Product Strategy: Develop and execute product strategies aligned with Inuxu's overall goals and market needs. This involves conducting market research, understanding customer requirements, and identifying opportunities for product innovation and differentiation.Product Development: Lead the end-to-end product development process, from conceptualization to launch. Work closely with cross-functional teams including engineering, design, and marketing to define product requirements, prioritize features, and ensure timely delivery.Product Roadmap: Define and maintain the product roadmap, outlining key features and enhancements to be delivered over time. Prioritize initiatives based on business objectives, customer feedback, and market trends, and communicate roadmap updates to stakeholders.Market Analysis: Monitor industry trends, competitive landscape, and customer feedback to identify market opportunities and potential threats. Use insights from market analysis to plan product decisions and drive continuous improvement.Performance Monitoring: Track product performance metrics to assess the success of product initiatives. Use data-driven insights to identify areas for optimization and plan for future product decisions.Stakeholder Management: Build strong relationships with internal stakeholders including executives, engineering teams, sales teams, and customers. Align stakeholders around product goals and priorities, and effectively communicate progress and outcomes.Sprint planning and management: This helps teams to effectively plan and execute their work in iterative cycles while fostering collaboration and transparency within the team.Overall, as a Product Manager at INUXU, my role is to drive the successful development and growth of digital media products by understanding market needs, defining strategies, and delivering solutions that meet expectations and business objectives.

Managing and Monitoring campaign setup, and optimization/pacing in MediaMath DSP.Troubleshooting of campaign, strategies, pixel setup &QA. Experience in product management methodology/tools, including the ability to identify, optimize and resolve product-related issues.Managing the RTB (Real-time bidding) interface and managing the server logs for spend issues.Using ad serving systems such as DoubleClick Campaign Manager (Google Campaign Manager 360) and DV360. Work closely with internal/external teams and function as a POC to understand and communicate the technical requirements of campaigns.Managing Display, Video, DOOH, and CTV campaigns at the execution and planning level.Core understanding of conversion tracking and attribution including Floodlight pixel/Custom variables creations. Managing receipt, testing, and any required technical adjustment of creative in time for the campaign launch. Overseeing end-to-end campaigns, consulting with key internal and external stakeholders while communicating campaign progress and applying learnings for future campaigns.Managing the segmentation of audiences,mapping the 3party data. Handling the issues related to the 3rd party audiences and targeting.Handling the spending issues through rtb bid requests and response. Worker with bid sniffer for handling the bid request and response.Worked with Google adx for rtb projects. Analysing the bid request and response in Google adx for handling the rtb troubleshooting.Handled the creative approval and rejections on Google adx, Microsoft/xandr. Troubleshooting for the video inventory and handling issues for the same.Worked as FPOC for Latam and US region clients.

• Ad trafficking, Line item creation, campaign setup, campaign optimization, pixel QA, creative QA, Campaign QA of GCM360 (previous DCM) campaign, 3rd party tags QA, GTM TAG/ trigger setup and QA.• Facebook campaign setup, QA on Facebook ad manager• Working on platforms like Basis , Ad validation, Google DFA, Facebook ad manager, Google Tag manager.• Centro client campaign optimization.• Working on ticketing tool (Happy fox) for tracking and flow activities related to ad trafficking.• QA the campaign setup, tags, creatives, reports.• Communication with clients through Email, chat or call regarding any issues while trafficking• Creative checking and feedback if any discrepancies found• Creation of new campaigns, Trouble shooting on any specific campaign as requested by client.• Day to day follow-ups and communication with oversea clients.• Maintaining SLA and delivery of tags or request within allotted SLA.• Managing daily launch reports.Training and onboarding.

• Ad trafficking, Line item creation, campaign setup, campaign optimization, pixel QA, creative QA, Campaign QA of GCM360 (previous DCM) campaign, 3rd party tags QA, GTM TAG/ trigger setup and QA.• Facebook campaign setup, QA on Facebook ad manager• Working on platforms like Basis , Ad validation, Google DFA, Facebook ad manager, Google Tag manager.• Centro client campaign optimization.• Working on ticketing tool (Happy fox) for tracking and flow activities related to ad trafficking.• QA the campaign setup, tags, creatives, reports.• Communication with clients through Email, chat or call regarding any issues while trafficking• Creative checking and feedback if any discrepancies found• Creation of new campaigns, Trouble shooting on any specific campaign as requested by client.• Day to day follow-ups and communication with oversea clients.• Maintaining SLA and delivery of tags or request within allotted SLA.• Managing daily launch reports.Training and onboarding.

Campaign setup, and campaign optimization in GCM. Facebook/LinkedIn/Snapchat campaign creation, ad optimization, pixel editor, and QA.Working on the platform of Basis, ad validation, Google campaign manager, Facebook pixel editor, LinkedIn campaign manager, Centro client campaign optimization, QA the campaign setup, tags, creatives, and reports. Additionally worked on social projects: Floodlight activities creation and QA, Social campaign pacing and optimization, Line items Mapping on a basis. Weekly ad on task.

Ad Quality Consultant:o Joined PubMatic as Ad Quality Consultant. Boosted skill-sets of in collaborated, tracked scheduled deliverables with Sales force, IQM (Inventory Quality Management), and senior management.o Served as leader of Domains Categorization, Creative Classification, IQM (Inventory Quality Management Check), Malware Ad reviews and testing, Publishers Site review and testing.o Preventing brand sensitivity proactively by applying available brand control products and enhance it with manual efforts like proactive reviews.o Replication and solutions to Publisher reported Violations/Malwares, to provide the Client with Highest Quality Standard of Brand Control Services.o Following up with Publishers to get details of Creative Violations to ensure timely resolution of Priority Issues.o Manual review on Brand Control UI by scanning ads coming from Ad-Networks, flag and store images/logs for Manual flagging and auto flagging of violations.o Reading ad calls to analyze and conclude actual trace of ad serving.o Categorizing URLs by closely observing the sites and site contents.o Analyzing URLs by doing QA of categorized URLs.o Knowledge of Latency checking and monitoring.o Knowledge of Firebug, Fiddler, basically to extract logs from mobile devices(IOS/Android)o Basic Understanding of SEO.o Checking quality of publisher inventory(IQM).o Day to day data collection and report preparation. Report analysis for identifying key trends, inconsistencies.o Keeping multiple CRM systems updated (e.g. Salesforce, JIRA etc.).

Process Executive :o Keeping multiple CRM systems updated (Salesforce, Fdev).o Planning: -Scope Estimation/Budgeting.o MS-Office tool.o Training(Compliance), Risk Communication.o Reporting (Weekly, Monthly, Quarterly), Escalation.o Weekly Audit calls with US clients.