1. Post-Covid Growth & Engagement:- Led CRM/ CLM to reach ~40% recovery of pre-Covid MAU (monthly active users) level, through retention/ reactivation campaigns, improved reach-ability and customer segmentation for targeted communication- Collaborated with Product & Analytics to build road-map for advanced features reducing customer churn- Launched Bounce's loyalty membership- Bounce Club and managed significant cohort improvement within 4 weeks from launch2. Launch operations:Built capability for launch in Tier-2/3 cities within 3 weeks from go-ahead to “fleet booking readiness”, by streamlining supply chain, IoT assembly and launch activities. Managed the launch in Vijayawada & Mysore3. Insights for Biz-Ops:- Guided service pricing decisions based on customer ride behavior, price elasticity and dominant use-cases- Build live analysis tools for early identification of product bugs in pricing & vehicle data based on ride pattern and billing analysis

1. Strategic Sourcing:- Managed supply ecosystem development for critical EV technology components (drivetrain, battery, thermal management chemicals) during NPI (New Product Introduction) phase of premium electric 2W products- Enabled global suppliers undertake localisation projects aligned with policy imperatives- critical to achieving commercial viability of EV products in India- Exhaustive market research and developed cost models for Li-ion battery cells & drive unit to estimate impact of key drivers (policy, technology, raw materials, direct/ indirect overheads)2. Strategy & Fund-raise:- Supported fund raise efforts- Managed data room and development of investment pitch decks, investment bank selection and on-boarding, and evaluation of potential investors- Developed initial five-year financial models and advised founders on fund raise requirements- Devised talent utilization improvement program by enabling cross-team resource utilization based on common functional skills/ fit3. Finance:- Set up budgeting system and helped onboard teams through their first resource planning cycle at Ather- Set up MIS reporting and data reconciliation system to map actual spends from G/L against individual budget items- Initiated firm-level cash flow forecasting through product development and market entry phase- Achieved 95%+ accuracy over first 12 months

- Assisted the CEO synthesise, implement and track implementation of corporate strategy and initiatives- Conceptualised and implemented zero-based budgeting across organisation, developed activity based costing framework business-wise- Enabled project margin visibility at bidding stage- Built project overhead allocation tool to capture fully built-up cost structure- Program management on the firm's largest business transformation program - Helped Tier-1 management consulting firm onboard and perform initial diagnostics - Managed financial accrual tracking for individual work-streams- Improved revenue forecasting process on accuracy and turnaround time

- Regularly prepared business and operational performance insight reports for Board/ CXO/ Business head level decision-making- Performed business viability studies to help select technology partner for commercial development of industry path-breaking technologies ; recommendations adopted for further due diligence

- Proposal and cost engineering of process block for green-field bio-fuel plant installations in India and South-east Asia- Plant commissioning exposure for multiple feed-stock bio-ethanol plants- Basic engineering innovative schemes under development (minimal utility, effluent discharge)

- Heat Exchange Network enabled energy optimization for two public sector refineries units (Solvent Recovery unit and Crude Preheat train) - Comparative Life Cycle Analysis and Impact Assessment (LCIA) tool for multiple feed-stock Indian bio-fuels- Completed the DBT (Dept. of Biotech, India) project within 3 months down from 18 planned, besides preparing tool for commercial sale

Process design and overall mapping (production and distribution network) of refinery utilities for 3 upcoming refineries in the Middle-East