https://www.behance.net/nikhilozz13

Led the over all graphic designing initiatives for the company - corporate, products and internal including designing of UI/UX. Managed email marketing and social media marketing functions. Implemented Drip emails to nurture MQL’s to SQL’s. Organized webinars to engage customers about product enhancements and updates while nurturing hot prospects on general topics about application security. Accelerated the Digital Marketing initiatives right from increasing the website traffic to ensuring the sales pipeline was loaded with leads. Ensured a 2% conversion/customer rate q-o-q. Responsible for running ads on Google (Search, Display and Retargeting), Facebook and LinkedIn to drive traffic and leads. For Display/Remarekting ads, achieved 303 conversions at an average cost per click of $0.22 cents for a period of 4 years - Nov 2017 till date. Executed CPL, CPC ads on 3rd party listing sites and initiated product submissions over free and paid listing sites such as Capterra, G2 Crowd, Comapritech, etc. Started a push notification apparatus to nurture basic customers and push them to a paid programme. Set up drips for Cart/Browser abandonment. Liaised with internal stake holders to implement a marketing automation tool to track inbound leads; setup lead score and journey mapping to qualify MQL’s and SQL’s for SDR and Inside Sales to follow up and close.

Managed tradeshows for the enterprise sales team to create brand awareness of the company and its suite of products. Specialized in negotiating sponsorship costs, booth design cum setup and demand gen to drive visitors to the booth, followed by post event closure and roundup.

Researched and maintained a database of tradeshows under the Agri, Metals,Energy, Hedge Accounting and CPG verticals. Planned and executed Pre & Post event Marketing Activities and managed overall coordination of Exhibition/Sponsorship activities, Collateral printing, Shipments & managed delegates at tradeshows and conferences. Provided tradeshow report templates for Delegate feedback and suggestions post event and entered leads generated onto the CRM Software. Liased with the PR agency to ensure messaging, dissemination and reporting was executed seamlessly. Managed vendor relations (Advertising, PR agencies - proposals, negotiations, contracts and payment processes). Coordinated activites with the ad agency - messaging and designing. Managed directories such as Bobsguide, Capterra & RFP Connect

Go Sports Pvt Ltd (www.gosports.in) was founded by an Olympic athlete and graduates of Harvard and Oxford. They are a sports career management, agents and consulting company headquartered in Bangalore, India. They work closely with the country's most talented sportspersons on translating their potential into performance. Their roots in India's legal, financial, infrastructural, medical and other professional networks allow them to provide total solutions to all sports-related needs.During my tenure as a trainee, I was tasked to organize press meets for India's ace athletes (Anup Sridhar [Badminton] & Virdhawal Khade [Swimming]) who happened to qualify for the then 2008 Summer Olympic Games held in Beijing. I was part of the Go Swim Project, a level training and certification programme for regular to everyday swimmers; the project commenced during the summer vacations and it was headed by Hakimudin S Habbibulla, then Director of Go-Sports & a former Olympian himself. Managed book-keeping and database of key clients. Built and managed relations with sports media personals, professional Indian athletes and coaches during this tenure.