* Carried out Media Buying on Facebook, Google Display, Outbrain.* Created and optimized Display, Social and Native campaigns.* Ran various ads, maintained pages, and created social engagement on Facebook.* Maintained and monitored keyword bids, daily and monthly budget caps, impression share, CPC, CTR, quality score, and other important account metrics.* Provided suggestions and implemented strategies for structuring campaigns to meet performance goals.* Pitched ideas related to template creation, website design, and content for the development of in-house projects.* Worked on WordPress, for content and image uploading, allocating tags and categories.* Analyzed data from PowerBi and Google Analytics to create new campaigns and modify existing ones.* Reviewed and evaluated competitors' websites and understood their approach to creating paid and organic advertisements. * Generated weekly and monthly reports on all major metrics, goals tracking, revenue tracking, and other paid campaigns. * Conducted keyword research for a better understanding of keywords used to attain desired conversions.* Coordinated with multiple internal teams for identifying new revenue opportunities.Worked within an assigned budget of $2000 per day while making a daily profit of $600.