• Worked with business owners to understand their requirements for Salesforce Marketing Cloud application.• Expertise in advanced APEX/Visualforce development, including high volume data processing, managed packages, community portals, SSO, Canvas applications and metadata API. • Monitored automations in Automation Studio and was responsible to enhance the system by implementing data retention methods.• Expert in development languages: HTML, CSS, AMPscript and SSJS.• Automated the import, extract and Query activity using Automation Studio. Used Dynamic content for subject lines • Used X-Author tool for Data Migration interfacing Salesforce, CLM with Templates for contract generation and on Agreement object.• Developed and executed personalized email marketing campaigns using Journey Builder in Salesforce Marketing Cloud, targeting specific customer segments based on their preferences and behavior, resulting in improved customer engagement and higher ROI. • Integrated Salesforce Marketing Cloud with CRM systems, such as Salesforce Sales Cloud, to ensure seamless data synchronization and enhance lead nurturing and sales processes, resulting in improved sales efficiency and revenue growth. • Utilized Salesforce Marketing Cloud's analytics and reporting capabilities to track and analyze campaign performance, customer engagement metrics, and ROI, providing valuable insights to the marketing team and enabling data-driven decision-making to optimise future marketing strategies in the automotive domain.• Also developed,test and validate responsive email code combining HTML, CSS and Salesforce Marketing Cloud’s proprietary AMPscript language.• Implemented Azure DevOps Pipelines for CI/CD setup, deployed applications automatically by enabling the triggers to deploy. • Involved in creating and customizing Email template and configuring them to the email alert within the workflow rule for a standard/custom object.

• Performed detailed analysis of business and technical requirements and created solutions by customizing various standard objects of Salesforce.com (SFDC) and other Platform based technologies like Visualforce, Force.com API, and Web Services.• Implemented MC Connector to connect SFMC and SFDC.• Worked with tableau team to send SFMC and SFDC data to the Data engine to generate 360 views of consumers.• Expert in development languages: HTML, CSS, AMPscript and SSJS. these emails also report metrics back to Salesforce, and if necessary, build campaigns within Salesforce. Successfully developed and deployed custom Salesforce solutions for healthcare organizations, leveraging Marketing Cloud to design and execute targeted marketing campaigns, resulting in increased patient acquisition and retention rates. • Developed and maintained marketing automation workflows and triggered campaigns in Salesforce Marketing Cloud, integrating with other Salesforce clouds like Sales Cloud and Service Cloud, to streamline lead management, nurture campaigns, and customer support processes. • Conducted data analysis and created comprehensive reports using Salesforce Marketing Cloud's analytics and reporting capabilities, providing actionable insights on campaign effectiveness, patient behavior, and return on investment (ROI) for marketing initiatives, driving data-driven.• Worked as Admin to identifying, planning and implementing new salesforce.com features and functions (New screens, workflow , force.com objects, and reports, apex code ) to meet business requirements.• Created various Custom Objects , Custom Settings, Custom Labels , Validation rules , Record types, Custom Tabs , Workflow rule and approval process including Field updates and email alerts .• Implemented pick lists , dependent pick lists , lookups , master detail relationships , validation and formula fields to the custom objects.

• Implemented MC Connector to connect SFMC and SFDC.• Worked with tableau team to send SFMC and SFDC data to the Data engine to generate 360 views of consumers. • Worked on Sales cloud Implementations along with CPQ/CLM functionalities.• Reviews and streamlined existing CRM to endure accurate adoption metrics reporting. Deactivating users to release licenses.• Created user Roles and Profiles and given them Security controls and shared settings.• Maintaining profiles roles and Standard Objects like user Accounts, Contacts, Leads, Campaigns, Dashboards, Reports.• Worked with Pardot (Automation, Pardot A/B Testing, Pardot Email Rendering).• Migrated the code/components from Sandbox to other Sandbox using Change set.• Experience with Salesforce Service cloud implementation and Sales marketing cloud.• Created an FTP process to trigger automated Emails from SFMC.• Co-ordinate with the test team and provide the application flow demo before the test team starts Testing.• Developed a SOAPUI based framework to enable testing of legacy SOAP/REST API implementations and Salesforce Service cloud integration with CI/CD Automation. • Proficient in dealing with functionalities related to sales cloud&service cloud, Marketing cloud, Community Cloud, Custom Cloud and Analytics Cloud.• Created various Reports (Summary reports, Matrix reports, Pie charts, dashboards and graphics) and Report Folders to assist managers to better utilize Salesforce as sales tool and configured various reports and door different user profiles based on the need in the organization.• Created workflow rules and defined related tasks, time-triggered tasks, email alerts and field updates to implement business logic.• Performed administrative tasks like Data management, User management (Creating and managing roles, profiles and users).

• Participated in Requirement Gathering Sessions JAD Sessions to understand business needs and converted business requirements into functional / technical specific documentation.• Played key role in enhancement of business modules using Standard and Custom Objects, Custom Settings, formula logic, WSDL, Custom buttons, Visual force Pages, APEX classes, Triggers, Test Methods involving SOQL Queries.• Implemented the requirements on Salesforce.com platform using Force.com IDE Plug-in -Eclipse.• Worked on enhancements to SFDC application as required by business users from time to time-• Involving implementations in Service Console of Salesforce.• Worked on Salesforce implementations from inception to delivery.• Converted several manual/ traditional processes into Salesforce Applications, which included creating Custom Tabs, Visual Force tabs, Web tabs, Visual Force Pages, Workflow Approval Processes, scheduling Apex Jobs, maintaining Force.com Sites for Web-to-Case applications.• Involved in developing integration between SFDC and other systems like Bing Ads through TIBCO.• Perform SFDC administration and development activities which include managing roles, profiles, queues, assignment rules, validation rules, workflows, triggers, classes etc.,• Work on defects and enhancements through analysis, design and development using Force.com IDE.• Involved in deployments using Force.com IDE, GitHub and Change Sets.Environment: Saleforce.com, Force.com Explorer, Apex Triggers, Visualforce Pages Apex Controllers, Salesforce.com Data Loader, Eclipse IDE, Workbench, Custom Objects Custom Tabs.

Responsibilities:• Worked on modules involving JSP, Struts 1.1, and EJB.• Identified and implemented the user actions Struts Action classes and forms Struts Form classes as a part of Struts framework.• Written SQL queries, Stored Procedures, Functions for retrieving and updating the data in the database.• Used JavaScript and struts validation framework for client side validation.• Used struts tiles for JSP page layouts.• Worked on Hibernate mappings and developed backend using hibernate and HQL.• Developed Servlets code and validated data both in client and server side.• Developed session beans for the service layer which integrates Hibernate.• Involved in Unit, Integration testing, defect tracking and defect fixing and part of system test support.• Testing Web Pages functionalities and raising defects.• Developed the code using Eclipse IDE.• Deployed application using JBOSS.• Used CVS for version controllingEnvironment: Java, J2EE, Struts 1.1, Hibernate 2.0, JBOSS, Oracle 9i, Windows XP, Web Services, Eclipse 3.0, CVS, CSS and JavaScript.