorkshopsHelping businesses adapt to the new social media marketplace
Yolo Communications Limited
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Founder And Managing DirectorYolo Communications Limited Oct 2014 - PresentLondon, United KingdomWe use our extensive (25+ years) marketing and market research experience and knowledge to create tailored solutions that help our clients achieve their aims. Yolo Communications has a simple philosophy of people doing business with people; we firstly listen to understand our client's challenges before making any recommendations to help realise their objectives.With an extensive network of global partners, I launched the agency to provide full marketing and market research services in the UK and internationally. Whilst we provide traditional market research to support PR and marketing and have also developed a new and unmatched advanced research solution for social media intelligence and brand communications. This enables us to deliver strategic insights and help clients gain an in-depth understanding of consumers, patients and audiences through a unique approach to using social media as a research tool.Using both qualitative and quantitative analysis and interpretation of social media data, we see an opportunity for brands to profile, understand and then engage with their audiences. Our results produce an understanding of consumer’s needs, intents and influences to drive strategic comms, sales and customer service. We apply insights across all business areas to help enhance brand perceptions, grow pipelines and improve customer satisfaction.We ensure our work is carried out in the most cost-effective and timely manner, providing the best recommendations with the highest levels of service. We are not afraid to push back and challenge if we believe it is in the client's best interests while always looking to use creative and innovative solutions to push boundaries.
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Research ConsultantCsuitepodcast Jun 2017 - PresentLondon, United KingdomSpecialist consultant to the csuite podcast researching topic areas and c-level guests. Delivered podcast listening research reports for csuite podcast producers, Audere Communications.Attended Cannes Lions 2019 to both support in podcast interviews and provided research findings that were used in Russell Goldsmith's talk on 'The Power of the Spoken Word', presented on the Lions Health stage -
DirectorHowto.Tv Sep 2008 - PresentLondon, United KingdomHow To TV was established in 2007 and specialises in creating brand-funded interactive video that the audience wants to actively engage with.Innovative LinkTo™ video technology allows viewers to click on interactive hotspots to gain more information on highlighted products and add them into a shopping basket on a 3rd party retailer or client website. -
DirectorOpinion Matters (Tickbox) Jan 2000 - Sep 2014London, United KingdomCombined time between operations and client-side account managing and new business, contributing profit to Opinion Matters across numerous industry sectors and to both direct and agency clients. I was involved in all marketing activities and presented at numerous levels and events including international conferences.Now a recognised and trusted brand in the media, the agency evolved to carry out a full range of research methodologies, extending to over 55 countries. Furthermore, I built our own dedicated UK consumer panel (100,000+) that has its own Reward Points scheme for members as well as set up initiatives to start joint venture panels with Disney (Parents Panel) and First News (Kids Panel). I am proud that to have been recipients of two Awards, the first from SSI QUEST Award for international recognition “for creating the most engaging research experiences” (http://www.surveysampling.com/en/knowledgelink/news/press-releases/ssi-quest-awards-2011) and the second for CorpComms for “Best use of digital media as part of a communications strategy” for our work on Pearson Publishing’s launch of their Maths Made Easy series (November 2013). This recent award demonstrated an innovative and effective approach to developing an interactive branded quiz that has culminated in delivering in excess of 300,000 responses. -
DirectorMarkettiers4Dc Limited Jul 1998 - Sep 2014London, United KingdomIn 1998 I started 4DC as Joint Managing Director, a specialist agency pioneering programming-led online marketing techniques; Formed as part of Photobition Group Plc the Company merged with The Market Tiers in 2000. The new company was acquired in 2001 at which time I became one of the founding shareholders of Markettiers4dc Limited. Since that time I became IT Director for markettiers4dc and was charged with the operational development of the research company Opinion Matters (inc.Tickbox.net) in 2000. -
Marcomms Manager EmeaAt&T Sep 1996 - Jun 1998London, United KingdomMarcomms Manager for the EMEA region. Within the Professional Services division, my responsibilities included the pan-European marketing and PR of all internet and Professional Services including the acquisition of a UK ISP. -
Marketing ConsultantDeloitte Sep 1993 - Sep 1996London, United KingdomResponsibility for marketing several of the industry sectors, including Telecommunications, British Retail Consortium, TRavel and Leisure -
Research ExecInfratest Burke Sep 1990 - Aug 1993London, United KingdomJoined as a graduate trainee whereby I gained experience of all elements within the market research agency. I worked on a variety of large international projects including IT trackers, healthcare product tests, FMCG CATI surveys, ad testing and field tests.
Nik Harta Skills
Nik Harta Education Details
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Business Studies (Hons.) -
Edgware Secondary School
Frequently Asked Questions about Nik Harta
What company does Nik Harta work for?
Nik Harta works for Yolo Communications Limited
What is Nik Harta's role at the current company?
Nik Harta's current role is MD at Yolo Comms ★ Award winning market research ★ Actionable insight from social media.
What is Nik Harta's email address?
Nik Harta's email address is ni****@****4dc.com
What schools did Nik Harta attend?
Nik Harta attended London Metropolitan University, Edgware Secondary School.
What skills is Nik Harta known for?
Nik Harta has skills like Market Research, Marketing Communications, Marketing Research, Corporate Communications, B2b, Marketing, Social Media, Public Relations, Management, Digital Marketing, Marketing Strategy, Social Media Marketing.
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