Head Of Brand & Digital Marketing
Current
Nov 2024 - Present
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Nikhil Kumar Email & Phone Number
Head of Brand & Digital Marketing, Stanley Black & Decker | Digital Transformation Specialist | Digital Marketing, Branding, Social Media | Two World Records | Asia’s Top-100 Digital Marketing Leaders
at
Stanley Black & Decker, Inc.
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✓ Verified July 2026
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Current company
Role
Head of Brand & Digital Marketing, Stanley Black & Decker | Digital Transformation Specialist | Digital Marketing, Branding, Social Media | Two World Records | Asia’s Top-100 Digital Marketing Leaders
Location
Bengaluru, Karnataka, India
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Nikhil Kumar is listed as Head of Brand & Digital Marketing, Stanley Black & Decker | Digital Transformation Specialist | Digital Marketing, Branding, Social Media | Two World Records | Asia’s Top-100 Digital Marketing Leaders at Stanley Black & Decker, Inc., based in Bengaluru, Karnataka, India. AeroLeads shows a matched LinkedIn profile for Nikhil Kumar.
Nikhil Kumar previously worked as Head of Brand & Digital Marketing at Stanley Black & Decker, Inc. and Head of Digital Marketing (Digital Marketing, Social Media Programs, Sales Leads) at Stanley Black & Decker, Inc.. Nikhil Kumar holds Bachelor Of Engineering (B.E.), Biotechnology from Visvesvaraya Technological University.
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Stanley Black & Decker, Inc.
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About Nikhil Kumar
Recognized as one of Asia's Top 100 Digital Marketing Leaders by CMO Asia, my achievements include winning industry awards, including ET Brand Equity, India Digital Awards, and EFFIES. I have set two world records in digital marketing and transformed traditional media, beverages, and pharma businesses across India, APAC, and the Middle Eastern Regions into leading digital brands. Having led advertising agencies and top consumer brands, I have harnessed technology and data-driven insights to craft impactful brand stories that have left a lasting impression. While at Brave New World, I established the social media and digital marketing practice, built an award-winning team, and won global advertising awards for brands like Myntra and Wildcraft. Created Myntra's "Roadster Pocketman" campaign, winning awards on national and international platforms and increasing brand visibility and sales. (https://www.afaqs.com/news/digital/44448_myntra-locks-up-pocketman-to-promote-jeans) I have delivered growth through strategic digital marketing initiatives at all my organizations.Notable AchievementsGenerated $10M in digital business from Fortune 500 companies at The Glitch.Increased social media growth by 41% and subscriptions by 30% at Zee5.Positioned Café Coffee Day as India's 4th Most-Loved Brand.Launched Pfizer's first social media campaign in India.Spearheaded the LinkedIn in Hindi campaign, resulting in a 40% rise in LinkedIn adoption and user base in India.At Stanley Black & Decker, I lead India's social media and digital marketing programs. Specialties: Digital & Social Media Marketing, Advertising, Brand Strategy, Content Marketing, SEO, SEM, Lead Generation, Crisis Communications, Data-Analytics IT SKILLS: Generative AI (for content creation, copilot, and midjourney), Google Analytics, CRM Software Beyond my professional work, I am a bestselling author of five novels and short story collections. I engage in community events, serving as a jury member for digital media awards, coaching digital marketing professionals, and leading BangaloreForChennai.com for flood relief. I am known for innovative content and global digital marketing campaigns that drive customer engagement, brand loyalty, marketing excellence, and revenue generation. For more information, please email me at nikhil.kmr@live.com
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8 roles
Nikhil Kumar work experience
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Head Of Digital Marketing (Digital Marketing, Social Media Programs, Sales Leads)
CurrentIndian subsidiary of the US $15.7B Stanley Black & Decker Inc., a world leader in tools, storage, and security solutions.Executed digital marketing and social media programs for a global portfolio of tools and outdoor brands.Monitored target-audience insights and digital adoption & engagement metrics.Strengthened brand identity and positioning across channels, ensuring consistency with company values and vision.Drove customer-centric marketing strategies to enhance engagement, retention, and satisfaction.
Mar 2022 - Present
Associate Vice President, Brand Strategy (Brand Strategy, Digital Transformation, Creative Strategy)
An Indian digital-first creative agency (part of VMLYR, the American marketing and communications company) specializing in innovative solutions in advertising, digital marketing, and social media.Led internal branding and digital transformation for the region.Managed 21 creative strategists and digital marketing managers, maintaining less than 2% attrition.Led creative brand strategies for six Fortune 500 companies, driving $10M in new digital business.Launched the "LinkedIn in Hindi" campaign, resulting in a 40% increase in LinkedIn adoption and user base in India.
May 2021 - Dec 2021
Head Of Social Media And Digital Marketing (Team Management, Product Launch & Growth)
An Indian digital entertainment platform, a part of Zee Entertainment Limited. Offers on-demand content across genres.Supervised 8 social media managers and managed 13 social platforms.Managed annual media budgets of $500K.Launched 12 movies and 18 TV series, enhancing digital engagement and brand presence.Boosted social media growth by 41% and increased subscriptions by 30%.
May 2019 - Dec 2020
Head Of Social Media (Business Expansion, Digital Sales Channels, Budgeting)
An Indian multinational coffeehouse chain with revenue of ₹1,150 crores ($140M) in 2022.Expanded digital sales channels across 1700 cafes in 30 cities, increasing brand recognition and revenue by 12%.Managed annual media budgets of USD $100k across digital channels.
Jul 2017 - May 2019
Head Of Social Media & Digital Marketing (Business Development, Internal Training)
A start-up communications and media agency specializing in branding, advertising, and media solutions.Led 10 global advertising and award-winning digital marketing campaigns.Strategized and executed the creative launch campaign for FreshMenu in India; drove sales from 0 to $400k in 2 months.Managed industry-leading clients like Myntra, Wildcraft, FreshMenu, and Reliance Trends.
Feb 2015 - Jul 2017
Senior Consultant Social@Ogilvy
$1.5B global advertising, marketing, and public relations agency under the WPP Group.Led digital initiatives at Ogilvy Healthcare.Acquired prestigious MNC clients like Pfizer, Wyeth, and J&J.Launched Pfizer’s first social media campaign in India; increased vaccine sales by 41%.
Nov 2011 - Jan 2015
Founder (Business Set Up & Growth, Client Acquisition, Team Leadership)
Darkwater Digital
Set up and grew the digital marketing agency to 5 employees and 11 clients across India.Managed clients like shaadi.com, Microsoft, Intuit, and Bisleri. Transitioned from a bootstrapped startup to an annual revenue of INR 90L.
May 2005 - Nov 2011
2 education records
Nikhil Kumar education
Bachelor Of Engineering (B.E.), Biotechnology
Visvesvaraya Technological University
Masters Coursework, Biotechnology
University At Buffalo
FAQ
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What company does Nikhil Kumar work for?
Nikhil Kumar works for Stanley Black & Decker, Inc..
What is Nikhil Kumar's role at Stanley Black & Decker, Inc.?
Nikhil Kumar is listed as Head of Brand & Digital Marketing, Stanley Black & Decker | Digital Transformation Specialist | Digital Marketing, Branding, Social Media | Two World Records | Asia’s Top-100 Digital Marketing Leaders at Stanley Black & Decker, Inc..
Where is Nikhil Kumar based?
Nikhil Kumar is based in Bengaluru, Karnataka, India while working with Stanley Black & Decker, Inc..
What companies has Nikhil Kumar worked for?
Nikhil Kumar has worked for Stanley Black & Decker, Inc., The Glitch, Zee5, Cafe Coffee Day, and Brave New World Communications Pvt Ltd.
How can I contact Nikhil Kumar?
You can use AeroLeads to view verified contact signals for Nikhil Kumar at Stanley Black & Decker, Inc., including work email, phone, and LinkedIn data when available.
What schools did Nikhil Kumar attend?
Nikhil Kumar holds Bachelor Of Engineering (B.E.), Biotechnology from Visvesvaraya Technological University.
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