Accountable for the entire business cycle of the designated Key Accounts like Bajaj Auto, Godrej & Boyce Mfg., General Motors, Gestamp Automotive (Volkswagen), Bridgestone India etc. by playing a vital, pivotal role of a single point of contact (SPOC) for these Key Accounts. Responsible for maintaining existing business, whilst seeking out new business opportunities and penetrate into new areas and increase the customer baseProactively developed 5 new customers from scratch for Weltrode (Specialized Welding Electrodes) product range within a span of 7 months.Instrumental in providing technical support to customers especially in case of new business development and Trouble shooting in case of complaints.Responsible for the development of long-term business relationships leading to the status of preferred supplier with chosen customers/markets. Setting up of internal processes, establishing rate contracts with the key accounts.Responsible for negotiating pricing, terms and conditions of sale and other commercial matters within the given boundaries issued by the company. Maintaining healthy payments, receivables. Making customer presentations & conducting Customer Training programs to promote entire range of Products within Business Unit.Monitor and report on competitor's activity effecting key accounts, Market Intelligence & Monitor supplies and volume off take.

Key Functional Areas:Sales of high end e-learning solutions to schools across IndoreIdentification of target audience and developing the plan of action accordingly.Qualification of school based on the SPEED processGenerating and enrolling Budgeted number of schools into the NIIT@ SCHOOL programme.Understanding customer requirement and able to position the right products (Product Mix) in consultation with the PSCNegotiate contracts with top level officials of educational institutes and close dealsBuilding relationship and rapport with the customerReporting no. of calls per day, funnel stage, updating and maintaining Sales MIS daily.Organizing local marketing events to create and move funnel in consultation with PSCFinalization of agreements with school & Revenues realization by implementing revenue funnel process.

Mapping business potential & identifying profitable markets for the company's products. Developing relationships with key decision makers in target Institutions for business development. Developing & maintaining PR with colleges via sponsorships in the college’s annual fests, workshops and through informative seminarsDriving marketing initiatives to achieve business goals & managing frontline sales team to achieve them. Market Segmentation and Customer ProfilingIdentification of target audience and developing the plan of action accordingly.Measuring Brand loyalty-Analyzing customers/clients brand loyalty by feedback and retention (CRM and CEM).Creating brand awareness by managing promotional campaign, events, seminar and fairs. Collating information on product performance, market presence and brand position vis-à-vis competition in liaison with Market Research & Consulting Agencies.Building and maintaining healthy business relations with corporate clients, ensuring customer satisfaction by achieving delivery & service quality norms.Counselling customers/clients for positioning brand products (training modules) as best quality products. Training and motivating a team of five OJT.

Key Deliverables:Sales & MarketingMapping business potential & identifying profitable markets for the company's products. Developing relationships with key decision makers in target organisations for business development. Driving marketing initiatives to achieve business goals & managing frontline sales team to achieve them. Brand ManagementBuilding brand focus in conjunction with operational requirements.Ensuring maximum brand visibility and capture optimum market shares.Measuring Brand loyalty-Analyzing customers/clients brand loyalty by feedback and retention (CRM and CEM).Creating brand awareness by managing promotional campaign, events, seminar and fairs.Relationship ManagementBuilding and maintaining healthy business relations with corporate clients, ensuring customer satisfaction by achieving delivery & service quality norms.Counselling customers/clients for positioning brand products (training modules) as best quality products. Training and motivating a team of five OJT. Highlights:Successfully handled the Bank PO and clerical campaign.Proficiently supported the overall activities of a branch.