- Heading business and marketing operations for Tribe Amrapali for both online (own website+ market places) and offline business. - Formulating long term/ short term business plans to enhance sales and retail.- Devising marketing and sales strategy for B2B and B2C businesses keeping in mind the brand identity.- Franchisee (FOFO) and Store (EBO) management- new markets and existing. Total Store strength- 30 (added 24 stores in last 3 years). - Liaison with creative team (Crossroads, Mumbai) for creative needs of the brand. - Target vs ROAS management with agency (Web SEO Services, Mumbai) for SEO, Facebook & Google Ads. - PR, sourcing and celebrity management with PR firm (EL SOL, Delhi). - Inventory management- focusing on stock rotations and efficient order management. - MIS Reporting and strategy formulation for cost moderation and profitability of brand.

- Devising marketing and sales strategy for B2B & B2C businesses as per brand identity.- Training of retail sales staff for brand sensibility and luxury sales orientation. - Imparted training to staff of some of the biggest names in industry. Viz- Joyalukkas, GRT, PCJ and TBZ.- Events, promotions, advertising and CRM for partner retail stores. - Direct participation in exhibitions like Bridal Asia and Times Asia for brand visibility and sales.- Part of team that interacts and forays into design collaborations. - Designers JJ Valaya, Tarun Tahiliani and design school- Central Saint Martins- London- Team Leader for flagship retail boutique at Taj Santacruz for Azva. - Devising strategies to use events, social media (FB and Instagram) for footfall & collaborations. - Planning events with partners like Wedding Sutra and Jamm’s for bridal and lifestyle sales.- Hosting HNI’s, socialites, celebrities and designers for experience driven events. - Liaison with Taj and GVK (property owner) for operations and smooth functioning at boutique.

- Marketing & brand management of Entice (4 boutiques at Mumbai, Jaipur, Delhi, Bengaluru). - Leading a team of 8 marketing professionals working at boutique locations and Head Office. - Budgeting and approvals for marketing calendar with Hong Kong management team.- Effective monitoring of events & local exhibitions and activation to maintain brand standards.- Liaison with creative team at Delhi for all POS layouts and PR (KGK Group+ Entice).- Devising strategies to use media like magazines, newspaper and social media for brand building.- Database analysis of all clients and devising marketing strategies for enhanced sales. - Planning, strategy for media in new cities for exhibitions & prospects for new boutiques.

- Devising marketing strategies for TV, newspaper, cable, radio, OOH and BTL; PAN India. - Innovative channel sales incentive schemes which awarded dealers- travel, vehicles & electronics.- Leading a team of 7 marketing professionals for execution of various ATL, BTL & CRM activities. - Liaison with advertising agencies (R K Swamy BBDO & Paperboat) for communication strategy.- Brand visibility on various digital media platforms like facebook and google.- Project Leader for launching Nishtaa, FFF:), Corona and Jewel One Brands. - Execution of various events (Distributor & Retailer Meets, IIJS-2007 to 2013).- Recruitment and training of marketing and CRM team members at PAN India level. - Formulating long term/ short term strategic plans to enhance marketing in new markets. - Budgeting the marketing spend to achieve set revenue targets for the brands.- Cost effective vendor management for all POS and deliverable.