Business Operations:•Oversee daily operations of the production house,ensuring alignment with strategic objectives•Develop and oversee production budgets for Fiction & Non-Fiction shows totaling 20-25 million annually,achieving profits of 10-15% through efficient resource management,vendor negotiations and achieving cost reduction through strategic sourcing and waste minimization•Maintain strong relationships with key stakeholders,including network executives,talent and vendors, ensuring seamless communication and project execution Project Management:•Lead the production of TV shows (Fiction & Non-Fiction)/live concerts,ensuring all projects are delivered on time, within budget, and to the highest quality standards•Coordinate with other departments to ensure seamless integration of production schedules and resource allocation Leadership:•Proven Leadership Skills: Successfully led diverse teams,fostering a collaborative work environment, providing mentorship and achieving high performance and productivity Revenue Management:•Responsible for Annual Revenue and Cost Projections: Provide and manage comprehensive revenue and cost projections for the year,ensuring financial targets are met and maintained through optimal allocation of resources•Responsible for overall revenue generation for studio business through content production, line productions, rentals from infra and equipment’s and live events Live Concerts:•Lead the planning and execution of live events and concerts, managing all aspects from concept to completion•Build and maintain relationships with key stakeholders, including artists, sponsors, vendors, and regulatory bodies•Executed Over 100 Live Events:Successfully organized and managed a diverse range of live events including beauty pageants,Zee Cine Awards,music concerts and sports league•Collaborated with Renowned Singers: Successfully worked with a diverse celebrity singer, contributing to high-profile music projects across the country

Content / Events Production & Execution:Driving content partnerships and conceptualization of AFPs, IPs and other network content initiatives to effectively monetize them.Dissecting and disseminating brand briefs,customer,channel and audience insights and directing the creative process/team for creating campaigns and content across networks. Presenting pitches and proposals to help clients understand our offerings,ideas and suggesting an apt form of advertising solutions based on the client briefs.Managing, Production and Execution of various live multi-city events like music concerts to Award Shows like Zee Cine Awards 2019 & 2020Business Development :Specialized in identifying new business opportunities from potential clients.New business Evaluation and Planning through transforming initiatives by working closely with cross-functional teams like Content,Promo Production,Digital Marketing,Research & Strategy as well as external partners like creative agency,media agencies for developing and executing projects and bringing in new business to the firmProject management,problem-solving,coordination with different departments and stakeholder alignmentRevenue Management :Responsible overall revenue generation for the vertical through branded content sales,IPs,small formats for Digital format and live eventsResponsible for meeting market top and bottom-line goals,and responsible for P&L and maintaining the company’s business prospects,pipeline and workload forecasting system Ensure proper Financial Closures and Cost of Production through Vendor account reconciliation & PO closures.Highly proficient in negotiating commercial based budgets and contracts to get the best of the deals in the interest of the firmTeam/ Client Management:•Liaise with clients regularly to exchange ideas,update on campaigns,to make sure everything is going well, to know if there are new briefs that we can work upon•Ability to manage and prioritize workload in a fast-paced environment

Market Planning / Go to Market :Planned, developed and implemented marketing programs/projects/strategies that support organizational marketing objectives for volume, revenue, profit, customer acquisitions, retention and satisfaction for the market and the road map for brand’s growth Initiatives and Activities undertaking corporate social responsibility for getting positive response towards the brandProvided consultancy to marketing and internal creative teams; collaborating with numerous company resources in a complex matrix settingResponsible for identifying, developing innovative cost-effective communication at ATL and BTLFormulated strategies for better retail brand visibility of around 150000 outlets through on- shop signage, POS and merchandising dominance Conducted post-execution market visits, ROI analysis and competitor activity mapping to measure the effectivenessEvents :Designed and executed 360-degree marketing launch plan for network rollout (3G & 4G) including visibility across all mediums, launch rallies, Press Conference and much more Executed 300+ events which include TED talks, Polo tournaments, Musical nights, Award shows for employees, Press conferences for any product launch, strategy meets for employeesMarketing :Facilitated the development of 360-degree local campaigns for new products and services by working closely with the Ad-agencyForecasting and planning of annual / quarterly marketing budget ensuring 80% of that should be consumer facingBusiness Development :Responsible for strategizing the business operations including annual business plans, media and promotion pipelines; planning entire brand architecture,driving zonal level marketing to ensure an increase in customer satisfaction and brand growth Worked individually or with a team to analyze economic considerations, develop marketing forecasts, estimate costs, prepare pricing studies and manage program/project budgets.

New campaigns: Roll out of all internal and national campaigns across offices and Retail touch points and ensure we get maximum output in terms of revenue, visibility and brand awareness.Conducting LUT and Rural projects along with creating new campaigns for larger customer outreachHighly proficient in negotiating and building new partnerships and sponsorship dealsMarketing :Facilitated the development of 360-degree local campaigns for new products and services by working closely with the Ad-agencyResponsible for media planning and buying including OOH, Radio, Newspaper, Cinema for circle led campaigns and executing campaigns on Digital Platform like Facebook & InstagramBusiness Development :Work collaboratively with the Leadership Team in carrying out corporate initiatives, adopting common systems, training and coordination including Office Management and Vendor management.

Product development from conceptualization to execution covering all aspects like data analysis, feasibility study, revenue implication, testing, communication & performance measurement.Product Pricing: Designing of new postpaid plans to keep the existing product range competitive and with a right balance of ARPU, Rate per Minute and EBITDALaunch various trade schemes and consumer promos to create push and pull sales Revenue Enhancement: Comprehensive analysis of usage pattern of existing customers, bundling of voice & data plans and facilitates the solution of selling to corporate clients. Ensuring MOU upside through launch of innovative and attractive recharges packs/promos

-Designing and launching mobility products and trade schemes to increase the customer acquisition.-Competition mapping and tracking products launched by competition and proposing the response to maintain gross additions-Managing the implementation of new products and trade scheme from start to end-Ensuring hygiene in customer acquisition

-Part of a project, which develops a centralized defined-benefit-plan administration system catering to needs of various end clients of FESCo The largest revenue generating assignment in Fidelity-Key contributor in all phases of software development life cycle including user requirements analysis, confirming to the design specifications, code review, testing and implementation-Resolved priority issues raised by clients on a very short timeline exceeding expectations-Conducting training sessions for new members of development team-Managed a team of four junior members, outlining their objectives and roles in the project-Coordinated as a single point of contact between the onsite and the offshore team