Nikhil John Email & Phone Number

India

Hyderabad, Telangana, India

• Leading a team of professionals responsible for strategizing, organizing, and executing all Marketing Campaigns.• Effectively strategized, supervised, and implemented integrated Project Launch campaigns.–Television, segmented print, digital campaign, and outdoor.• Shoulder the responsibility for driving segmented BTL activities and promos with the aid of appropriate ATL mix.• Orchestrated marketing launches using marketing channels to create qualitative & quantitative value for the brand.• Judiciously performing research, reviewing consumer insights, and implementation of brand management practices for both ATL & BTL to increase the value, volume, and market share of the brand.• Personally responsible for handling creative and media agency for all marketing designs related to branding.• Effectively handling Digital agency to perform Digital and social media campaigns such as Social Media/ SEO/SEM.• Performance marketing. Inquiry generation and lead management.• Proactively coordinating with a creative agency in the design & execution of product launches and pre/post-launch campaigns.• Actively supported developing content mix for all major internal & external communication, digital PR, and press releases.• Accountable for planning and organizing the events. Actively involved in conceptualizing, implementing, and monitoring the events to drive growth in business volumes as well as profitability.• Play a pivotal role in Vendor sourcing and management. Judiciously involved in the Tenders/BIDS with the necessary information, analyzing the bid price received, negotiating & finalizing the price.• Drove the efforts for planning and briefing the branding related to product launch, Promotions, and Brand Visibility.• Conducted branding - Outdoor &Indoor branding like Signage boards, Displays, Fixtures, Sunboard with vinyl/ Non Lit boards/Oneway Vision, and customized products for the promotions.

Cochin, Kerala

• Leading a team of professionals responsible for strategizing, organizing, and executing all Marketing Campaigns.• Effectively strategized, supervised, and implemented multiple integrated 360-degree brand campaigns.–Television, segmented print, digital campaign, and outdoor.• Shoulder the responsibility for driving segmented BTL activities and promos with the aid of appropriate ATL mix.• Orchestrated marketing launches using marketing channels to create qualitative & quantitative value for the brand.• Judiciously performing research, reviewing consumer insights, and implementation of brand management practices for both ATL & BTL to increase the value, volume, and market share of the brand.• Personally responsible for handling creative and media agency for all marketing designs related to branding.• Effectively handling Digital agency to perform Digital and social media campaigns such as Social Media/ SEO/SEM.• Performance marketing. Inquiry generation and lead management.• Proactively coordinating with a creative agency in the design & execution of product launches and pre/post-launch campaigns.• Actively supported developing content mix for all major internal & external communication, digital PR, and press releases.• Accountable for planning and organizing the events. Actively involved in conceptualizing, implementing, and monitoring the events to drive growth in business volumes as well as profitability.• Play a pivotal role in Vendor sourcing and management. Judiciously involved in the Tenders/BIDS with the necessary information, analyzing the bid price received, negotiating & finalizing the price.• Drove the efforts for planning and briefing the branding related to product launch, Promotions, and Brand Visibility.• Conducted branding - Outdoor &Indoor branding like Signage boards, Displays, Fixtures, Sunboard with vinyl/ Non Lit boards/Oneway Vision, and customized products for the promotions.

Cochin Area, India

• Managing, reviewing progress, and delivering the client’s advertisement projects.• Worked out Integrated Campaigns offering integrated Print, TV, Outdoor and Digital solutions. • Actively involved in managing ATL Campaigns of 5 major brands including Hedge Equities ‘Talent is wealth’ ad starring Mohanlal, Synthite Kitchen Treasures ‘Truth’ campaign, Organized PR activities for clients. • Establishing relationships with new clients and maintaining and nurturing business relationships with existing clients.• Identifying accounts whose revenue may be shrinking so as to address any ‘at risk’ customers and reach out to these accounts to ensure they are retained. Actively involved in monitoring team performance and taking necessary actions in case of deviations from the targeted performance.• Served as the primary liaison between agency staff, client marketing teams, and outsourced vendors. Defined client requirements and project parameters and guide teams in the development and delivery of campaign strategy and multimedia collaterals on time.• Successfully handled sourcing, negotiation, and vendor management for production, media, and BTL activities• Extensive Exposure to:o Branding ads o Tactical ads o BTL Activitieso Digital Marketing• Handled Corporate and Product Branding. Done all processes right from setting questionnaire for ‘Perception Mapping’ to briefing the creative team.• Consumer and Retailer Research: Done research, right from setting the research objective, literature review, data collection, analysis, and interpretations to reporting/presenting the outcome.

Cochin Area, India

Handled 7 brands (4 of agencies biggest clients and 3 group companies of a client) i.e., Paragon, Sobha Developers, Artech Realtors, Muthoot Finance and its group companies (Muthoot Securities, Muthoot Money Transfer, Royal Money), Major Campaigns Done1. Artech Corporate Campaign2. Artech Rio Campaign3. Sobha ‘The One Place’ Campaign4. Sobha ‘Say with Pride’ 5. Sobha ‘Biggest 4BHK’ 6. Sobha ‘By far the Best’ 7. Sobha Club Ads.8. Muthoot NCD Ad. (National)II. Logo Creation/Logo Rebranding/Brand Calendar1. Artech Brand Calendar 20132. Artech Rio Logo3. Sobha Club Logo4. Muthoot Securities – Dial and Trade Logo5. Royal Money logo6. Artech Waves Logo (Yet to publish)

Cochin Area, India

Time Selling, Television Audience Measurement (TAM)

Mumbai Area, India

Marketing of Equity Issues, Selling Mutual Fund Products